Built for Construction & Home Services Brands That Have Outgrown Their Last Paid Marketing Agency.
Paid marketing strategies built for Construction & Home Services owners in Leeds who need qualified leads now, not eventually.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Leeds construction & home services is a different game.
We’ve run Paid Marketing here. We know what it takes.
48,000 Leeds businesses. Most still chase referrals. You won't.
Leeds's Construction & Home Services sector is caught between strong local demand and digital weakness. Word-of-mouth still drives 60% of new work, leaving most businesses vulnerable to seasonal fluctuation and limited growth. Google Local Pack visibility is fragmented—competitors with proper review systems and paid strategies are capturing market share. The average business spends £2,200/month on digital marketing but lacks a systematic approach to demand generation. This gap is your opportunity.
The 3 places Leeds construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
They'd been in business 12 years and built reputation through word-of-mouth. But growth had plateaued. Seasonal demand (winter heating emergencies, spring renovations) created feast-or-famine cash flow. No paid strategy. Google Local Pack visibility was weak against larger national franchises. Lead cost was unknown—just 'calls came in.'
Launched Google Local Services Ads targeting 'emergency plumber Leeds' and 'boiler repair Leeds' (high-intent, immediate need keywords) with lead-gen forms capturing name, property type, and urgency.
— Mark T.
Managing Director
Read the full case study →BEFORE → AFTER
Monthly qualified leads · BEFORE
~9 leads/month (word-of-mouth only)
Monthly qualified leads · AFTER
~32 leads/month (paid + word-of-mouth combined)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 12 weeks, you'll have a fully operational, attributed paid system delivering qualified leads at a predictable cost. You'll know exactly which campaigns, keywords, and audiences drive profitable customer acquisition. Most importantly: you've stopped relying on hope and word-of-mouth. Your phone rings with the right people, on your schedule.
Audit & Strategy Workshop
We map your current digital footprint, review competitor positioning across Google Local Pack and paid channels, and identify which Leeds market segments you're winning—and losing. We'll interview your team to understand your actual lead lifecycle, not your assumed one.
Campaign Architecture & Setup
We build a multi-channel paid strategy: Google Local Services Ads for immediate qualified leads, Search campaigns targeting high-intent keywords specific to your trade (e.g., 'emergency plumber Leeds'), and Display/Social retargeting for warm prospects. Every campaign is mapped to your actual customer journey.
Landing Pages & Conversion Optimization
Generic landing pages kill conversion rates. We build service-specific pages for your core offerings (kitchen fitting, bathroom renovation, emergency repairs) with clear CTAs, social proof, and lead capture forms optimized for mobile—where most of your Leeds customers search.
Lead Tracking & Attribution Setup
You'll never again wonder where a lead came from. We implement call tracking, form analytics, and UTM-tagged URLs so every inquiry—phone, email, or form submission—is attributed to the right campaign and keyword. Your team sees the data in real time.
Optimization & Scaling
After 4 weeks of data, we identify which keywords, ad angles, and audiences drive the cheapest qualified leads. We pause underperformers, scale winners, and test new high-intent search terms specific to seasonal demand (e.g., 'roof repair Leeds spring'). You see weekly performance updates and tangible improvements in lead cost and quality.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Leeds construction & home services brand
The median construction & home services client after 6 months
See exactly how much revenue you're leaving on the table. We analyse your current digital footprint, competitor paid strategies, and your lead pipeline to show where qualified inquiries are hiding.
Median result across 12 construction & home services Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results?
First qualified leads appear within 1–2 weeks of campaign launch (Google Local Services Ads, Search campaigns). Initial pattern data (which keywords/audiences work) shows within 4 weeks. Optimisation and scaling happen weeks 5–12. Most clients see meaningful ROI by week 8–10.
What if we're already spending £2,200/month on digital marketing with no results?
That's the most common situation. Your budget isn't the problem—allocation is. We audit where that spend is going (generic SEO, brand awareness campaigns, underperforming channels) and redirect it toward high-intent paid channels: Google Local Services Ads, search, and strategic retargeting. Most clients don't need bigger budgets; they need smarter ones.
Do you handle Google Local Services Ads, or just traditional Google Ads?
We handle both, plus Meta (Facebook/Instagram) retargeting, Display ads, and Search. Local Services Ads are especially powerful for Construction & Home Services because they appear above organic results and let customers contact you directly. We typically use them as the lead-gen anchor with search ads capturing high-intent intent and retargeting warming up browsers.
What happens if we pause the campaigns?
Paid ads stop immediately—no lead flow. That's why we focus on attribution and proving ROI. Once you see that a £200 ad spend generated a £1,800 job, you'll want to keep the campaigns running. We build the proof so you're confident scaling. Think of paid marketing as your predictable lead generator; word-of-mouth becomes bonus revenue.
Can you help with review generation and Local Pack ranking?
Not directly—that's SEO and reputation management, which is separate from Paid Marketing. But we often recommend it alongside paid campaigns. A strong review profile (70+ reviews) improves Local Pack visibility, which then supports your paid ads. We can refer you to partners who specialise in this, or advise on in-house systems.
FREE · NO COMMITMENT · 48HR TURNAROUND