Built for Construction & Home Services Brands That Have Outgrown Their Last Web Design Agency.
Most still rely on word-of-mouth. Those with conversion-focused websites win 3x more leads.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Web Design doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Web Design” phase. They know it works. They want it done properly.
Edinburgh construction & home services is a different game.
We’ve run Web Design here. We know what it takes.
38,000 Edinburgh contractors compete for clients online daily
Edinburgh's construction and home services sector is fragmented—38,000+ SMBs across the metro area, yet fewer than 40% have websites built for actual client acquisition. Your competitors in Old Town and the New Town financial district are investing heavily in Google Local Pack visibility and review generation. The businesses winning right now aren't the cheapest; they're the ones whose websites build trust immediately and guide visitors toward a clear next step. Word-of-mouth still matters, but it no longer converts enough on its own.
The 3 places Edinburgh construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Owner was working 60+ hours weekly, mostly qualifying leads and managing inquiries. Website was 5 years old, rarely updated, and had no clear process for converting site visitors. Google Local Pack showed competitors with more reviews and clearer service descriptions. Lead flow was unpredictable and entirely dependent on past clients referring their friends.
Rebuilt website around the client's typical project journey—from initial concern ("I want a kitchen renovation but don't know who to trust") through decision (case studies, timeline, pricing, testimonial videos)
— Stuart M.
Director, Edinburgh Renovations Ltd
Read the full case study →BEFORE → AFTER
Monthly qualified leads from website · BEFORE
~2 leads/month (unreliable)
Monthly qualified leads from website · AFTER
8–10 leads/month (predictable)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Web Design has ever made sense to them.
From audit to measurable growth, step by step
Within 12 weeks, your website becomes your second-best salesperson—consistently converting visitors into qualified leads and phone calls. Within 6 months, you've built enough social proof and local authority that inbound inquiries exceed your capacity, allowing you to raise prices and choose your ideal clients.
Audit & Discovery
We analyse your current website, Google Local profile, and competitor landscape across Edinburgh. We identify exactly where visitors drop off and why they're choosing your competitors instead. This includes a review of your past client conversion journey and the objections keeping prospects from calling.
Strategy & Messaging
We develop your positioning, core messaging, and trust-building framework specific to your services and Edinburgh market. We identify the exact pain points your ideal clients face (e.g., finding a trustworthy, reliable contractor fast) and craft messaging that speaks directly to them. This includes a content roadmap and review generation strategy.
Design & Build
We design and build a mobile-first website optimised for conversion. Every page is structured to move visitors from awareness to trust to action. We integrate trust signals (testimonials, case studies, certifications), clear CTAs, and lead capture mechanisms. We also optimise for Google Local Pack and SEO fundamentals so you appear first when Edinburgh clients search for your services.
Launch & Optimisation
We launch your site and immediately begin monitoring visitor behaviour. We track conversion rates, identify bottlenecks, and make rapid improvements. We set up review generation workflows so trust signals build automatically over time. You'll receive a weekly performance report and recommendations for the first month.
Growth & Scaling
Once the foundation is strong, we explore content marketing, local advertising, and reputation strategies to accelerate lead flow. We work with you on monthly optimisation cycles, testing new landing pages, refining messaging, and expanding your digital footprint across Edinburgh's local ecosystem.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Edinburgh construction & home services brand
The median construction & home services client after 6 months
A 1-page, non-technical checklist of the 12 elements your website must have to convert visitors into paying clients. Includes scoring rubric so you can see exactly where your current site is weak.
Median result across 12 construction & home services Web Design case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Page load went from 4.8 seconds to under 1.2. The SEO impact was visible within weeks. Speed isn't just a UX issue — it's a revenue issue. They understood that.”
Mike A.
CTO · E-commerce, $6M revenue
“We had a 68% mobile drop-off rate. After the redesign, 31%. If your agency can't tell you your mobile conversion rate, get a new one.”
Jade L.
CMO · Retail, $8M revenue
“They briefed us on conversion psychology before touching a single wireframe. That changed how we thought about what a website is actually for.”
Oscar B.
Founder · Professional Services
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long until we see results?
Your site goes live in 8–10 weeks. You'll typically see your first qualified website lead within 2–4 weeks of launch, though this depends on your local search volume and competition level. Review generation and local SEO take longer (3–6 months) to compound into significant ranking improvements, but we measure progress weekly so you're never in the dark.
Will this work for my specific service (plumbing, electrical, renovation, etc.)?
Yes. We've built conversion-focused websites for every major construction and home services category in Edinburgh—plumbing, heating, electrical, kitchens, bathrooms, roofing, landscaping, general contracting, and more. The strategy changes based on your service, but the principle remains the same: build trust, clarify value, remove friction for inquiry.
What if I already have a website?
We'll audit it for free. Most existing contractor websites have fixable problems: weak calls-to-action, missing trust signals, poor mobile experience, or unclear messaging. Sometimes a rebuild is necessary; sometimes targeted optimisation achieves 70% of the benefit at 30% of the cost. We'll be honest about which path makes sense for you.
How much does this cost?
Website design and build ranges from £4,200–£12,500 depending on complexity, number of service pages, and custom features. Most clients invest additional monthly fees (£400–£1,500/month) on content, review generation, and local SEO to accelerate results. We structure everything transparently and only recommend services that genuinely move your business forward.
Do you do ongoing maintenance or just the initial build?
We do both. The initial build is a fixed project (8–10 weeks). After launch, most clients sign on for ongoing optimisation: monthly reporting, conversion testing, review management, and content updates. This ensures your site stays competitive as your business evolves and your competitors improve their own online presence.
FREE · NO COMMITMENT · 48HR TURNAROUND