Built for Ecommerce Brands That Have Outgrown Their Last Social Media Agency.
Most Edinburgh online retailers leave £12,000+ monthly revenue on the table through poor social strategy and weak retargeting.
8 of our last 10 ecommerce clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Edinburgh ecommerce is a different game.
We’ve run Social Media here. We know what it takes.
Edinburgh ecommerce: social media drives 34% of online revenue
Edinburgh's ecommerce market is fragmented across tourism, finance-adjacent luxury goods, and tech-driven independent retailers. Social media adoption remains inconsistent—while Edinburgh has 38,000 SMBs, only 42% run coordinated paid social campaigns. The city's affluent New Town and Old Town demographics favour Instagram and TikTok, but most local retailers waste budget on untargeted awareness campaigns rather than conversion-focused strategies. Your competitors in finance and tech are already stealing your audience; the question is whether you're fighting back.
The 3 places Edinburgh ecommerce brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 ecommerce brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
High-intent visitors (people actively searching for their products) landed on the site but abandoned cart at 71%. Their £1,400/month Meta budget delivered only 1.3:1 ROAS. No retargeting sequence existed.
Rebuilt audience segmentation: hot (cart abandoners), warm (product page visitors), cold (lookalike). Each segment got dedicated creative and messaging.
— Sarah M.
Founder & Director
Read the full case study →BEFORE → AFTER
Monthly Revenue from Social · BEFORE
£1,820
Monthly Revenue from Social · AFTER
£6,240
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you'll have a predictable social media engine: consistent 3–4.5:1 ROAS, cart abandonment recovery lifting 28–42%, and a growing community of repeat buyers. Your ad spend becomes an investment, not an expense.
Audit Your Social Baseline
We map your current audience, content performance, and spend across Meta, TikTok, and any other active channels. We trace traffic and conversions back to source—exposing where money leaks. For Edinburgh ecommerce, this includes identifying untapped local segments (e.g., tourists, finance professionals, students).
Define Community-First Strategy
Rather than broadcasting products, we design a social strategy around the problems your Edinburgh customers actually solve. We segment audiences by buyer stage, create messaging frameworks, and map content to the entire funnel—awareness through advocacy.
Build Conversion-Focused Content
We create assets built to move people, not just reach them: Reels that educate and convert, carousel ads that overcome objections, Stories that build urgency. All optimized for Edinburgh audiences and your product category.
Launch Retargeting & Conversion Campaigns
We set up multi-stage retargeting: warm audiences who visited your site, hot audiences in cart, and lookalike audiences mirroring your best customers. Each gets tailored messaging and timing. Budget is allocated to highest-intent segments first.
Measure, Optimise & Scale
Weekly performance reviews, real-time bid adjustments, creative refresh every 2–3 weeks, and audience expansion based on data. We move budget toward what works. Monthly strategy calls keep you aligned on results and next moves.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Edinburgh ecommerce brand
The median ecommerce client after 6 months
A 12-point diagnostic revealing exactly where your social media is losing money and which channel(s) you should be investing in to recover abandoned carts and build repeat customers.
Median result across 12 ecommerce Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results?
Quick wins (10–20% ROAS lift) often appear in weeks 3–4 as we pause underperforming audiences and optimize bids. Meaningful compounding results (2–3x ROAS growth, cart recovery gains) typically arrive by month 3–4. Month 6 is where you see the full impact of your community-first strategy and repeat customer engine.
What if we're already working with another agency?
We can audit your current strategy, identify gaps, and either optimize within your existing setup or propose a transition plan. Many clients run a parallel test with us on a smaller budget to compare results. There's no conflict—just evidence.
Do you manage paid ads, or just strategy?
We do both. We build the strategy, design the creative, set up the campaigns, manage bids daily, and optimize weekly. You get a complete managed service. If you prefer to keep ad management in-house, we can deliver strategy + content + setup guidance instead.
What's your minimum budget? Will this work for small spends?
We work best with £800–£3,000/month in paid spend, which aligns with Edinburgh's average (£2,600). Smaller budgets can work, but require tighter audience focus and longer payoff timelines. We're transparent about viability before we start.
How do you decide which platforms we should use?
Platform choice flows from your audience, product, and buying cycle—not from what's trendy. We audit where your actual customers spend time and what content resonates. For most Edinburgh ecommerce, that's Instagram + Facebook for retargeting + TikTok for discovery. Some luxury verticals favour Pinterest. We audit, not assume.
FREE · NO COMMITMENT · 48HR TURNAROUND