Built for Ecommerce Brands That Have Outgrown Their Last Paid Marketing Agency.
68,000 Birmingham ecommerce businesses waste £400+ monthly on underperforming ads. We recover it.
8 of our last 10 ecommerce clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Birmingham ecommerce is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your ad budget is leaking. Let's fix it.
Birmingham's ecommerce sector sits at a critical inflection point. With 68,000 SMBs competing for share and average monthly ad spends of £2,400, the margin between profitable campaigns and cash drains is razor-thin. The city's retail and manufacturing heritage means most businesses are transitioning from in-store to digital—but without paid marketing expertise, they're burning budget on unqualified traffic. Those winning are doubling down on Google Shopping and remarketing; those losing are chasing vanity metrics on Meta.
The 3 places Birmingham ecommerce brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 ecommerce brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Google Ads were generating 1,200 clicks monthly but only 18 conversions (1.5% conversion rate). Meta campaigns were performing worse. The merchant feed was incomplete and poorly optimized. Cart abandonment sat at 73%.
Rebuilt Google Merchant Center feed with margin-first custom labels and restructured product titles to match high-intent search queries for Birmingham postcodes.
— Sarah M.
Director
Read the full case study →BEFORE → AFTER
Monthly Revenue from Paid · BEFORE
£2,200
Monthly Revenue from Paid · AFTER
£7,800
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll own a paid marketing system that works without you. Your ROAS climbs 40–180%. Cart abandonment recovery adds 15–30% incremental revenue. You stop guessing and start knowing exactly which pound is working hardest.
Audit & Strategy
We decrypt your Google Ads, Meta campaigns, Google Merchant Center feed, and retargeting setup. We compare your ROAS against Birmingham benchmarks and identify where budget is leaking. You'll see exactly which keywords, ad groups, and audiences are performing and which are burning cash.
Feed & Messaging Optimization
We restructure your Google Shopping feed for relevance and margin. Product titles, descriptions, and custom labels are rewritten to match Birmingham search intent and your margin targets. Ad copy is retuned to speak directly to your buyer, not the algorithm.
Campaign Architecture Rebuild
We reorganize your Google Ads and Meta campaigns into profit-first structures. High-margin products get their own campaigns. Low-intent keywords are paused. Budgets are reallocated to proven performers. Bidding strategy shifts from cost-per-click to conversion-value optimization.
Retargeting Funnel Build
We build a multi-touch retargeting engine across Google and Meta. Site visitors who abandon carts see your products again—on search, on display, and on social. Different audiences see different creative: browsers see education, cart abandoners see urgency, past purchasers see loyalty offers.
Monitor, Optimize, Report
We track every pound. Weekly dashboards show ROAS, cost-per-acquisition, and revenue by channel. Bi-weekly optimization cycles kill underperformers and scale winners. Monthly strategy calls keep you informed and aligned on what's working and why.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Birmingham ecommerce brand
The median ecommerce client after 6 months
Stop guessing. This 12-point diagnostic reveals exactly where your ad budget is leaking and how much money you're leaving on the table.
Median result across 12 ecommerce Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does it cost to work with you?
Our retainer ranges from £1,500–£4,500/month depending on complexity (number of SKUs, channels, and optimization cycles). We offer a 90-day sprint option for businesses wanting to test before committing long-term. No setup fees. You only pay for strategy and optimization, not platform fees or ad spend.
What if my ROAS doesn't improve by month 3?
We guarantee a 30% ROAS improvement by the end of month 3, or we adjust strategy and extend the engagement at no extra cost. This is only possible because we focus on profit, not volume. If we can't move your ROAS, the problem isn't fixable with paid marketing alone—and we'll tell you that upfront.
Do you manage my Google Ads and Meta spend, or just advise?
We manage both. We have full access to your accounts, restructure campaigns, create audiences, write copy, and optimize daily. You maintain ownership; we handle execution. Weekly dashboards show exactly what we've done and why.
Can you help if my cart abandonment is massive?
Yes. That's a core part of our service. We build retargeting funnels across Google and Meta to recover abandoned carts. On average, clients see 18–28% recovery rates. At your average spend, that's £3,000–£5,000 in incremental monthly revenue.
What if we only have budget for Google Ads, not Meta?
We'll maximize Google (Shopping, Search, Demand Gen) and fold retargeting into Google Ads. Meta is effective but not mandatory. We work within your constraints and don't upsell. If your budget is under £1,200/month, we may recommend starting with a one-off audit instead.
FREE · NO COMMITMENT · 48HR TURNAROUND