Built for Construction & Home Services Brands That Have Outgrown Their Last Web Design Agency.
Most lose leads to competitors with better digital presence. We build websites that turn local searches into booked jobs.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Web Design doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Web Design” phase. They know it works. They want it done properly.
Manchester construction & home services is a different game.
We’ve run Web Design here. We know what it takes.
75,000 Manchester construction firms compete on Google. Your website shouldn't.
Manchester's construction and home services sector relies heavily on word-of-mouth—but the digital pipeline is wide open. Most competitors don't have a consistent Google Local Pack presence, and review generation is almost non-existent. This creates a rare opportunity: a well-designed, conversion-focused website can immediately separate you from 80% of your local competition. The market is hungry for trustworthy, professional online presence—and willing to book jobs based on it.
The 3 places Manchester construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Had zero online presence beyond a basic Facebook page. Losing jobs to younger competitors with professional websites. No system for collecting reviews. Lead volume had flatlined at 3–4 per month, forcing constant cold-calling and networking to stay busy.
Built a conversion-focused website with before/after project galleries, emergency service highlight, and trust signals (Gas Safe, FGAS certification, 200+ Google reviews)
— Paul M.
Managing Director
Read the full case study →BEFORE → AFTER
Monthly booked jobs from digital channels · BEFORE
2–3 (mostly direct calls from old customers)
Monthly booked jobs from digital channels · AFTER
16–19 (mix of website, Google Local Pack, review site referrals)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Web Design has ever made sense to them.
From audit to measurable growth, step by step
After 8–12 weeks, your website becomes your most consistent lead source. You'll see 12–25 qualified inquiries per month (vs. 2–4 currently), a 3–4x improvement in conversion rate, and a dominant Google Local Pack presence in your service area. Most importantly, you'll regain control of your sales pipeline—no longer dependent on word-of-mouth or chasing referrals.
Discovery & Competitive Audit
We interview you about your ideal client, current lead sources, and biggest pain points. Simultaneously, we audit the top 5 competitors in your service area (plumbing, electrical, general contracting, etc.) to identify what's working and where you have a clear advantage. We map the local search landscape specific to Manchester postcodes and your service categories.
Strategy & Conversion Blueprint
Based on discovery, we build a conversion blueprint tailored to your business model. We identify which pages will drive the most qualified leads (service pages, case studies, about, contact), and map out the psychological journey a homeowner or facilities manager takes from 'I need a plumber' to 'I'm calling this company.' We define success metrics: lead volume, average lead quality, and conversion rate targets.
Design & Brand Implementation
Our designers build a modern, mobile-first website that speaks directly to Manchester homeowners and business owners. Every page is built for conversion: trust-focused homepage, service pages with clear ROI, gallery of completed jobs, client testimonials prominently featured, and one-click contact options. We integrate Google Business Profile schema, review aggregation setup, and local SEO foundations.
Launch & Review System Setup
Your website goes live. We configure Google Business Profile optimization, set up automated review request sequences (so clients naturally leave 5-star reviews post-job), install analytics tracking, and create a simple monthly monitoring dashboard. We also brief your team on how to respond to reviews and maintain the site's trustworthiness.
Optimisation & Lead Acceleration
Month 2 onwards, we monitor lead quality and conversion rates. We run A/B tests on CTAs, refine service page messaging based on actual search behaviour, and optimise for local keywords your competitors are missing. We also build your review velocity—getting more verified client testimonials every month to strengthen your Local Pack ranking and buyer confidence.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Manchester construction & home services brand
The median construction & home services client after 6 months
A practical, no-nonsense checklist of 14 essential website elements that convert Manchester homeowners and facilities managers into clients. Covers trust signals, mobile optimisation, local SEO, review strategy, and more. Use it to audit your current site or brief a designer.
Median result across 12 construction & home services Web Design case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Page load went from 4.8 seconds to under 1.2. The SEO impact was visible within weeks. Speed isn't just a UX issue — it's a revenue issue. They understood that.”
Mike A.
CTO · E-commerce, $6M revenue
“We had a 68% mobile drop-off rate. After the redesign, 31%. If your agency can't tell you your mobile conversion rate, get a new one.”
Jade L.
CMO · Retail, $8M revenue
“They briefed us on conversion psychology before touching a single wireframe. That changed how we thought about what a website is actually for.”
Oscar B.
Founder · Professional Services
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before I see leads from the new website?
Most clients see their first qualified leads within 2–3 weeks post-launch. Meaningful volume (12+ monthly) typically appears within 8–12 weeks as Google Local Pack ranking improves and review velocity picks up. Fastest results come from strong organic positioning + review accumulation, which we automate from day one.
What's included in your web design service?
We provide everything: strategy, design, development, copywriting, Google Business Profile optimisation, review system setup, analytics, and ongoing optimisation for the first 3 months. You're not buying a website—you're buying a lead-generation system. We include training for your team on review management and basic maintenance.
Do you handle SEO separately, or is it included?
Local SEO foundations are included: schema markup, technical optimisation, Google Business Profile setup, and on-page optimisation. We don't do ongoing link-building or paid search within the web design package, but we can recommend next steps. Most clients see strong organic ranking without additional SEO spend due to review velocity and content quality.
What if my competitor has a better website? Can you beat them?
Yes. We audit your top 5 competitors and deliberately position you ahead of them—usually on trust signals (reviews, case studies, certifications) and conversion clarity rather than just design flash. In 90% of cases, a trust-focused website beats a prettier but generic competitor site. We'll show you the audit before we start.
How much does a web design project cost?
Depends on scope, but typical construction/home services websites range £4,500–£9,000 including design, development, and 3 months of post-launch optimisation. That usually equates to £15–£25 per lead generated in month 1–3, dropping to £8–£12 per lead by month 6 as organic ranking improves. We offer package pricing and payment plans.
FREE · NO COMMITMENT · 48HR TURNAROUND
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