Built for Ecommerce Brands That Have Outgrown Their Last Paid Marketing Agency.
38,000 Edinburgh SMBs spend £2,600/month on ads. Most see poor returns. We make every pound work harder.
8 of our last 10 ecommerce clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Edinburgh ecommerce is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your paid budget isn't broken. It's just misdirected.
Edinburgh's ecommerce market sits between two worlds: a thriving finance and tech sector driving high digital maturity, yet fierce competition on Meta and Google Shopping keeps customer acquisition costs climbing. Your city's tourism and hospitality industries pull paid advertising spend upward, making precision targeting and creative testing non-negotiable. Cart abandonment alone costs Edinburgh retailers thousands monthly—retargeting and conversion-optimised campaigns separate winners from the rest.
The 3 places Edinburgh ecommerce brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 ecommerce brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Spending £3,200/month on Google Shopping and Meta but only achieving 1.8:1 ROAS. Cart abandonment sat at 72%. Broad audience targeting meant ads reached window-shoppers, not buyers. No retargeting strategy.
Rebuilt Google Shopping campaigns by product category and margin tier; high-margin items got aggressive bidding, low-margin got restricted.
— Sarah M.
Founder & Managing Director
Read the full case study →BEFORE → AFTER
Monthly Profitable Revenue from Paid · BEFORE
£5,760
Monthly Profitable Revenue from Paid · AFTER
£12,160
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 12 weeks, most Edinburgh ecommerce partners shift from 2:1 ROAS to 3.5–4.5:1. Cart abandonment drops 20–35%, and your monthly paid marketing spend becomes predictable, profitable leverage instead of a budget sink.
Audit & Attribution Blueprint
We map your current paid campaigns across Google Ads, Meta, and any other channels. We reconstruct your true customer journey—not just last-click attribution—to reveal which campaigns actually drive profitable revenue. This is specific to your product mix and Edinburgh market dynamics.
Audience & Creative Strategy
We segment your customer base by purchase behaviour, LTV, and geographic intent (Edinburgh postcodes, Scotland-wide, UK). For each segment, we design creative testing playbooks—product showcase, lifestyle, urgency, social proof variants. This eliminates creative fatigue and reaches the right person with the right message.
Campaign Rebuild & Launch
We restructure your campaigns around profitable customer segments and your best-performing products. We implement dynamic retargeting, optimise product feeds for Google Shopping, and layer in conversion-tracking pixels. Every campaign is built to track revenue, not just clicks.
Testing & Optimisation Rhythm
We run concurrent A/B tests: audience segments, bid strategies, creative variants, and landing page layouts. Every test has a hypothesis, success metric, and decision threshold. Results feed back into the next week's optimisation cycle. No guesswork.
Scale & Continuous Improvement
Once proven segments and creatives hit your target ROAS (typically 3.5:1+), we increase budget allocation to winners while starving losers. We monitor market shifts, seasonal trends, and competitor moves. You receive monthly strategy reviews and quarterly market analyses.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Edinburgh ecommerce brand
The median ecommerce client after 6 months
See how your ROAS, CPA, and cart abandonment rate stack up against Edinburgh ecommerce benchmarks. Includes hidden cost analysis and a 3-step action plan to fix your lowest-performing channel.
Median result across 12 ecommerce Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is Omakaase different from hiring an in-house paid marketer or a cheaper agency?
An in-house hire costs £35k–£50k annually plus tools—and takes 3–6 months to understand your business and market. Cheaper agencies optimize for volume and vanity metrics, not revenue. We're a dedicated expert team (strategist, analyst, creative) focused entirely on your ROAS. You get 20+ years of combined paid marketing experience, frameworks proven across 200+ campaigns, and full accountability—we tie our fees to performance improvements.
What if my product margins are thin? Can you still improve my ROAS?
Yes—it's actually more critical. Thin margins mean every pound counts. We focus on high-LTV customer acquisition and aggressive retargeting to repeat customers (who are more profitable). We also identify which products are worth advertising (high margin) and which should be restricted from paid campaigns. We've worked with 18% margin fashion retailers and 12% margin home goods brands. The strategy shifts, but the principle is the same: profitable revenue per pound spent.
How do you avoid spending all my budget on your fees?
Our retainer sits between £1,200–£3,500/month depending on your spend and complexity. We're typically 20–35% of your ad spend budget. If you spend £3,000/month on ads, expect to invest £600–£900 with us. That leaves 65–80% of your budget for actual ads. Most clients see payback (incremental revenue beyond our fees) within 6–8 weeks, so the fee becomes a rounding error on total profit gain.
What data do you need from me to get started?
GA4 access (events properly set up), Google Ads and Meta Ads Manager read-only access, and your ecommerce platform login (Shopify, WooCommerce, etc.). We'll audit your current setup in week 1, then rebuild tracking and campaigns in weeks 2–4. If your data is a mess, we'll fix it—that's part of our audit.
Can you help with SEO or organic social, or just paid ads?
We focus exclusively on paid marketing—Google Ads, Meta, retargeting, and shopping campaigns. That depth matters. However, we work closely with SEO and content teams. If you need organic traffic help, we'll refer you to trusted partners. Our strength is making paid predictable and profitable.
FREE · NO COMMITMENT · 48HR TURNAROUND