Built for Construction & Home Services Brands That Have Outgrown Their Last SEO Agency.
Your competitors are winning the Google Local Pack while you rely on referrals. We fix that—fast.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Birmingham construction & home services is a different game.
We’ve run SEO here. We know what it takes.
68,000 Birmingham builders aren't ranking. You will.
Birmingham's construction and home services market is fragmented: most businesses still depend almost entirely on word-of-mouth, leaving a massive gap in Google visibility. Meanwhile, your competitors—even smaller ones—are capturing local search demand worth thousands in new leads every month. The digital maturity gap is real. Businesses winning here aren't doing anything fancy; they're just doing the fundamentals consistently. SEO in this sector isn't a luxury—it's the difference between steady growth and watching market share slip to someone who figured it out first.
The 3 places Birmingham construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Strong reputation in the area, but getting 85% of work through word-of-mouth. Competitors were visible in Local Pack searches for 'roof repair near me' and 'emergency roofer Birmingham'—they were getting calls this client wasn't. No Google Business Profile optimisation, 12 reviews total, no review system.
Rebuilt GBP with service-specific keyword strategy: 'emergency roof repair', 'gutter cleaning Birmingham', 'roof inspection Digbeth'
— Mark T.
Director
Read the full case study →BEFORE → AFTER
Monthly Qualified Leads from Search · BEFORE
0–2 (referral-only pipeline)
Monthly Qualified Leads from Search · AFTER
6–9 per month (consistent, repeatable)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, you'll rank in the Google Local Pack for 15–25 high-intent keywords in your service area. Within 12 months, organic search will be generating 40–60% of your new leads—a true second pipeline that doesn't dry up when referrals slow. Your review count grows 5–8 per month, your Local Pack visibility is consistent, and your competition knows you're the one showing up.
Audit & Competitive Map
We pull your full SEO baseline: current rankings, traffic, Google Business Profile health, citations, and reviews. Then we map your top 5 local competitors—seeing exactly what keywords they're ranking for, how their profiles are structured, and where the gaps are. This isn't guesswork; it's data.
Google Business Profile Optimisation
Your Google profile is your storefront. We rebuild it: keyword-rich service descriptions, optimised photos, complete business info, category alignment, and messaging that matches how local customers actually search. This alone shifts Local Pack visibility in 4–8 weeks.
Local Citation & Schema Build
We get your business listed consistently (and correctly) across 40+ local directories—the 'phone book' Google uses to validate your authority. Schema markup on your website signals what you do and where. Both together create a trust foundation Google rewards with higher rankings.
Review Generation System & Content
We set up a repeatable process to get reviews from happy customers (post-job follow-ups, SMS campaigns, simple incentives). Alongside that, we create service pages and blog content optimised for the keywords your customers are actually searching: 'emergency plumber Birmingham', 'roof repair Digbeth', etc.
Ongoing Ranking & Performance Tracking
SEO compounds over time. We monitor your rankings weekly, review velocity monthly, traffic and lead metrics quarterly. If rankings dip, we adjust. If an opportunity opens (new service, seasonal demand), we move fast. You get a dashboard and monthly calls to track progress.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Birmingham construction & home services brand
The median construction & home services client after 6 months
A custom 30-page report showing your current SEO health, how you stack against local competitors, which searches you're losing, and exactly what to fix first.
Median result across 12 construction & home services SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The weekly Loom is something no one else offered. I finally understand what's happening with our SEO — and I can explain it to my board. That matters more than I expected.”
Priya K.
CMO · Fashion Retail, $11M revenue
“I've run three agencies through their paces. This is the first one that attributes everything back to revenue. Rankings are vanity. Pipeline is the point.”
David L.
Founder · B2B Services, $8M revenue
“They found a technical issue in week one that had been suppressing our rankings for over a year. Two previous agencies missed it completely. That was the moment I knew.”
Mark R.
Director of Growth · E-commerce Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before I see results?
Google Business Profile optimisation shows results in 2–4 weeks (Local Pack visibility lifts). Organic rankings take 8–12 weeks of consistent work. Most of our clients see measurable lead increase by month 4, and significant pipeline contribution by month 6. SEO isn't fast, but it's durable—and unlike ads, it doesn't stop working when you stop paying.
What if I'm already spending on Google Ads?
Good—you've proven there's demand. SEO complements ads by capturing the same audience at lower cost. Most of our clients reduce ad spend 40–60% once organic and Local Pack traffic mature, because the cost per lead drops dramatically. You'll still run ads, but as a supplementary channel, not your lifeline.
Why doesn't my current Google Business Profile work?
Most profiles are half-filled: missing descriptions, wrong categories, no service hierarchy, inconsistent info, low review counts, and no keyword strategy. Google's algorithm rewards profiles that are specific, consistent, and trusted (reviews). We rebuild yours to hit all three. It's not complicated, but it requires system and data discipline.
What's your retainer range?
Most Birmingham construction and home services clients work with us on retainers between £1,500–£4,200/month, depending on scope (GBP management, citation upkeep, review system, content creation, ongoing optimisation). We'll quote after the initial audit. Retainers scale with your growth—so does the return.
Do I need a website?
Yes. Google Business Profile is critical, but your website converts traffic into leads. It doesn't need to be flashy—clear service descriptions, testimonials, a contact form, and fast load time will do. If you need a website rebuild, we can advise; if you have one, we'll optimise it for SEO and conversions.
FREE · NO COMMITMENT · 48HR TURNAROUND
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