Built for Ecommerce Brands That Have Outgrown Their Last Paid Marketing Agency.
48,000 SMBs in Leeds spend £2,200/month on ads. Most waste 30–40% on poor targeting and cart abandonment.
8 of our last 10 ecommerce clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Leeds ecommerce is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your paid ads aren't converting. Leeds ecommerce demands better.
Leeds's ecommerce sector is densely competitive yet underfunded in strategic paid marketing. Most businesses here run campaigns on autopilot, letting Meta and Google's defaults dictate performance. Your competitors in Headingley and city centre are optimising at scale—those who aren't are leaking revenue daily. The market rewards precision: businesses that audit their pixel data, segment audiences, and retarget cart abandoners see ROAS lift 2.5x within 90 days.
The 3 places Leeds ecommerce brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 ecommerce brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Google Shopping campaigns were bleeding margin; Meta ROAS had fallen to 1.3:1 after iOS privacy changes. No retargeting setup. Ad spend was £3,800/month with no strategic direction—purely reactive spend.
Rebuilt Google Shopping with bid strategies tailored to margin-per-product, isolating jewellery (45% margin) from basics (12% margin).
— Sarah M.
Managing Director
Read the full case study →BEFORE → AFTER
Monthly Paid Marketing Revenue · BEFORE
£8,200
Monthly Paid Marketing Revenue · AFTER
£19,700
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
By month 3, most clients see ROAS lift from 1.8:1 to 3.2:1+, cart recovery revenue increase 20–35%, and CPA drop 30–45%. You own a transparent, data-backed paid marketing engine that works predictably month after month.
Audit & Forensics
We review your Google Ads, Meta campaigns, and GA4 data in detail. We pull your product feed, check pixel configuration, and map the full customer journey from click to purchase. Within Leeds ecommerce, we benchmark your ROAS, CPA, and abandonment rate against your direct peers.
Strategy & Segmentation
We rebuild your audience structure. Cold, warm, hot. New vs repeat. High-intent searchers vs browsers. We model out your ideal customer profile based on your best existing converters and create custom audiences that match that DNA.
Campaign Rebuild
We restructure Google Shopping to isolate high-performing SKUs. We launch new Meta campaigns with tighter targeting and creative variants. We set up dynamic product ads for cart abandoners and initiate an email retargeting sequence. Every placements gets a hypothesis and a success metric.
Optimise & Test
First 30 days are data collection. We monitor CPA, ROAS, and funnel drop-off daily. We pause underperforming creative, scale winners, and test bid adjustments. We refine audience targeting based on conversion data and tweak your product feed for better relevance.
Scale & Sustain
Once we've proven a formula that works, we increase budget incrementally to high-performing campaigns. We introduce new channels (YouTube, Pinterest) if data supports it. We build sustainable systems and train your team so you retain control and confidence.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Leeds ecommerce brand
The median ecommerce client after 6 months
A step-by-step diagnostic tool to assess your Google Ads, Meta, and retargeting performance against Leeds market benchmarks. Identify your biggest revenue leaks in under 20 minutes.
Median result across 12 ecommerce Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is your pricing structured? Are you another retainer agency?
We work on performance-based and hybrid models. Initial audit is a one-time fee (£1,500–£3,200 depending on complexity). Then we move to a monthly retainer (£2,000–£4,500) that covers strategy, campaign management, and optimisation. We also offer performance bonuses if ROAS targets are hit. Unlike pure retainer shops, you only pay more if we deliver more—we tie revenue to outcomes.
We've worked with three agencies. Why should Omakaase be different?
Most agencies inherit your campaigns and tinker at the edges. We start with forensics: we audit your entire paid stack, identify the root causes of poor ROAS (feed quality, audience segmentation, creative fatigue), and rebuild from first principles. We also train your team so you're not locked in—you understand every decision we make. Ask any of our Leeds clients: transparency and education set us apart.
What's the typical timeline to see results?
Quick wins (10–15% ROAS lift) often appear in weeks 2–4 as we pause bleeding campaigns. Material wins (40%+ ROAS lift) typically surface by week 8–12 once we've tested new audiences and creative. Full optimisation across the funnel (including cart recovery) takes 90–180 days. We're honest about the timeline: paid marketing is not a one-month fix, but a structured system.
Do you work with small budgets (£1,000–£2,000/month)?
Yes, but with caveats. Below £1,500/month, you need to be highly focused (one product category, one platform). We do take on smaller budgets if the business is willing to consolidate spend for scale. Larger budgets (£3k+) let us run more sophisticated tests and segments. We'll be honest in the audit about what's achievable with your current spend.
What if our product feed is a mess? Do you fix that too?
We audit it, identify the gaps (missing high-value fields, outdated SKU data, poor categorisation), and either fix it ourselves or guide your team. Feed quality is often the invisible reason ROAS is low. Google Shopping performs 2–3x better with rich, accurate data. It's not glamorous, but it moves the needle.
FREE · NO COMMITMENT · 48HR TURNAROUND