Built for Construction & Home Services Brands That Have Outgrown Their Last Paid Marketing Agency.
35,000 construction and home services SMBs in Bristol spend £2,400/month on digital. Most see nothing. We change that.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Bristol construction & home services is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your competitors are winning Bristol's Google Local Pack
Bristol's construction and home services market is fragmented—most businesses still rely on word-of-mouth and outdated local reputation. Competitors with optimised Google profiles and review systems are capturing 60–70% more qualified leads. The city's thriving tech and finance sectors mean commercial property, renovation, and maintenance demand is high, but digital visibility is low. This gap is where paid marketing delivers immediate, measurable ROI.
The 3 places Bristol construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Relying 100% on word-of-mouth and local reputation. Average enquiry rate: 2–3 per week. No digital pipeline. Competitors with Google Local Services Ads were winning emergency call-outs (highest-margin work). Monthly ad spend (Facebook) was £800 with no measurable ROI.
Launched Google Local Services Ads with service-area targeting (Bristol metro, Avon, South Glos) and real-time lead verification
— Mark T.
Director
Read the full case study →BEFORE → AFTER
Monthly qualified leads · BEFORE
8–12 (word-of-mouth only)
Monthly qualified leads · AFTER
47 (paid + organic combined)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 12 weeks, you'll have a predictable, measurable paid marketing system generating 3–5 qualified leads per week at a cost-per-lead 40–50% below your current spend. By month 6, your Google Business Profile ranks in the Local Pack, review velocity compounds organic reach, and you're reinvesting savings into scale.
Audit & Market Mapping
We analyse your current ad spend, conversion data, and competitor positioning across Google Local Services, search, and social. We map Bristol's specific service demand hotspots (Clifton, Stokes Croft, city centre) and identify which keywords and audiences are generating leads for your competitors.
Strategy & Channel Selection
Based on your service type (plumbing, electrical, construction, home services, etc.), we recommend the optimal paid channels—usually Google Local Services Ads first, then search intent campaigns, then retargeting via social. We set target ROAS, cost-per-lead, and monthly budget allocation.
Campaign Build & Optimisation
We build and launch campaigns with service-area targeting, audience segmentation by job type, and conversion tracking connected to your CRM or phone system. First 2 weeks focus on performance baseline; weeks 3–8 focus on scaling what works and pausing what doesn't.
Review Velocity Program
Concurrent with paid campaigns, we implement a review generation system (automated post-job requests, review incentives within platform guidelines, response templates). This strengthens your Google Business Profile and boosts Local Pack rankings, amplifying organic reach from paid ad click-through.
Reporting & Continuous Improvement
Weekly performance reviews (leads, cost-per-lead, ROAS, phone calls). Monthly strategy calls to discuss trends, pause underperforming audiences, and scale winning segments. We adjust targeting and messaging based on real lead data, not vanity metrics.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Bristol construction & home services brand
The median construction & home services client after 6 months
A step-by-step guide to building a paid marketing system that generates 3–5 qualified leads per week without relying on word-of-mouth or unreliable local tactics.
Median result across 12 construction & home services Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should we spend on paid marketing each month?
Bristol construction and home services SMBs typically spend £2,400–£5,000/month. We recommend starting with £1,200–£2,000/month (Google Local Services + Search) to establish baseline performance and ROAS, then scaling based on lead volume and profitability. If you're spending £2,400 with no system in place, we can usually cut costs 30–40% while increasing lead volume 2–3x.
How long before we see leads?
Google Local Services Ads typically generate leads within 5–10 days of approval (if your Google Business Profile is optimised). Search campaigns take 2–3 weeks to build historical data and improve quality score. By week 4, most clients report consistent lead volume. Expect full optimisation and peak ROAS by month 3–4.
What if our Google Business Profile is weak or has few reviews?
That's exactly where we start. A weak profile costs you 40–50% of potential Local Pack visibility. We optimise your profile (business info, photos, service categories, attributes), then implement a review velocity system targeting 12–15 new reviews per month. Within 8–12 weeks, most clients rank in the top 3 for their primary service categories in Bristol.
Do we need a CRM or conversion tracking system?
Not necessarily—but it helps enormously. If you're tracking leads via phone calls, we can set up call tracking numbers. If you use a CRM (HubSpot, Pipedrive, etc.), we integrate it so we can see which ads actually convert to jobs. Without conversion tracking, you're flying blind. We can help set it up; it usually takes 1–2 hours.
What happens if we pause the campaigns?
Paid ads stop generating leads within 24–48 hours. However, your Google Business Profile ranking and review velocity (organic assets we've built) continue to drive search visibility. Most clients see 30–50% of the lead volume continue organically after ads pause. If you restart ads, you regain full volume within 1–2 weeks because your profile is optimised and your account history is strong.
FREE · NO COMMITMENT · 48HR TURNAROUND