Built for Ecommerce Brands That Have Outgrown Their Last Web Design Agency.
Most lose sales to poor product pages and cart abandonment. We design sites that turn browsers into buyers.
8 of our last 10 ecommerce clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Web Design doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Web Design” phase. They know it works. They want it done properly.
Birmingham ecommerce is a different game.
We’ve run Web Design here. We know what it takes.
68,000 Birmingham ecommerce businesses—how many convert?
Birmingham's ecommerce sector is mature but fragmented. Most SMBs spend £2,400 monthly on digital marketing yet see weak ROI on Google Shopping and Meta campaigns—often because their website infrastructure doesn't support conversion. The city's retail and manufacturing heritage means competitive product categories with thin margins; design excellence is no longer optional. Businesses investing in conversion-focused design report 2–3x faster payback on ad spend.
The 3 places Birmingham ecommerce brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 ecommerce brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Product pages ranked nowhere in Google despite £1,800/month Google Shopping spend. Cart abandonment was 72%; checkout took 6 steps. Meta ads converted below 0.8%. Founder suspected design but lacked visibility into where revenue was actually leaking.
Restructured product page templates with rich snippets, customer reviews, UGC, and social proof; added internal linking strategy to boost category page authority.
— Sarah M.
Managing Director
Read the full case study →BEFORE → AFTER
Monthly revenue (attributed to paid + organic) · BEFORE
£18,400
Monthly revenue (attributed to paid + organic) · AFTER
£41,600
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Web Design has ever made sense to them.
From audit to measurable growth, step by step
After 3–6 months, your website becomes a revenue machine. Cart abandonment drops 40–50%, product page traffic grows 60–120% via organic search, and ad ROAS improves 2–3x. Most clients move from 'cost center' digital spend to predictable, profitable growth.
Audit & Strategy
We conduct a zero-bias audit of your website, checkout, product pages, and ad campaigns. We map where visitors drop off, identify technical SEO gaps, and benchmark your conversion rate against your peer group in Birmingham's ecommerce sector. This data becomes your roadmap.
Design Architecture
We redesign your information hierarchy, product page templates, and checkout flow. Every element is tested against conversion psychology principles and local buyer behavior. Mobile-first, fast, and built for Google's Core Web Vitals and E-E-A-T signals.
Development & Integration
Build happens in parallel with strategy refinement. We integrate GA4, conversion tracking, abandoned cart email automation, and retargeting pixel infrastructure. Every page is optimized for Core Web Vitals and structured data (schema markup for products, pricing, reviews).
Launch & Optimization
Go-live with structured rollout: monitor real-time conversion data, run A/B tests on high-impact elements (CTA buttons, checkout flow, trust signals), and iterate. We establish your baseline and begin rapid optimization cycles.
Growth & Scaling
Once conversion baseline improves, we scale traffic through optimized product page SEO, smart Google Shopping feeds, and Meta retargeting. Every £1 of new traffic is amplified by your improved conversion rate. Ongoing analysis informs product, pricing, and promotional strategy.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Birmingham ecommerce brand
The median ecommerce client after 6 months
Discover exactly where your ecommerce site is losing sales—and what it's costing you monthly.
Median result across 12 ecommerce Web Design case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They pushed back on every one of my bad ideas and were right every time. The version they built looks nothing like my original brief — and it's infinitely better.”
Fiona R.
CEO · Healthcare Services
“Page load went from 4.8 seconds to under 1.2. The SEO impact was visible within weeks. Speed isn't just a UX issue — it's a revenue issue. They understood that.”
Mike A.
CTO · E-commerce, $6M revenue
“We had a 68% mobile drop-off rate. After the redesign, 31%. If your agency can't tell you your mobile conversion rate, get a new one.”
Jade L.
CMO · Retail, $8M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long does a web redesign take?
Strategy to launch: 12 weeks. Audit and strategy phase (weeks 1–2), design and prototyping (weeks 3–5), development and integration (weeks 6–10), launch and optimization (weeks 11–12). Many clients see measurable conversion improvements within the first 30 days post-launch; full revenue impact takes 3–6 months as organic search builds.
Will redesigning my website hurt my Google rankings?
No—if done properly. We implement all SEO best practices during redesign: structured data preservation, 301 redirects for URL changes, Core Web Vitals optimization, and content migration strategy. Most clients see a 20–30% dip in traffic in week 1–2 (technical reindex), then recover and grow. We monitor and optimize throughout the transition.
What's included in the discovery and audit phase?
Full technical SEO audit, competitor benchmarking, conversion funnel analysis, user behavior review (heatmaps/recordings), GA4 assessment, paid ad creative analysis, and cart abandonment root cause analysis. You'll receive a 20-page report with specific recommendations, revenue impact sizing, and a phased roadmap.
Can you integrate our existing email platform or CRM?
Yes. We work with Shopify, WooCommerce, Klaviyo, HubSpot, Zendesk, and custom platforms. We map your current data flows, ensure no data loss, and optimize integration for automation (abandoned cart emails, post-purchase nurture, retargeting audiences). Setup is part of the development phase.
What happens after launch? Do you stick around?
Yes. Post-launch includes 3 months of optimization work: A/B testing, analytics monitoring, and rapid iteration cycles. After that, most clients retain us on a growth retainer (£1,200–£5,000/mo) for ongoing SEO, paid optimization, and experimentation. Some choose to go solo with our playbooks in hand.
FREE · NO COMMITMENT · 48HR TURNAROUND
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