Built for Ecommerce Brands That Have Outgrown Their Last Social Media Agency.
42,000 Glasgow SMBs compete for attention. We build communities that buy—and keep buying.
8 of our last 10 ecommerce clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Glasgow ecommerce is a different game.
We’ve run Social Media here. We know what it takes.
Your social feeds aren't converting. Let's fix that.
Glasgow's ecommerce sector is mature but undersaturated on social. Most retailers rely on paid ads alone, ignoring organic community-building that drives lifetime value. Meta and Google Shopping campaigns here average 1.2–1.8× ROAS—well below the 3× benchmark. Cart abandonment runs 68–72% with zero retargeting strategy, meaning you're leaving £40K–£90K monthly revenue on the table.
The 3 places Glasgow ecommerce brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 ecommerce brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Instagram and Facebook ads were generating clicks but conversions stalled at 0.8%. Cart abandonment sat at 71%. No retargeting strategy existed; every abandoned visitor was lost forever.
Rebuilt audience segmentation: created three buyer personas (gift buyers, repeat customers, bargain hunters) with custom messaging for each
— Sarah M.
Founder & Director
Read the full case study →BEFORE → AFTER
Monthly Social-Driven Revenue · BEFORE
£4,200
Monthly Social-Driven Revenue · AFTER
£18,900
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll have a functioning social-to-sales machine: a growing community, 2–3× ROAS improvement, and a retargeting funnel recovering 15–25% of abandoned carts. Within six months, social-driven revenue becomes predictable and repeatable.
Audit & Strategy
We analyse your current social presence, competitor landscape, and audience behaviour. We identify which platforms your Glasgow customers actually use and where your ROAS leaks are happening.
Audience & Segment Mapping
We define three buyer personas specific to your product category and Glasgow market. Each gets a custom messaging framework and platform strategy—no generic content.
Content & Community Build
We create 8–12 weeks of organic content (Reels, Stories, carousel posts) designed to build authority and engagement. Simultaneously, we seed paid campaigns to accelerate audience growth and retargeting pixel adoption.
Retargeting & Conversion Funnel
We build a three-stage retargeting funnel: cart abandoners, product viewers, and engaged audiences. Each segment gets custom creative and sequencing to recover lost sales and boost repeat purchase rate.
Optimise & Scale
We test creative, messaging, and spend allocation weekly. High-performing content gets amplified; underperforming campaigns are paused. You receive monthly dashboards showing revenue impact, not just vanity metrics.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Glasgow ecommerce brand
The median ecommerce client after 6 months
A bespoke 15-minute assessment revealing exactly where your social media strategy is losing money—and a custom roadmap to recover it within 90 days.
Median result across 12 ecommerce Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How quickly will I see results?
Organic content and community building show traction in 4–6 weeks. Retargeting campaigns see immediate impact (within 7–10 days of launch). Significant ROAS uplift and revenue recovery typically appear in 12–16 weeks. We provide weekly dashboards so you see the trajectory in real time.
What if my current social presence is non-existent?
That's common—and often an advantage. We start from a clean foundation, build your audience from Day 1 with strategic, paid seeding, and own the narrative from the start. No bad habits to unwind. We typically grow accounts to 5K–15K engaged followers within 12 weeks depending on budget.
Do you handle paid ads, or just organic?
Both. We build a 70/30 blend: 70% organic community and content, 30% paid seeding and retargeting. This mix maximizes lifetime value and minimizes dependency on paid platforms. You own your audience; platforms don't own you.
How much should I budget for social media marketing?
For Glasgow ecommerce businesses, effective social marketing typically runs £1,500–£4,000/month depending on scale and competition. This includes strategy, content creation, paid amplification, and management. We break this down in your custom proposal and show expected ROAS for each tier.
Will you integrate with my existing CRM and ecommerce platform?
Yes. We work with Shopify, WooCommerce, Klaviyo, HubSpot, and other major platforms. Retargeting pixel integration, audience syncing, and conversion tracking happen in Week 1. Your data stays in your systems; we manage the strategy and execution.
FREE · NO COMMITMENT · 48HR TURNAROUND