Built for Ecommerce Brands That Have Outgrown Their Last Paid Marketing Agency.
42,000 Glasgow SMBs spend £2,100/month on ads. Most waste half of it. We make every pound work.
8 of our last 10 ecommerce clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Glasgow ecommerce is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your ad spend isn't converting. Let's fix that.
Glasgow's ecommerce scene is competitive but undersaturated—most businesses throw budget at Meta and Google Shopping without strategy. The retailers winning right now aren't spending more; they're spending smarter. Cart abandonment is your biggest leak (typically 70%+), and retargeting is the fastest way to recover lost revenue. Local manufacturers and tech retailers here are seeing 3–5x ROAS when they align paid campaigns with product-led funnels.
The 3 places Glasgow ecommerce brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 ecommerce brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Running £2,400/mo across Google Shopping and Meta with a 1.3:1 ROAS. Cart abandonment was 73%. No retargeting infrastructure. Product feed had incorrect categories and missing shipping data.
Rebuilt Google Shopping feed with margin-based bid strategies and category segmentation
— Sarah M.
Ecommerce Director
Read the full case study →BEFORE → AFTER
Monthly Paid Revenue · BEFORE
£3,120
Monthly Paid Revenue · AFTER
£9,840
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 8 weeks, your paid marketing shifts from a cost centre to a profit engine. Most clients see ROAS improve from 1.8:1 to 3.2–3.8:1 within 90 days, cart recovery jumps from 12% to 35%+, and you finally understand which channels actually drive profitable growth.
Audit & Baseline
We pull your historical ad data, product feeds, landing pages, and conversion tracking. We identify where budget is leaking—usually in audience overlap, poor bid strategy, and feed quality. You'll see exactly which channels drive profit versus vanity metrics.
Strategy & Feed Rebuild
We restructure your Google Shopping feed for better product visibility, segment your audiences by intent and behaviour, and set up proper conversion tracking. For Glasgow retailers, this means fixing local shipping data and category mapping that's been costing you visibility.
Campaign Restructure
We rebuild your ad campaigns with profit-first bidding, negative keywords, and audience exclusions. Google Shopping gets segmented by margin. Meta gets dynamic retargeting set up for cart abandoners. Every campaign now has a clear ROAS target tied to your business goals.
Retargeting Setup
This is where most Glasgow ecommerce businesses lose 40% of potential revenue. We set up pixel-based retargeting across Meta and Google, email remarketing sequences, and audience lookalikes. Cart abandoners get followed across devices with dynamic product ads.
Optimization & Scaling
We run controlled tests on creative, messaging, and bid increases on winning segments. Real-time dashboarding shows you every metric that matters—not impressions or clicks, but actual customer acquisition cost and ROAS by channel.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Glasgow ecommerce brand
The median ecommerce client after 6 months
A 12-point diagnostic tool used by top-performing Glasgow retailers. Find out which of your paid campaigns are actually profitable—and which are bleeding budget.
Median result across 12 ecommerce Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long until we see results?
Week 1–2: you'll see the audit and initial issues. Week 4–6: campaigns restructured and retargeting live. By week 8–12, most clients see measurable ROAS improvement (typically 40–80% lift). Full optimization takes 90 days, but the foundation is solid by week 6.
What if our product feed is a mess?
That's actually common—especially with multi-brand or high-volume inventories. We handle the rebuild: category mapping, attribute standardization, missing data flagging, and automated updates. This alone typically unlocks 20–30% more visibility on Google Shopping.
Do you manage our ad spend, or just strategy?
We do both. We restructure campaigns, manage daily optimization (bid adjustments, audience exclusions, budget allocation), run A/B tests, and scale winners. You approve strategy; we execute and report weekly on performance and recommendations.
What's included in your retainer?
Campaign management and optimization, A/B testing, feed management, audience building and testing, weekly monitoring, monthly strategy calls, and performance reporting. Media spend (ad budget) is separate and flexible—you control that.
Will you help with creative and landing pages?
We focus on paid campaign strategy and optimization. For creative, we'll brief you on what's working and recommend test angles. For landing pages, we audit them and point out conversion blockers—you can handle that internally or we can recommend partners.
FREE · NO COMMITMENT · 48HR TURNAROUND