Built for Construction & Home Services Brands That Have Outgrown Their Last Social Media Agency.
Your word-of-mouth pipeline isn't scaling. Social media is where your next customer is already looking.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Manchester construction & home services is a different game.
We’ve run Social Media here. We know what it takes.
Manchester construction firms losing leads to social-savvy competitors daily
Manchester's construction and home services sector relies heavily on referrals, leaving a massive digital gap. While competitors in the Northern Quarter and Spinningfields build community on social, most trades are invisible online. Top performers are capturing 3–5x more qualified leads through consistent, authentic content. The market is shifting fast—and the window to establish authority is closing.
The 3 places Manchester construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
90% of leads came from two repeat customers and word-of-mouth. No online visibility. Google Local profile had 3 reviews and was missing half his service areas. When he searched his own business, he appeared nowhere.
Built Instagram presence with before/after project photography and 2-minute repair time-lapse videos posted 3x weekly
— Mark T.
Owner, Roofing Specialist
Read the full case study →BEFORE → AFTER
Monthly Lead Volume · BEFORE
4–5 inquiries (referral-only)
Monthly Lead Volume · AFTER
11–14 inquiries (40% from social/Google Local)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
Within 12–16 weeks, you'll have a recognisable social presence, consistent inbound lead flow, and a repeatable system for converting followers into customers. You'll own your local market online—instead of hoping competitors don't.
Audit & Strategy Blueprint
We analyse your current online presence, map your competitor landscape in Manchester, and identify which platforms and content types resonate with local homeowners. We interview you about your ideal customer, pricing, and service gaps—because content can't work without clarity.
Content Foundation Build
We create 8–12 weeks of authentic, behind-the-scenes and results-focused content assets (video, carousel posts, reels). These show your expertise, build trust, and give followers a reason to save, share, and eventually call. No generic 'hire us' posts.
Review & Authority System
We set up an automated review request process so satisfied customers become your digital salesforce. We optimise your Google Business Profile for local search dominance. Every review is a trust signal; every signal brings new inquiry volume.
Community & Engagement
We build a posting rhythm, respond to every comment and DM within 24 hours, and nurture conversations with past clients. Manchester's trades thrive on relationships—social media scales that intimacy.
Paid Amplification & Optimisation
Once organic content proves what works, we layer in targeted ads to homeowners in postcodes where you operate. Budget stays lean; ROI stays measurable. Every £1 spent produces trackable leads and conversions.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Manchester construction & home services brand
The median construction & home services client after 6 months
A free, confidential review of your online presence, competitor positioning, and untapped lead opportunities. No obligation. No sales pitch. Just insights.
Median result across 12 construction & home services Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does social media marketing actually cost for a trades business?
Our retainer range is £1,500–£6,000/month depending on scope (content creation, ad spend, community management, review system setup). Most construction and home services businesses start at £2,000–£3,500/month. That covers strategy, content, posting, and basic ads. You'll see ROI if you're committed to 6+ months. If you're looking for a quick fix, this isn't it.
I've tried Facebook ads before and got no leads. Why should I try again?
Most trades run ads without a content strategy, audience trust, or clear messaging. Ads work—but only if the underlying content and positioning is solid first. We build the foundation (authentic content, reviews, authority signals) before we spend a pound on ads. Then ads amplify what's already working, not rescue what's broken.
Do I need to be on every platform?
No. We focus on 2–3 platforms where your customers actually spend time and where your work looks best. For most trades, that's Instagram + Google Local + Facebook. Some benefit from TikTok or LinkedIn. We audit and recommend. Spreading thin across five platforms wastes time and money.
How often do we post, and who creates the content?
We recommend 3–4 posts per week to stay visible and consistent. We handle content creation (photos, videos, captions, scheduling). You provide access to job sites, past projects, and client testimonials. Takes roughly 4–6 hours of your time upfront; minimal ongoing input. Most clients love the process once they see engagement.
What if my business is seasonal (heating engineers, gardeners, etc.)?
Seasonal trades benefit most from social media because you can front-load content and reviews during peak season, then nurture leads and repeat customers year-round. We adapt the strategy—planning content 3 months ahead, running seasonal ad campaigns at the right time, and using off-season content to build authority for the next peak.
FREE · NO COMMITMENT · 48HR TURNAROUND
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