Built for Construction & Home Services Brands That Have Outgrown Their Last Paid Marketing Agency.
We help construction and home services businesses in Manchester stop wasting budget on unqualified clicks and start filling pipelines with proven paid strategies.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Manchester construction & home services is a different game.
We’ve run Paid Marketing here. We know what it takes.
Manchester construction firms losing £2,800 monthly on untargeted ads
Manchester's construction and home services sector relies heavily on word-of-mouth, leaving a digital vacuum competitors are filling fast. With 75,000 SMBs competing for attention and average monthly spend at £2,800, most businesses are either underspending or throwing money at generic tactics. The local market shows rising demand for skilled trades, but your leads aren't competing on Google Local Pack or social—they're competing on reviews and visibility. Paid marketing in this space isn't about brand awareness; it's about capturing high-intent searchers ready to book.
The 3 places Manchester construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Competitors in Spinningfields and Northern Quarter were dominating Google Local Pack with 4.8+ star ratings. The client had 3.2 stars, limited online presence, and ads attracting DIY shoppers instead of homeowners ready to hire.
Launched systematic review generation tied to job completion; increased rating to 4.7 stars in 8 weeks
— Mark T.
Director, Bathroom Refurbishment Firm
Read the full case study →BEFORE → AFTER
Monthly Qualified Leads · BEFORE
28 leads @ £78 CPL
Monthly Qualified Leads · AFTER
62 leads @ £35 CPL
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 12 weeks, you'll have a predictable paid marketing engine that generates 20–35% more qualified leads at 30–45% lower cost per lead. Your budget works harder because every pound is tracked, tested, and optimized—not guessed at.
Audit Your Current Spend
We analyze where your £2,800 monthly budget is actually going—Google Ads, Facebook, local directories—and identify leaks. We review your competitor's Local Pack presence, review counts, and ad messaging to see exactly what you're up against in Manchester.
Build Your Review Engine
We set up a systematic review generation process tied to your job completion cycle. This isn't one-off asks—it's automated, tracked, and tied to your Google Local Services eligibility. Better reviews = higher ad rank, lower cost per lead.
Optimize Paid Channels
We restructure your Google Search, Local Services, and Facebook campaigns with audience segmentation, service-specific ad groups, and landing pages designed for trades. Every ad speaks directly to your Manchester audience—homeowners, commercial property managers, facilities teams.
Test and Refine
We run controlled tests on ad copy, targeting, bid strategies, and landing page elements. This is where cost per lead drops. We measure every variable: time of day, device, service type, competitor keyword overlap.
Scale What Works
Once we've identified winning combinations, we scale budget to the highest-performing channels and audience segments. You'll see cost per lead drop while lead volume climbs. We maintain this momentum with continuous monitoring and monthly strategy reviews.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Manchester construction & home services brand
The median construction & home services client after 6 months
A no-fluff guide showing you exactly how local construction and home services firms are cutting cost per lead in half and filling pipelines predictably—even in a competitive market.
Median result across 12 construction & home services Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should I be spending on paid marketing as a Manchester construction or home services business?
The average is £2,800 monthly. But 'average' means mediocre results. To compete for high-intent local leads, most trades need £3,500–£5,500 monthly—split across Google Local Services Ads (40%), Google Search (35%), and Facebook/Instagram (25%). If you're spending less than £3,000 and wondering why lead quality is weak, that's likely why. Budget alone won't fix bad targeting, but good targeting without budget won't scale.
What's the difference between Google Local Services Ads and regular Google Search ads for my service area?
Local Services Ads (the 'Google Guaranteed' badges) appear at the very top of search results for service keywords like 'plumber near Manchester' or 'bathroom fitter Spinningfields.' You pay per qualified lead, not per click. Search ads appear below and you pay per click. For construction and trades, Local Services Ads convert 2–3x better but require a strong Google profile and reviews. We typically run both—LSA for high-intent, Search ads for awareness and geographic expansion.
How long until I see results from paid marketing?
Week 1–2: setup and optimization. Week 3–4: first leads (usually 20–30% lower quality as algorithms learn). Week 5–8: sweet spot emerges; cost per lead drops and lead quality climbs. Week 9–12: scaling phase—volume increases, CPL stabilizes. Don't cut campaigns before week 8. Most businesses that say 'paid doesn't work' pulled the plug at week 4.
My competitors seem to get way more leads than me. How?
Three reasons: (1) Better review ratings—they've automated review generation; you haven't. (2) Clearer landing pages—their ads point to service-specific pages with local social proof; yours point to your homepage. (3) Consistent budget—they spend £4,000+ every month; you fluctuate between £1,500 and £3,500. Consistency compounds. We address all three.
What if my service area is small—just Manchester? Will I waste budget on clicks outside my area?
No. We use geographic targeting, service-area radius settings, and location-specific keywords to ensure every pound stays local. For Google Local Services Ads, you set your service radius (e.g., 5 miles from your office in Northern Quarter). Search ads use location bid adjustments. Facebook lets us target postcodes. You'll rarely see waste beyond 3–5% (normal platform variance).
FREE · NO COMMITMENT · 48HR TURNAROUND