Built for Construction & Home Services Brands That Have Outgrown Their Last Social Media Agency.
Most rely on word-of-mouth. Your competitors are capturing leads on Instagram and Facebook. Let's change that.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Leeds construction & home services is a different game.
We’ve run Social Media here. We know what it takes.
48,000 Leeds builders aren't winning on social media yet
Leeds's construction and home services sector remains heavily dependent on personal referrals and local word-of-mouth—a shrinking advantage in 2026. Across the metro, only 34% of trades actively use social media for lead generation, creating a significant opportunity for first-movers. Businesses averaging £2,200/month on digital marketing rarely allocate more than 15% to social content strategy, leaving Google Local Pack dominance to better-resourced competitors. The result: thousands of qualified local prospects scroll past your profile daily, choosing competitors with proof of work, testimonials, and consistent engagement.
The 3 places Leeds construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
90% of work came from repeat customers and referrals. Zero social media presence. Losing local searches to younger, digital-savvy competitors. No systematic way to collect reviews.
Built Instagram portfolio with before-and-after job photos, customer testimonials as short video clips, and educational content ('How to bleed radiators', 'Winter boiler checks').
— Mark T.
Owner
Read the full case study →BEFORE → AFTER
Monthly inbound leads from digital channels · BEFORE
3–4 leads
Monthly inbound leads from digital channels · AFTER
12–15 leads
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 6–8 weeks, you'll have a professional, active social presence showing off your best work to your local market. By month 4–6, you'll see consistent inbound inquiries from social—reducing reliance on referrals and filling your pipeline predictably.
Audit & Strategy
We analyse your current social presence, Google Business Profile, review generation gaps, and competitor landscape across Leeds. We interview you to understand your service lines, ideal customer, and past referral sources. This becomes your Social Media Marketing Blueprint—specific to construction or home services in your postcodes.
Profile & Portfolio Setup
We optimise your Google Business Profile, Instagram, and Facebook with keyword-rich descriptions, location tags, and service highlights. We design a portfolio template and brief you on photo/video capture of current projects. This is your digital storefront—we make sure it converts.
Content Creation & Publishing
We produce weekly content: project before-and-afters, customer testimonials, team spotlights, and local tips (e.g., 'Winter plumbing prep for Leeds homes'). Each post includes engagement hooks and CTAs to capture leads. We publish across Instagram, Facebook, and Google Business Profile with consistent branding.
Review Generation System
We set up automated follow-ups after job completion—SMS/email templates requesting Google and Facebook reviews. We train your team to ask for reviews verbally and provide review links. This builds social proof and strengthens your Local Pack ranking.
Measure & Optimise
We track engagement, clicks, inquiry source, and conversion rate weekly. We identify which content types (video, testimonials, educational tips) drive the most qualified leads. We refine the strategy monthly—double down on what works, pause what doesn't.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Leeds construction & home services brand
The median construction & home services client after 6 months
A step-by-step guide to building a profitable social media strategy without hiring a full-time marketer. Includes content templates, review-generation scripts, and Leeds-specific local keywords.
Median result across 12 construction & home services Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see leads from social media?
Most construction clients see their first 2–3 qualified inquiries within 4–6 weeks, assuming consistent content and review generation. Full pipeline impact (8–12+ leads/month) typically emerges by month 3–4. Local search visibility improvements (Google Local Pack ranking) can start within 2–3 weeks if your profile and review gap is addressed quickly.
Do you manage our Google Business Profile?
Yes. We optimise your profile, upload photos and service descriptions, monitor and respond to reviews, and post weekly updates. Your profile becomes an active sales tool, not a static listing. We also train your team to request reviews after every job, so the improvement is systematic and sustainable.
What if we have no professional photos of our work?
We'll brief you on what to capture going forward (smartphone photos work fine if well-composed). For immediate impact, we can source stock images of similar projects to illustrate your services, then replace them with real work as you complete new jobs. We prioritise authenticity, but we don't wait for perfection—we start with what you have.
Will you run paid ads, or is this organic only?
We start with organic (content, Google Business Profile, review generation) because it's profitable and builds real social proof. If your goal is faster lead volume, we can layer in paid social—typically £300–£800/month—retargeting your profile visitors and targeting high-intent local searches. Paid is optional and performance-based.
What's included in a typical monthly retainer?
Our standard £1,400–£2,200/month package includes: 4 weeks of content (posts, captions, hashtags), Google Business Profile management, review monitoring and response, monthly performance report, and strategy optimisation. Higher tiers add paid ad management, video production, or additional platforms. We're transparent about what fits your budget.
FREE · NO COMMITMENT · 48HR TURNAROUND