Built for Ecommerce Brands That Have Outgrown Their Last Social Media Agency.
Your social channels should drive traffic and conversions. Here's why most don't—and how to fix it.
8 of our last 10 ecommerce clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Manchester ecommerce is a different game.
We’ve run Social Media here. We know what it takes.
75,000 Manchester ecommerce businesses. Most leave sales on the table.
Manchester's ecommerce sector is dense and competitive, with retail and tech founders clustered in the Northern Quarter and Spinningfields. Most SMBs allocate £2,800 monthly to digital marketing but struggle to convert social traffic into sales. The gap isn't awareness—it's strategy: poor content-community fit, weak retargeting, and misaligned Meta campaigns that drain budget without ROI. Businesses winning here treat social as a sales channel, not a broadcast platform.
The 3 places Manchester ecommerce brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 ecommerce brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
£3,200 monthly Meta spend was generating 240 clicks but only 8–10 sales (£320 CAC). Instagram content was trending but drove no traffic. Cart abandonment was 74%.
Restructured content to move audiences through awareness → desire → urgency (product education Reels, limited-time collections, user-generated content testimonials)
— Sarah M.
Founder & Managing Director
Read the full case study →BEFORE → AFTER
Monthly Social Revenue · BEFORE
£2,560
Monthly Social Revenue · AFTER
£12,160
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll have a social channel that consistently drives traffic and conversions, a retargeting system that recovers abandoned carts, and a repeatable content process that scales. Most clients see ROAS improve from 1.2–1.8:1 to 3–4:1 within six months.
Audit & Audience Research
We analyse your current social presence, competitor strategies in Manchester's market, and your customer journey from awareness to purchase. We identify which audience segments exist but aren't being engaged.
Strategy & Content Framework
We build a content calendar aligned to your sales cycle, not the social media calendar. Every post serves a purpose: awareness, desire, urgency, or conversion. We design for Instagram, Facebook, and TikTok simultaneously.
Community Building & Creative
We produce high-performing creative (Reels, carousel ads, static posts) designed to build community and drive micro-conversions. Everything is tested and optimised for your audience, not generic templates.
Campaign Launch & Retargeting Setup
We launch paid campaigns on Meta, configure pixel tracking, and set up retargeting audiences for abandoned carts, product viewers, and engaged users. Each audience receives tailored messaging.
Optimisation & Reporting
Weekly performance reviews. We shift budget to top-performing content, pause underperformers, refine copy, and adjust targeting. Monthly reports show ROAS, CAC, and revenue impact.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Manchester ecommerce brand
The median ecommerce client after 6 months
A practical 12-point checklist used by top-performing ecommerce brands in Manchester to audit their social strategy, identify leaks, and fix retargeting.
Median result across 12 ecommerce Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is this different from hiring a freelancer or in-house person to run our social media?
A freelancer or junior in-house person can post content and manage comments, but they lack the strategic framework, paid media expertise, and access to data infrastructure needed to drive revenue. We provide strategy, creative production, paid campaign management, and continuous optimisation—plus accountability tied to ROAS. For £3,000–£5,000 monthly, you get a full team's expertise without full-time overhead.
How long before we see results?
Content and community-building take 6–8 weeks to show traction. Paid retargeting campaigns often show ROI within 2–3 weeks. Most clients see measurable improvements (lower CAC, higher ROAS) within 8–12 weeks. We track everything weekly and report monthly, so you'll see progress, not just promises.
What if our product doesn't 'work' on social?
Almost every ecommerce product can work on social—it's a messaging and audience problem, not a product problem. B2B tech, industrial supplies, and niche products all see strong ROAS when positioned correctly. We've worked across homeware, fashion, tech, supplements, and more in Manchester. Let's audit your specific situation in a call.
Do you manage paid spend or just strategy?
We do both. We build strategy, create creative, and actively manage your Meta and Google Shopping campaigns. You set a monthly budget (e.g., £2,000–£5,000), and we allocate it across channels, test audiences, and optimise weekly. We're transparent with pixel data, conversion tracking, and performance reports.
What if we're already working with another agency?
No problem. We can audit their work, identify gaps (missing retargeting, weak creative, poor audience segmentation), and propose a transition or hybrid arrangement. Many clients keep their current provider for one channel and bring us in for social-first growth. Honest assessment first—no pressure.
FREE · NO COMMITMENT · 48HR TURNAROUND
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