Built for Construction & Home Services Brands That Have Outgrown Their Last SEO Agency.
While you pay per shared lead, the construction companies filling their project calendars 6 months out are the ones who built organic search authority first — and now receive exclusive inbound enquiries.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
London construction & home services is a different game.
We’ve run SEO here. We know what it takes.
London contractors on Checkatrade share every lead with 8 competitors
London's £32 billion construction and renovation market generates over 2.8 million local service searches per month. Yet 76% of London contractors have no organic search presence beyond their company name. The contractors winning high-value projects — full house renovations, loft conversions, basement excavations, commercial fit-outs — are those with local search authority that generates exclusive, inbound enquiries from qualified homeowners and developers in their target postcodes.
The 3 places London construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Spending £3,200/month on aggregator platforms generating shared enquiries that converted at 11% — with constant price competition from contractors willing to underbid
Built 8 project case study pages for signature loft conversions and renovations in the contractor's core postcodes — each with planning permission details, structural challenges, and client testimonials
— Danny O.
Owner, North London General Contracting
Read the full case study →BEFORE → AFTER
Monthly exclusive organic project enquiries · BEFORE
0
Monthly exclusive organic project enquiries · AFTER
24
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 9–12 months, you receive 15–28 exclusive inbound enquiries per month from organic search — the project types and London postcodes you chose, not whatever the aggregator decided to send that week.
Portfolio Audit & Keyword Research
We audit your existing project portfolio, identify your highest-value project types, and map the exact searches your ideal clients run when planning those projects. For London construction, this typically uncovers 150–300 rankable keywords your competitors aren't targeting.
GBP & Local Foundation
We fully optimise your Google Business Profile — correct trade categories, all services listed, project photos by type and area, and a review generation system for completed projects. Construction GBPs in London are often entirely unoptimised — significant fast wins available.
Project Case Studies & Portfolio Pages
We create detailed project case study pages for your best London work — area, scope, planning considerations, materials, timeline, and results. These pages rank for specific project and postcode searches high-value clients use when researching contractors.
London Authority Build
We build search authority for your target London postcodes — local citation building, content covering London-specific construction topics (Party Wall Act, planning permission in conservation areas, listed building consent, building regulations), and trade association listings.
Lead Quality Tracking & Scale
Monthly reporting on project enquiries from organic, average project value, and conversion rate comparison between organic and aggregator leads. We scale what attracts the highest-value projects.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a London construction & home services brand
The median construction & home services client after 6 months
See how your construction company's online visibility compares to the top-ranking London contractors in your trade — and get a clear roadmap for generating exclusive project enquiries from search.
Median result across 12 construction & home services SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The weekly Loom is something no one else offered. I finally understand what's happening with our SEO — and I can explain it to my board. That matters more than I expected.”
Priya K.
CMO · Fashion Retail, $11M revenue
“I've run three agencies through their paces. This is the first one that attributes everything back to revenue. Rankings are vanity. Pipeline is the point.”
David L.
Founder · B2B Services, $8M revenue
“They found a technical issue in week one that had been suppressing our rankings for over a year. Two previous agencies missed it completely. That was the moment I knew.”
Mark R.
Director of Growth · E-commerce Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How do I compete with larger London construction companies in local search?
Hyperlocal specificity is the independent contractor's advantage in London. A large company cannot create postcode-specific portfolio pages for every street in a borough. You can own the search results for 'loft conversion Islington' or 'kitchen extension N1' because those searches reward demonstrated local expertise — which you have.
Should I stop using Checkatrade while building SEO?
No — maintain your existing lead sources while organic builds. The 6–9 month ramp period means you need current leads throughout. The typical pattern: organic leads start at 4–6 months, volume matches platform leads at 9–12 months, then clients reduce or eliminate platform spend as organic pipeline exceeds capacity.
How important are Google reviews for construction contractor SEO in London?
Critical — particularly for local pack rankings. London homeowners planning a major renovation read reviews obsessively. Contractors in the local pack top 3 average 74 reviews with 4.7+ ratings. We build a post-project review generation process that systematically converts satisfied clients into Google reviews.
What makes a good construction project case study for London SEO?
London-specific details: the exact postcode or neighbourhood, the planning permission context (conservation area, listed building, permitted development), Party Wall Act considerations if applicable, scope and materials, timeline, and visual proof (before/after photos). The strongest case studies read like a problem-solving narrative — not just a finished project gallery.
How do I rank for high-value London postcodes I want to work in but haven't yet?
Start with planning and construction guides specific to that area's housing stock and council planning policies. Islington conservation area guides, Kensington basement planning guides, Hackney permitted development content — this ranks for postcode + renovation searches and establishes your expertise in that market before you've completed projects there.
FREE · NO COMMITMENT · 48HR TURNAROUND