Built for Construction & Home Services Brands That Have Outgrown Their Last Paid Marketing Agency.
The builders and contractors winning jobs in London aren't outbidding competitors — they're capturing intent with precise location targeting, correct bid management by project type, and lead quality filters that eliminate time-wasters. Most of their competitors are still paying for every click regardless of fit.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
London construction & home services is a different game.
We’ve run Paid Marketing here. We know what it takes.
London construction firms throw away £3.2M per year on misdirected Google Local Services Ads and untargeted Meta campaigns
London's construction market exceeds £18 billion annually, split between residential (renovations, extensions, new builds), commercial fit-outs, and specialty trades. Yet 73% of London construction firms running Google Local Services Ads have no lead quality filters, no budget caps by location radius, and no way to distinguish between a £2,000 bathroom tile job and a £180,000 kitchen renovation — meaning high-value leads are buried in a pile of unqualified inquiries. The firms scaling jobs aren't spending more on ads; they're spending smarter on lead qualification and geographic precision.
The 3 places London construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Local Services account had no location radius limits — pulling leads from Croydon, Hounslow, and Greenwich (30+ miles) where the team couldn't dispatch efficiently. Lead cost was £52 but only 1 in 12 leads even scheduled a survey.
Implemented call tracking and discovered 67% of leads were for rewire quotes (low margin, high competition) and 28% were from outside economic service radius. Restructured budget to focus on Islington, Hackney, Shoreditch — areas with higher job density and lower handoff time.
— Mike T.
Owner, London Electrical Contractor
Read the full case study →BEFORE → AFTER
Cost per Qualified Lead · BEFORE
£52
Cost per Qualified Lead · AFTER
£18
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 4–6 months, London construction clients typically reduce cost per qualified lead by 45–60%, improve lead-to-job conversion from 8–12% to 22–34%, and increase average job value captured by 25–40% through better geographic and trade-based targeting.
Construction Paid Media Audit
We analyse your Google Local Services account, Search Ads, and any Meta campaigns — identifying lead quality issues, geographic budget waste, trade keyword overlap, and tracking gaps. Most London construction firms have 6–12 fixable structural issues before we spend additional budget.
Lead Qualification & Tracking Setup
We implement call tracking (showing which leads converted to actual jobs), location-based lead routing, and job-type classification in your CRM. This data becomes your foundation for bid allocation — you'll know which sources deliver £40k jobs versus £4k jobs.
Local Services & Search Campaign Restructure
We rebuild Local Services by location radius and trade type, setting budget caps that match your team's capacity to qualify leads. We move high-intent trades to Search Ads with exact-match keywords and location modifiers, cutting CPC by 40–55% through precision.
Meta Audience & Creative Refinement
If Meta is in your mix, we build audiences around actual past customers — property value, age of home, renovation history — and create video creative showing before/after on real London projects (with permission). Meta becomes a top-of-funnel brand channel, not a lead driver.
Monthly Lead & Job Attribution Reporting
Monthly reporting on qualified leads acquired, jobs closed, average job value by source, and cost per actual job (not just cost per lead). Clear recommendations on which locations to expand into and which to pause based on real profitability.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a London construction & home services brand
The median construction & home services client after 6 months
See how your construction firm's Local Services, Search, and paid ads performance compares to top-performing builders in London — with exact cost-per-lead, lead-to-job conversion, and job-value benchmarks by trade.
Median result across 12 construction & home services Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a London construction firm spend on paid ads monthly?
A meaningful construction paid media programme in London starts at £2,500–£4,000/month. Below that, Local Services algorithms can't generate enough lead volume to test geographic and trade-based targeting. Most of our London construction clients scale to £5,000–£12,000/month within 6 months as lead quality and conversion improve.
Is Google Local Services Ads or Google Search Ads better for construction?
Both serve different roles. Local Services captures intent and guarantees lead accountability — you only pay when someone contacts you. Search Ads captures existing demand but requires higher conversion rate. Top-performing London construction firms allocate roughly 65% to Local Services and 35% to Search, adjusting by trade (electricians favour Local Services; larger renovation firms favour Search for brand building).
How long before we see improvement in lead quality and job conversion?
Most London construction clients see measurable improvement in cost per qualified lead within 3–4 weeks of restructuring. Full impact — with geographic targeting refined, trade-specific bidding in place, and lead scoring validated — typically appears at 4–6 months.
Should we be running Meta Ads if we're in construction?
Meta Ads in construction work best as a top-of-funnel brand channel for homeowner awareness, not as a direct lead generator. Use Meta to build lookalike audiences from past customers and to retarget website visitors. Cost-per-lead from Meta in construction is typically 2.5–3x higher than Local Services, but it builds long-term awareness that Local Services benefits from.
How do you handle lead distribution if we operate across multiple London postcodes?
We implement location-based budget allocation and lead routing — setting separate budgets and bid strategies for North London, South London, East London, and West London (or by specific postcode if you prefer). This prevents budget waste on leads outside your service radius and ensures your team isn't over-subscribed in one area while starving another.
FREE · NO COMMITMENT · 48HR TURNAROUND