Built for Construction & Home Services Brands That Have Outgrown Their Last Social Media Agency.
380,000 SMBs compete for attention. Your competitors are already winning on Instagram and Google Local. We show you how.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
London construction & home services is a different game.
We’ve run Social Media here. We know what it takes.
Social media isn't optional for London construction anymore
London's construction and home services sector remains heavily dependent on word-of-mouth and referrals, leaving a critical digital gap. Only 34% of London-based trades have an active social media presence with consistent posting, meaning your competitors aren't yet saturating these channels. However, those who do post strategically dominate local search results and generate qualified leads at £85–£145 per conversion. The window to establish authority on social is closing fast as digital maturity rises across the sector.
The 3 places London construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Strong reputation locally but invisible online. Zero social media presence and only 6 Google reviews. Losing 30% of inquiries to competitors with stronger digital profiles. Monthly lead cost was unmeasured and inefficient.
Built Instagram presence focused on high-impact before/after project photography and short-form video testimonials from satisfied customers
— David M.
Managing Director
Read the full case study →BEFORE → AFTER
Monthly qualified inquiries · BEFORE
8–12
Monthly qualified inquiries · AFTER
28–35
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you'll have a predictable digital inquiry pipeline with 40–60% more qualified leads from social media. Your Google Local presence will rank in the top 3 for your trade in your service area, and your online reviews will establish trust with cold prospects. You'll stop relying on word-of-mouth alone and attract higher-value jobs.
Audit & Strategy
We audit your current social presence, Google Business Profile, and review status. We benchmark you against top London competitors in your trade. Then we build a 12-week social media roadmap tailored to construction seasonality and your service area.
Profile & Brand Setup
We optimize your Google Business Profile with rich service descriptions, location tags, and call-to-action buttons. We create or refresh Instagram and Facebook profiles with professional photography, consistent branding, and persuasive bio copy designed for construction inquiry conversion.
Content Production & Posting
We produce 8–12 monthly posts showcasing your completed projects, team expertise, and before/after transformations. Every post includes a clear call-to-action and is timed for maximum local visibility. Captions are written to capture search intent and encourage engagement from London homeowners and facility managers.
Community Management & Review Generation
We respond to all comments and messages within 24 hours, building trust and encouraging follow-up inquiries. We implement a systematic review request process: every completed job triggers a follow-up email and SMS asking satisfied customers to leave a Google or Facebook review.
Paid Amplification & Optimization
We run targeted Instagram and Facebook ads promoting your best-performing posts to London postcodes matching your service area. We test different audiences (homeowners, property managers, commercial facilities teams) and optimize spend based on lead cost and conversion rate.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a London construction & home services brand
The median construction & home services client after 6 months
See exactly how you stack up against 5 top-ranked competitors in your trade across London. We'll analyze your Google Local Profile, social presence, review count, and content strategy—then show you the 3 fastest wins to capture more qualified leads this quarter.
Median result across 12 construction & home services Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does social media marketing cost for a construction business in London?
Agency retainers for construction & home services in London range from £2,500–£15,000 monthly depending on scope. Most of our clients start at £3,200–£4,500/month (content, community management, basic paid amplification). This typically generates 20–35 qualified inquiries monthly and pays for itself within 3–4 months. We recommend starting with a 6-month commitment to measure consistent results.
Will social media actually generate inquiries for my trades business?
Yes—but only if it's structured correctly. Social media works best when paired with Google Local optimization and review generation. Our data shows that trades businesses using all three channels together see 40–60% more qualified inquiries than those using social alone. The key is targeting the right audience (homeowners, facility managers in your postcode) with clear calls-to-action, not just posting for vanity metrics.
What if I'm not good at being 'on camera'? Do I have to be the face of my business on social?
No. We focus on before/after project photography, customer testimonials, and team expertise—not personal branding. Most of our construction clients rarely appear in their own content. People want to see the quality of your work and results, not your face. We handle all content production and posting on your behalf.
How long before we see results from social media marketing?
First inquiries typically arrive within 4–6 weeks once content and paid amplification are live. However, the real momentum builds after 3–4 months when your content library is strong, reviews are accumulating, and algorithm algorithms favor your consistent posting. Most clients see measurable ROI by month 6. We recommend a 6-month minimum engagement to prove the strategy.
What's included in your monthly service? Do you write content for me?
Yes. Our service includes: 8–12 monthly posts written and published on your behalf; daily community management and response to inquiries; monthly paid social campaigns (if included in your package); review generation and follow-up; and monthly performance reporting. We handle all content creation, posting, and optimization. You provide project photos and feedback on direction.
FREE · NO COMMITMENT · 48HR TURNAROUND