Built for Construction & Home Services Brands That Have Outgrown Their Last Paid Marketing Agency.
Edinburgh's construction and home services leaders use targeted paid campaigns to capture high-intent customers before competitors do.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Edinburgh construction & home services is a different game.
We’ve run Paid Marketing here. We know what it takes.
Stop wasting £2,600 monthly on unmeasured digital spend.
Edinburgh's construction and home services market remains heavily reliant on word-of-mouth referrals, leaving a significant digital opportunity gap. With ~38,000 SMBs competing for attention and average monthly digital spend at £2,600, most businesses lack a structured paid marketing strategy—meaning your competitors' Google Local Pack dominance goes unchallenged. The finance and tech sectors thriving in the New Town financial district have proven that disciplined paid acquisition outperforms reputation alone. Your market is shifting: homeowners and property managers now search before they call, and whoever owns that search moment owns the lead.
The 3 places Edinburgh construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
The business owner was turning away work in summer but had 4–6 weeks of dry spell in winter. No digital presence meant no lead visibility. Competitors with Google Local Services Ads were capturing the jobs he couldn't predict.
Launched Google Local Services Ads campaign targeting "emergency plumber Edinburgh" and "electrician New Town" with transparent pricing and rapid response messaging.
— Robert M.
Director, Electrical & Plumbing Services
Read the full case study →BEFORE → AFTER
Monthly Booked Jobs · BEFORE
8–9 (unpredictable, word-of-mouth only)
Monthly Booked Jobs · AFTER
19–21 (12 from paid, 7–9 from referral + organic)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you'll have a predictable digital lead pipeline generating 8–15 qualified jobs per month at a consistent cost per lead. Your Google Business Profile will have 30+ new reviews, trust-based conversions will improve 40–60%, and you'll understand exactly which channels and campaigns drive your best jobs.
Audit & Market Positioning
We analyse your current digital footprint, review competitor paid strategies in Edinburgh's construction sector, and map the high-intent search keywords homeowners and property managers use when they need your services. You'll learn where your gaps are and how your competitors are winning.
Campaign Strategy & Setup
We build a bespoke paid marketing plan—Google Local Services Ads, Search campaigns, and Meta lead ads—tailored to your service area (Old Town, New Town, Leith, suburbs) and seasonal demand. Every pound is allocated against a clear ROI target and lead acquisition cost.
Execution & Launch
We build and launch campaigns across Google and Meta platforms, set up conversion tracking (phone calls, form submissions, job bookings), and establish baseline performance. Your first qualified leads begin arriving within 7–10 days of launch.
Optimisation & Review Generation
Weekly optimisation cycles: we refine ad copy, pause underperforming keywords, scale winning audiences, and adjust bids based on real lead data. Simultaneously, we implement a post-job review request system to turn new customers into social proof that boosts future conversions.
Scale & Handover
Once we've proven repeatable lead acquisition and cost targets, we scale budget into winning channels and transition you to sustainable in-house or hybrid management. You own the process; we remain your strategic advisor.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Edinburgh construction & home services brand
The median construction & home services client after 6 months
A no-fluff, data-backed guide to capturing high-intent leads before your competitors do. Includes Local Services Ads setup checklist, keyword strategy template, and review generation system.
Median result across 12 construction & home services Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should I spend on paid marketing if I'm just starting out?
Most Edinburgh construction and home services firms see meaningful results at £1,200–£2,500 per month. We recommend starting at your current spend (average is £2,600) and focusing on optimisation for 12 weeks before scaling. If you're under £800/month, results will be slower but still measurable.
How long before I see qualified leads?
Google Local Services Ads and Search campaigns typically generate first inquiries within 7–10 days of launch. Lead quality improves week 3–4 as we refine targeting. Meaningful monthly results (8+ quality leads) appear by week 6–8.
What if I already run Google Ads but they're not working?
Most construction businesses we audit are bidding on broad keywords, not tracking conversions properly, or targeting the wrong service areas. We audit your campaigns at no charge and show you the exact waste—usually 30–50% of budget is unoptimised. Many firms see 2–3x improvement within 30 days of handover.
How do you generate Google reviews? Isn't that against policy?
We never buy reviews or violate Google's policy. Instead, we build a systematic post-job review request workflow (SMS + email) that asks satisfied customers to share their experience. Most construction clients have excellent work quality—they just lack the process to ask for reviews. Our clients average 15–25 reviews per month using this method.
What's included in your retainer?
Campaign strategy, daily bid management, weekly optimisation, A/B testing, lead tracking setup, monthly reporting, quarterly strategy reviews, and unlimited optimisation to hit agreed lead cost targets. You're not paying for hours—you're paying for results.
FREE · NO COMMITMENT · 48HR TURNAROUND