Built for Construction & Home Services Brands That Have Outgrown Their Last SEO Agency.
Your competitors are winning the Local Pack. We show you how to rank above them and fill your pipeline with qualified leads.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Manchester construction & home services is a different game.
We’ve run SEO here. We know what it takes.
75,000 Construction firms in Manchester. 60% invisible on Google.
Manchester's construction and home services sector relies heavily on word-of-mouth and referrals—but Google Local Pack results now dominate first-contact discovery. Firms with optimized Google profiles and review systems capture 40% more lead inquiries than those without. Most local businesses spend £2,800/month on digital marketing but allocate less than 20% to SEO, leaving significant ranking opportunity unclaimed. The Northern Quarter and Spinningfields districts show the highest commercial density; rank there and you own your geographic market.
The 3 places Manchester construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Competitor firms ranked above them in Google Local Pack despite equal experience. No systematic way to collect reviews. Website was 5+ years old with no service pages. Phone led with cold, low-intent calls; no repeatable customer pipeline.
Claimed and fully optimized Google Business Profile with 12 relevant service categories and location-specific keywords.
— Michael T.
Owner, M&T Heating Services
Read the full case study →BEFORE → AFTER
Monthly Qualified Leads · BEFORE
5 leads/month (mostly cold)
Monthly Qualified Leads · AFTER
14 leads/month (70% high-intent)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, you'll rank in the top 3 Local Pack results for your primary service keywords across Manchester. You'll generate 2–3 qualified leads per week from organic search and Google Local, with zero dependence on ads or referral luck.
Local SEO Audit
We audit your current visibility across Google Local Pack, citations, reviews, and competitor rankings in Manchester. We identify exactly which service keywords your competitors rank for—and where you're losing ground. You'll see the gap between your current position and top performers in your postcode.
Google Profile Optimization
We claim, verify, and fully optimize your Google Business Profile with correct business info, service categories, high-quality images, and keyword-rich descriptions. This alone lifts 30–40% of Manchester construction firms into the Local Pack within 6 weeks.
Review Generation System
We design and implement a simple, repeatable system to collect reviews from satisfied customers. You'll send triggered requests at the right moment in the customer journey. More reviews = higher trust, higher Local Pack rank, and more organic click-through.
On-Page SEO & Content
We create and optimize service pages that rank for high-intent keywords (e.g., 'emergency boiler repair Manchester', 'bathroom renovation Spinningfields'). Each page is built to rank in organic search and convert visitors into leads.
Ongoing Optimization & Growth
We monitor rankings, review velocity, organic traffic, and lead conversion monthly. We adjust tactics based on data: refresh stale content, build citations, earn backlinks, and double down on what works. You get predictable, compounding visibility growth.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Manchester construction & home services brand
The median construction & home services client after 6 months
A step-by-step checklist to audit your current Google visibility, identify ranking gaps vs. competitors, and implement quick wins that lift you into the Local Pack within 8 weeks.
Median result across 12 construction & home services SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The weekly Loom is something no one else offered. I finally understand what's happening with our SEO — and I can explain it to my board. That matters more than I expected.”
Priya K.
CMO · Fashion Retail, $11M revenue
“I've run three agencies through their paces. This is the first one that attributes everything back to revenue. Rankings are vanity. Pipeline is the point.”
David L.
Founder · B2B Services, $8M revenue
“They found a technical issue in week one that had been suppressing our rankings for over a year. Two previous agencies missed it completely. That was the moment I knew.”
Mark R.
Director of Growth · E-commerce Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before I see results?
Google Business Profile optimization can lift you into the Local Pack within 4–8 weeks, especially if you're currently unranked or rank outside the top 10. Organic service pages typically rank in 2–4 months. Most clients see their first 3–5 qualified organic leads by month 2–3. Full pipeline impact (15+ leads/month) takes 5–6 months. This is slower than ads but compounds over time and costs far less.
Do you guarantee top 3 rankings?
We don't guarantee rankings—no honest agency can, because Google controls the algorithm. What we guarantee: a clear strategy, monthly reporting, and consistent execution. Our clients rank top 3 for primary keywords 85% of the time within 6 months. If a strategy isn't working, we pivot. You see the data every month.
What if I already have a website?
We'll audit it. Most construction websites are 5+ years old, lack service pages, and have poor mobile experience. We identify what's working, what's broken, and what's missing. Often we can improve your existing site rather than rebuild—and that's what we'll recommend if it makes sense. The goal is ranking and leads, not a fancy design.
How much does SEO cost compared to ads?
Our retainer range is £1,500–£4,500/month depending on scope (Google optimization only vs. full SEO + content). Average construction firm spends £2,800/month on digital marketing. Shift that to SEO, and you'll see 2–3x more leads at 50% lower cost per lead. Plus, SEO is cumulative—it gets cheaper over time. Ads reset every month.
Will I own the rankings or are they yours?
You own everything. Your Google Business Profile, your website, your reviews, your rankings. We manage the strategy, but all assets stay with you. If you leave, your rankings stay (we don't take them with us). That's why ongoing optimization matters—rankings require attention, not just setup.
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