Built for Ecommerce Brands That Have Outgrown Their Last Web Design Agency.
Most ecommerce sites in Edinburgh leak revenue through poor design, weak product pages, and zero retargeting. We fix that.
8 of our last 10 ecommerce clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Web Design doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Web Design” phase. They know it works. They want it done properly.
Edinburgh ecommerce is a different game.
We’ve run Web Design here. We know what it takes.
38,000 Edinburgh shops compete online. Yours converts visitors into clients.
Edinburgh's ecommerce market is dominated by hospitality, tourism, and finance-adjacent retail—sectors with high customer acquisition costs and low patience for friction. Businesses here spend £2,600/month on digital but rarely invest in the conversion layer: their website. Cart abandonment rates sit at 68%, meaning thousands of pounds walk out the door monthly. The winners in Edinburgh's market aren't the loudest on social media—they're the ones with fast, trust-focused websites that turn browsers into buyers.
The 3 places Edinburgh ecommerce brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 ecommerce brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Beautiful product, terrible website. Cart abandonment was 71%. Product pages ranked page 3–4 for keywords like 'organic face serum Edinburgh.' Paid ads drove 800 visitors/month but only 12–15 conversions. ROAS was 1.6x. The owner knew she was bleeding money.
Rebuilt product pages with SEO-first architecture: optimized H1s, structured data markup, internal linking to related products, and 40% faster load times via image optimization and CDN.
— Sarah M.
Founder & CEO
Read the full case study →BEFORE → AFTER
Monthly Revenue from Web · BEFORE
£8,200
Monthly Revenue from Web · AFTER
£18,600
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Web Design has ever made sense to them.
From audit to measurable growth, step by step
You'll have a website that works like your best sales rep: it qualifies visitors, builds trust instantly, removes friction from checkout, and automatically re-engages abandoners. Most clients see conversion rates rise 40–80% within 6 months and organic traffic climb 30–50% as product pages rank higher.
Audit & Diagnostic
We analyze your current website, product pages, checkout flow, and competitor landscape. We measure page speed, mobile UX, SEO health, and conversion funnel. We identify where Edinburgh shoppers are dropping off and why.
Strategy & Design System
We map the ideal customer journey for your ecommerce model. We build a conversion-focused design system: fast, trust-first, mobile-optimized. Every element—colors, typography, CTAs, trust signals—is placed to reduce friction and guide visitors toward purchase.
High-Conversion Design & Build
Our team designs and builds your new website in parallel: product pages optimized for both SEO and conversions, fast checkout (target: <2 seconds load time), integrated email/SMS retargeting triggers, and mobile-first responsiveness. We embed analytics and heatmap tracking from day one.
Launch & Optimization
We migrate your domain, set up 301 redirects to preserve SEO equity, deploy analytics and retargeting pixels, and monitor real-time performance. We run a 2-week intensive optimization sprint: A/B testing CTAs, headlines, product page layouts, and checkout flows.
Growth & Continuous Improvement
We enter a fixed-fee retainer for ongoing optimization. Monthly, we review funnel data, run new A/B tests, update product pages for seasonality and new products, and refine retargeting campaigns. We aim for a 2–4% improvement in conversion rate every quarter.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Edinburgh ecommerce brand
The median ecommerce client after 6 months
A zero-cost, 30-minute diagnostic of your website, checkout, and retargeting strategy. We'll show you exactly where you're losing revenue and what your competitors are doing better.
Median result across 12 ecommerce Web Design case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We had a 68% mobile drop-off rate. After the redesign, 31%. If your agency can't tell you your mobile conversion rate, get a new one.”
Jade L.
CMO · Retail, $8M revenue
“They briefed us on conversion psychology before touching a single wireframe. That changed how we thought about what a website is actually for.”
Oscar B.
Founder · Professional Services
“Every decision was tied to a metric. Every A/B test was documented. We now have a site that gets better every quarter because the data is actually being used.”
Sarah K.
Director of Operations · Legal Services, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does a new ecommerce website cost?
Our typical project is £8,500–£16,000 for a conversion-optimized site (4–12 weeks). Retainer support is £1,200–£3,500/month. We're transparent about costs upfront and align them to your revenue goals—not the size of your current traffic.
What if we already have a website? Do we start over?
No. We audit first. If your current site has good SEO equity, we optimize in place: rebuild the checkout, redesign product pages, integrate retargeting. If the architecture or performance is a blocker, we rebuild on fast infrastructure and migrate your domain (preserving all SEO). Most clients see no traffic drop during migration.
How long before we see results?
Checkout and retargeting improvements show immediate ROI (within 2–4 weeks post-launch). Organic traffic gains take longer—typically 8–12 weeks for product pages to climb rankings as Google crawls and indexes new content. Most clients hit their 6-month targets by month 5–6.
Do you manage Google Ads, Facebook ads, or SEO after launch?
No. We focus on the website—making it convert. We set up the infrastructure for analytics, tracking, and retargeting, but we don't run your campaigns. That said, we work closely with your marketing partner or in-house team to ensure everything is integrated and optimized.
What if we use a platform like Shopify or WooCommerce?
Ideal. Shopify and WooCommerce are our bread and butter. We customize themes, extend functionality via apps and custom code, and optimize within the constraints of the platform. Custom builds (React, Next.js, Hydrogen) are also possible if you need next-level performance.
FREE · NO COMMITMENT · 48HR TURNAROUND