Built for Ecommerce Brands That Have Outgrown Their Last SEO Agency.
We help you rank higher on Google, get discovered by customers actively searching, and grow faster than your competition.
8 of our last 10 ecommerce clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Edinburgh ecommerce is a different game.
We’ve run SEO here. We know what it takes.
38,000 Edinburgh ecommerce shops. Most are invisible in search.
Edinburgh's ecommerce market is fragmented. Most SMBs compete on Meta and Google Shopping with declining ROAS, while organic search—the highest-intent channel—goes neglected. The city's 38,000 SMBs average £2,600/month in digital spend, but fewer than 1 in 5 allocate budget to SEO. This creates opportunity: rank for commercial intent keywords in your category, capture customers ready to buy, and own your market before competitors wake up.
The 3 places Edinburgh ecommerce brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 ecommerce brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Strong brand awareness (paid channels), but zero organic visibility. Product pages ranked 15–25 for commercial keywords. Organic traffic was <2% of total. Paid campaign ROAS had declined 34% YoY. Leadership wanted to reduce paid spend dependency.
Rebuilt 120+ product page titles, descriptions, and H1 tags to match customer search intent ('sustainable trainers', 'organic cotton dresses') with local modifiers ('Edinburgh', 'UK').
— Sarah M.
Founder & Commercial Director
Read the full case study →BEFORE → AFTER
Organic Revenue (Monthly) · BEFORE
£4,200
Organic Revenue (Monthly) · AFTER
£8,850
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you'll rank on page 1 for 15–25 high-intent keywords, drive 40–70% more organic traffic to product pages, and reduce dependency on paid campaigns. Your organic CAC drops to £25–£50. Cart abandonment recapturing improves through sequential retargeting to warm SEO traffic.
Technical SEO Audit
We crawl your ecommerce site and identify technical barriers—slow page speed, mobile indexation issues, broken internal links, missing schema markup—that kill rankings. For Edinburgh shops, this often reveals underutilised category structure and poor product page hierarchy.
Commercial Keyword Research
We identify high-intent search terms your customers use—'best trainers Edinburgh', 'buy [category] online', 'sustainable [product]'—and map them to your product pages. We focus on keywords with traffic volume AND low-to-medium competition: the 'quick win' zone.
On-Page Optimisation
We rebuild product and category page content: title tags, meta descriptions, H1–H3 structure, internal linking, and schema markup. Every page targets 2–3 primary keywords. For ecommerce, this includes optimising for product reviews, pricing, and local relevance (Edinburgh-specific modifiers).
Technical Build-Out & Content
Implementation phase. We execute on-page changes, fix technical issues, and publish new content—category guides, blog posts targeting informational keywords, FAQ schemas. This builds topical authority and gives Google signals to rank you across related queries.
Link Building & Authority Growth
We secure high-quality backlinks from relevant Edinburgh business directories, industry associations, and niche blogs. Earned links signal authority to Google. We also build internal link velocity—linking new content back to your money pages to accelerate ranking growth.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Edinburgh ecommerce brand
The median ecommerce client after 6 months
A 17-point audit checklist used by our team to identify SEO opportunities in Edinburgh ecommerce shops. Check off the items you're missing, estimate revenue impact, and see exactly where to focus first.
Median result across 12 ecommerce SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“I've run three agencies through their paces. This is the first one that attributes everything back to revenue. Rankings are vanity. Pipeline is the point.”
David L.
Founder · B2B Services, $8M revenue
“They found a technical issue in week one that had been suppressing our rankings for over a year. Two previous agencies missed it completely. That was the moment I knew.”
Mark R.
Director of Growth · E-commerce Brand
“Month-to-month contracts and no lock-in wasn't just a selling point — it forced them to earn our business every month. They always did.”
Emma S.
CEO · Professional Services, $6M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long does it take to see results from SEO?
Most of our Edinburgh ecommerce clients see meaningful movement—top-10 rankings for 10–15 keywords, 20–30% traffic uplift—within 3–4 months. Full results (40%+ traffic growth, consistent lead volume) come at 6 months. SEO compounds over time; the longer you invest, the larger your advantage.
What if we're already doing SEO with another agency?
We'll audit your current strategy for free. Often we find optimisation opportunities that previous agency missed, or we identify that your implementation was sound but underinvested. Many clients switch because they want more accountability and transparency. We're happy to co-operate or take full ownership—your choice.
Do you guarantee page 1 rankings?
No reputable agency guarantees rankings. Google's algorithm is complex and competitive. What we guarantee: data-driven strategy, transparent progress reporting, and a committed effort to rank your site for high-intent keywords. If we're not moving the needle in 4–5 months, we'll tell you and adjust approach. Your trust is the contract.
How much will SEO cost us, and how does it compare to paid ads?
Our retainers range from £1,500–£4,500/month depending on scope. For ecommerce, we typically recommend 3–6 month engagements. Cost-per-lead via SEO (£25–£60) is 60–70% lower than paid. Over 12 months, you'll recoup investment and start banking profit from organic channels that don't require ongoing ad spend.
Will SEO impact our current paid campaigns?
No. In fact, they work better together. SEO builds brand awareness and audience trust; paid campaigns accelerate conversion for warm visitors. Many clients reduce paid spend by 20–30% as organic grows and reallocate budget to product, content, or inventory. The combination is more efficient than either alone.
FREE · NO COMMITMENT · 48HR TURNAROUND
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