Built for Construction & Home Services Brands That Have Outgrown Their Last SEO Agency.
Your competitors are capturing local search traffic. We show you exactly how to reclaim it—without wasting budget on outdated tactics.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Edinburgh construction & home services is a different game.
We’ve run SEO here. We know what it takes.
Edinburgh construction businesses losing £15k monthly to invisible Google rankings
Edinburgh's 38,000 SMBs are split between finance-heavy Old Town and tech-forward New Town, but construction and home services lag in digital presence. Most rely entirely on word-of-mouth and referrals, leaving zero digital pipeline. Competitors with optimised Google Local profiles are winning 60% more qualified leads. For your sector, SEO isn't optional—it's the fastest path to sustainable growth.
The 3 places Edinburgh construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Ranked on page 3–4 for 'plumber Edinburgh' and 'emergency plumbing'; competitors with younger businesses dominated the Local Pack. Monthly lead pipeline was volatile, tied to seasonal work and referral timing.
Rebuilt Google Business Profile with high-quality service photos, emergency callout messaging, and local citations across 35 directories.
— Stuart M.
Owner, Edinburgh Plumbing Solutions
Read the full case study →BEFORE → AFTER
Monthly Organic Leads · BEFORE
8–12 (word-of-mouth only)
Monthly Organic Leads · AFTER
34 (searchable, repeatable, scalable)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, you'll own the Local Pack for your core services, generate 25–40 qualified leads per month from organic search, and enjoy the compound authority of 80+ verified reviews. Your phone rings with the right customers at the right time, and word-of-mouth is no longer your only engine.
SEO Audit & Competitive Intelligence
We map your current ranking position across all service keywords (plumbing, electrical, roofing, etc.) and compare your Google Business Profile directly to the top 10 Edinburgh competitors. You'll see exactly where you stand, what's costing you visibility, and what low-hanging wins exist.
Google Business & Local Citations
We optimise your Google Business Profile with complete service categories, local keywords, and compelling imagery. We then build accurate citations across 30+ directories (Yell, Trustmark, local Edinburgh business listings) to tell Google you're a credible, local authority.
On-Page & Technical SEO
We restructure your website to speak Google's language: service pages are rewritten with local intent keywords, technical issues are fixed, site speed is optimized, and schema markup tells search engines exactly what you do. Each page becomes a ranking machine, not just a brochure.
Review Generation & Trust Building
We design a zero-friction review request system that goes live after every completed job. Customers receive a simple text or email, not a sales pitch. You'll generate 8–12 new reviews per month without manual effort, building the social proof Google and new customers need to trust you.
Ongoing Optimisation & Growth
We monitor rankings weekly, adjust keywords based on search trends, refresh content seasonally, and build authority through targeted local link-building. You're not set-and-forget; you're continuously climbing as your competitors stabilise.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Edinburgh construction & home services brand
The median construction & home services client after 6 months
Get a personalised report showing your current ranking position, what's costing you visibility, and the three fastest wins to capture local search traffic. No fluff, no sales pitch—just data and actionable next steps.
Median result across 12 construction & home services SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The weekly Loom is something no one else offered. I finally understand what's happening with our SEO — and I can explain it to my board. That matters more than I expected.”
Priya K.
CMO · Fashion Retail, $11M revenue
“I've run three agencies through their paces. This is the first one that attributes everything back to revenue. Rankings are vanity. Pipeline is the point.”
David L.
Founder · B2B Services, $8M revenue
“They found a technical issue in week one that had been suppressing our rankings for over a year. Two previous agencies missed it completely. That was the moment I knew.”
Mark R.
Director of Growth · E-commerce Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long until I see results from SEO?
Google Business Profile optimisation and local citations show impact within 2–4 weeks (Local Pack visibility). Full ranking results for competitive keywords typically arrive in 12–16 weeks. We prioritise quick wins first (emergency services, local long-tail keywords) so you see qualified leads arriving while we build authority for broader terms.
What's the cost, and is it worth it compared to Google Ads?
SEO retainers for construction & home services in Edinburgh typically range £1,500–£4,000/month. Ads cost £2,600/month on average (per industry data) and stop the moment you pause spending. SEO builds cumulative authority—you own your rankings, not rent them. After 6 months, your cost-per-lead drops 60–70% below paid ads, and leads keep coming.
Do you guarantee rank 1?
No reputable agency guarantees specific rankings. We guarantee effort, transparency, and measurable progress. We commit to top-3 positions for your core keywords within 5–6 months and show you exactly what we're doing and why. If progress stalls, we pivot strategy and explain why. Guarantees are smoke; results are what matter.
Will SEO work for my specific services (plumbing, roofing, electrical, etc.)?
Yes. In fact, trades and home services are ideal for SEO. Customers actively search for you by location and problem type ('burst pipe Edinburgh,' 'roofer New Town'). Unlike B2B or enterprise sales, your buyer cycle is short and intent is high. We've seen success across plumbing, electrical, heating, roofing, carpentry, plastering, and landscaping.
What if I already have a website? Do I need a rebuild?
Rarely. Most existing sites just need restructuring: service pages rewritten, technical issues fixed, and local keywords optimised. We audit first and tell you exactly what needs doing. Full rebuilds happen maybe 10% of the time. We work with what you have and amplify it.
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