Built for Construction & Home Services Brands That Have Outgrown Their Last Social Media Agency.
You're losing jobs to competitors with better social presence. We build the digital pipeline your business needs.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Birmingham construction & home services is a different game.
We’ve run Social Media here. We know what it takes.
68,000 Birmingham trades still rely on word-of-mouth alone
Birmingham's Construction & Home Services sector remains fragmented, with most businesses operating on referral networks and outdated digital strategies. Social media adoption is low—competitors who invest early capture entire postcodes. The gap between word-of-mouth and paid community-building is where you win market share. Local search demand for trades is rising 14% annually, but only 3 in 10 businesses show up consistently across platforms.
The 3 places Birmingham construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Relied entirely on Google Reviews and word-of-mouth; had Instagram and Facebook accounts but hadn't posted in 18 months. Competitors with active profiles were winning local jobs. Average 2 reviews per month; no way to prompt customers to leave feedback.
Launched weekly before/after work carousel posts on Instagram and Facebook, showcasing completed boiler replacements and emergency call-outs across their service postcodes
— Mark T.
Owner, Emergency Plumbing Services
Read the full case study →BEFORE → AFTER
Monthly inbound leads · BEFORE
3–4 (mostly referrals)
Monthly inbound leads · AFTER
12–15 (6 from social; 4 from Google Local visibility; remainder organic)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, you'll have a predictable social media pipeline generating 8–15 qualified leads monthly, a review portfolio that builds trust with prospects, and a repeatable content system your team can maintain. You'll rank higher locally, close jobs faster, and stop losing work to competitors with better digital presence.
Audit & Strategy Blueprint
We analyze your current social footprint, competitor presence, and review landscape. In Birmingham's trades market, this reveals exactly where you're losing to competitors and which platforms your customers actually use. You'll see your digital maturity score vs. top performers in your postcode.
Content System & Review Engine
We build a repeatable content calendar showcasing your work (before/afters, team stories, client testimonials) and establish an automated review request system. This turns every completed job into social proof and local authority signals. Most trades see 300–500% increase in monthly reviews within 8 weeks.
Community Building & Engagement
We implement daily engagement protocols—responding to local inquiries, joining neighbourhood groups, and fostering two-way conversation. In Birmingham's tight-knit postcodes, this builds neighbourhood trust faster than ads. Your audience sees you as a responsive, active local business.
Paid Social & Lead Funnels
Once organic momentum builds, we deploy targeted Facebook and Instagram ads to high-intent audiences—homeowners searching for your specific services in your service areas. We optimize for lead cost and conversion, not vanity metrics. Budget typically £400–£800/month for measurable ROI.
Reporting & Continuous Refinement
Monthly performance reviews show pipeline impact: leads sourced, conversion rates, customer acquisition cost, and revenue attributed to social. We iterate on what works, kill what doesn't, and scale winners. You see exactly how social ties to jobs closed.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Birmingham construction & home services brand
The median construction & home services client after 6 months
A free, data-backed guide showing exactly how 12 local Construction & Home Services businesses are generating 8–18 qualified leads monthly via social media—without paid agencies.
Median result across 12 construction & home services Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see actual leads from social media?
Most clients see first 2–3 qualified inquiries within 6–8 weeks, once content consistency and review velocity kick in. Measurable pipeline impact (8–12 leads/month) typically arrives by month 4–5. This isn't overnight, but it's predictable if we stick to the system.
Do we need to post every day? Our team is already stretched.
No. We recommend 3–4 posts per week across Instagram and Facebook combined—roughly 2 hours of prep monthly once the system is built. The key is consistency, not volume. Most of our clients batch-create content weekly and schedule it, so it doesn't interrupt daily operations.
What if we don't have professional photography of our work?
We work with what you have—smartphone photos, site images, team snapshots. Authenticity beats polish in trades social media. We'll show you exactly how to photograph jobs efficiently and tell stories that convert, even with basic gear. High-quality work speaks louder than high-quality photos.
How much should we spend on paid ads?
We typically recommend £400–£800/month to start, once organic content and review velocity are strong. At that budget, clients see 8–18 qualified leads monthly depending on service type and geography. We can start smaller (£200–£300) and scale if ROI is proven. We always measure cost-per-lead and adjust spend weekly.
What if our competitors are already ahead on social?
Advantage often shifts quickly because most trades don't maintain social consistently—they post erratically and abandon profiles. If you commit to our system (weekly content + reviews + engagement), you'll overtake dormant or low-quality competitors within 3–4 months. We've seen it repeatedly in Birmingham postcodes.
FREE · NO COMMITMENT · 48HR TURNAROUND
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