Built for Ecommerce Brands That Have Outgrown Their Last SEO Agency.
London-based e-commerce brands renting Google and Meta visibility are seeing CAC rise every quarter. The brands building organic authority are compounding their return instead.
8 of our last 10 ecommerce clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
London ecommerce is a different game.
We’ve run SEO here. We know what it takes.
UK online shoppers spend £120 billion a year — and 63% start with Google
The UK is Europe's largest e-commerce market by revenue per capita, generating over £120 billion in online retail sales annually. London-based e-commerce brands operate in the most competitive organic search environment in Europe — but also the most rewarding. According to retail search data, organic search drives 43% of UK e-commerce revenue, yet most London online retailers allocate less than 15% of their marketing budget to SEO. The brands closing that gap are systematically outperforming paid-only competitors on CAC and margin.
The 3 places London ecommerce brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 ecommerce brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Entirely dependent on Meta ads with £28k/month ad spend and rising CPCs; no organic presence beyond brand name searches
Built a 35-piece sustainable living content programme targeting the research searches UK homeware buyers run — 'best sustainable bedding UK', 'organic cotton vs bamboo sheets', 'eco-friendly home checklist'
— Rachel H.
Founder, Sustainable Homeware Brand
Read the full case study →BEFORE → AFTER
Monthly organic e-commerce revenue · BEFORE
£18k
Monthly organic e-commerce revenue · AFTER
£187k
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 12–18 months, organic search contributes 35–55% of your total e-commerce revenue — with a content moat that makes your brand progressively more defensible against paid competitors and marketplace disruption.
Revenue-Weighted Keyword Research
We map your product catalogue to the searches your customers run at every stage of their purchase journey — from problem awareness to comparison to purchase. For UK e-commerce, this typically uncovers 300–800 rankable keywords your competitors aren't targeting at category level.
Technical E-commerce SEO
We fix the crawl, indexation, and performance issues specific to UK e-commerce sites — faceted navigation, duplicate content from filters, Core Web Vitals, and structured data for UK pricing and availability. Most London e-commerce sites have 20–40 technical issues suppressing rankings.
Category Authority Build
We build the buying guides, comparison content, and category landing pages that rank for the research-phase searches driving 58% of UK purchase journeys. Each piece is built to rank for multiple related queries and to convert browsers into buyers.
UK Digital PR & Link Authority
We build domain authority through UK retail media placements (Which?, Good Housekeeping, Stylist, The Guardian shopping), data-led PR campaigns, and digital PR that earns editorial links at scale. UK editorial links have outsized SEO value for UK search rankings.
Revenue Attribution & Scale
Monthly reporting connecting organic traffic to GA4 e-commerce revenue tracking — showing exactly which keywords and pages are generating revenue. We scale what works and cut what doesn't.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a London ecommerce brand
The median ecommerce client after 6 months
How does your London brand's organic search performance compare to your category peers? This report shows content gaps, keyword opportunities, and revenue impact benchmarks for 6 UK e-commerce verticals.
Median result across 12 ecommerce SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“By month three, our main product keyword hit Page 1. By month six, we cut Google Ads spend by 40% because organic was finally doing its job. That's the real test.”
James T.
Founder · Apparel Brand, New York
“The weekly Loom is something no one else offered. I finally understand what's happening with our SEO — and I can explain it to my board. That matters more than I expected.”
Priya K.
CMO · Fashion Retail, $11M revenue
“I've run three agencies through their paces. This is the first one that attributes everything back to revenue. Rankings are vanity. Pipeline is the point.”
David L.
Founder · B2B Services, $8M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
Can a London brand compete with ASOS and John Lewis in organic search?
Not on generic category terms — and that's not the strategy. ASOS and John Lewis structurally cannot create deeply specific buying guides for every niche. A sustainable homeware brand owning 'best organic cotton duvet UK' or a menswear brand owning 'how to choose a suit fabric' consistently outranks them for those specific searches — and those searches convert at 3–4x the rate of generic category terms.
How do you handle SEO for Shopify vs other UK e-commerce platforms?
We work across all major UK e-commerce platforms — Shopify, WooCommerce, Magento, and custom builds. Each has different technical SEO challenges. Shopify's canonical handling, WooCommerce plugin conflicts, Magento crawl budget issues — we know every platform's quirks and build the technical foundation accordingly.
How important is UK-specific content for e-commerce SEO?
Critical — UK search behaviour, spelling, terminology, and buying patterns differ meaningfully from US markets. 'Duvet' not 'comforter', 'sofa' not 'couch', UK sizing, VAT-inclusive pricing. We build content that resonates with UK buyers and uses UK search terminology, which consistently outperforms US-style content even for brands selling in both markets.
What's the role of digital PR in UK e-commerce SEO?
Digital PR earns editorial backlinks from UK publications — The Guardian, BBC, Which?, Stylist — that dramatically accelerate domain authority growth. A single Guardian Shopping feature can be worth the equivalent of 200 standard link-building outreach links in terms of authority impact. We integrate digital PR into every e-commerce SEO programme.
How long does e-commerce SEO take to generate meaningful revenue in the UK?
Most London e-commerce clients see first organic revenue impact within 3–4 months as category pages begin ranking. Meaningful organic revenue share — 20%+ of total — typically comes at 10–14 months. The ROI inflection point is usually Month 12–18, when content authority compounds and the catalogue starts ranking for thousands of related queries.
FREE · NO COMMITMENT · 48HR TURNAROUND