Built for Construction & Home Services Brands That Have Outgrown Their Last Paid Marketing Agency.
Your competitors are already winning Google Local Pack spots and capturing leads online. We make sure your budget fights back.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Birmingham construction & home services is a different game.
We’ve run Paid Marketing here. We know what it takes.
68,000 Birmingham trade businesses. Most still chase word-of-mouth.
Birmingham's construction and home services sector relies heavily on referrals and repeat work—leaving a massive digital gap. Competitors with better Google profiles and review systems are systematically stealing local market share. The average service business here spends £2,400 monthly on marketing but lacks a coherent paid strategy. Most don't track ROI beyond 'did someone call'—meaning wasted budget is invisible until it's too late.
The 3 places Birmingham construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Seasonal demand swings made payroll unpredictable. Peak winter months were booked 3 weeks out; summer revenue dropped 40%. Google Local Pack visibility was weak (4th–5th position), and they had no budget awareness—just a rough £3,000/month marketing guess.
Launched Google Local Services Ads targeting 'emergency plumber Birmingham' and service keywords in high-demand postcodes (B5, B9, B12).
— Michael T.
Managing Director
Read the full case study →BEFORE → AFTER
Monthly Inbound Lead Volume · BEFORE
10–12 leads (mostly referrals, unpredictable timing)
Monthly Inbound Lead Volume · AFTER
24–28 leads (65% from paid, predictable distribution)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, you'll have a repeatable lead pipeline generating 15–40 qualified inquiries monthly (depending on service and location), with a cost per lead 35–50% below industry average. Your Google Local Pack rank improves, inbound calls increase, and you stop guessing whether your marketing pound is working—you'll see it every month in the data.
Audit & Intelligence
We analyze your current digital footprint: Google profile strength, competitor review counts, ad account history (if any), and local search demand in your service areas across Birmingham. This reveals exactly where you're losing leads and why.
Strategy & Setup
We design a paid strategy aligned to your service type (plumbing, electrical, roofing, etc.) and local market. This includes Google Ads structure, audience segmentation, and review generation roadmap. Setup covers campaign architecture, conversion tracking, and CRM integration so every lead is captured.
Campaign Launch & Optimization
We launch Google Local Services Ads and/or Search Ads with initial bids and audience targeting. First two weeks focus on data collection and bid refinement. By week 3, we're actively pruning low-intent traffic and scaling high-performing keywords and audiences.
Review & Referral Flywheel
Parallel to paid campaigns, we activate your review generation system. Automated follow-ups encourage satisfied customers to leave Google reviews. Higher review count → better Local Pack ranking → cheaper leads from organic search. The flywheel compounds over months.
Monthly Reporting & Scale
Every month, you receive a dashboard showing leads generated, cost per lead, conversion rates, and ROI. We scale winning campaigns, pause underperformers, and test new audiences. Your retainer (typically £1,200–£5,000/mo) adjusts as ad spend grows.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Birmingham construction & home services brand
The median construction & home services client after 6 months
A practical 12-page guide showing exactly how top-performing trades in Birmingham generate 20+ qualified leads monthly via Google Ads—and what the industry average is getting wrong.
Median result across 12 construction & home services Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should I spend on Google Ads to see real results?
Most construction and home services businesses in Birmingham start at £1,500–£2,500/month to generate 12–20 qualified leads. If your average job is worth £3,000+, a £1,500 monthly spend returning 15 leads at a 25% close rate = 3–4 jobs/month, or £9,000–£12,000 revenue. That's a 6–8x return. We'll audit your margins and recommend a starting budget; many clients increase within month 3 once they see ROI.
We're already on Google My Business. Do we still need paid ads?
Yes. Your GMB profile handles organic local search—but paid ads (Google Local Services, Search Ads) capture high-intent people *right now*, before your organic ranking catches up. Think of it this way: organic builds long-term visibility; paid builds immediate pipeline. The two compound. Most competitive trades in Birmingham need both to stay ahead.
What if we only get 2–3 leads per month? Is paid marketing worth it?
It depends on your job value. If an average job is £1,500–£2,000, paid ads become harder to justify at scale. But if you're averaging £5,000–£15,000+ per project, absolutely yes. One qualified lead that becomes a job often pays for an entire month of ads. We assess this in your audit and will tell you honestly if paid marketing makes sense for your business model.
How long before we see leads?
Google Ads start generating impressions within 24 hours. First leads typically arrive by day 3–7, though quality ramps over 2–3 weeks as we optimize. By week 4, we should have enough data to identify your top-performing keywords and audiences. Don't expect 20 leads in week 1—expect steady, improving flow by week 3–4.
What happens if we pause the campaign?
Ads stop immediately. Leads dry up. Your organic Google ranking (GMB, website SEO) remains and continues generating passive traffic—but the paid pipeline closes. Many clients run campaigns year-round at baseline spend and scale seasonally. We recommend never going to zero; even £800/month keeps you visible and competitive.
FREE · NO COMMITMENT · 48HR TURNAROUND