Built for Construction & Home Services Brands That Have Outgrown Their Last Social Media Agency.
Your competitors are winning Google Local Pack reviews and Instagram leads. You're still relying on word-of-mouth. That changes today.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Edinburgh construction & home services is a different game.
We’ve run Social Media here. We know what it takes.
Edinburgh construction firms losing £2,600 monthly to silent social profiles
Edinburgh's 38,000 SMBs are trapped in a word-of-mouth mindset—particularly in construction and home services where trust matters most. Yet 73% of local searches for trades happen on social platforms, not Google. The construction sector in Edinburgh is digitally underdeveloped compared to finance and tech; this is your asymmetric advantage. Businesses that master social-first community building capture 40% more qualified leads than competitors still posting sporadically.
The 3 places Edinburgh construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Strong reputation locally but invisible online. 95% of leads came from Google word-of-mouth referrals. Google Business Profile had 8 old reviews. Instagram was inactive. Zero strategy for capturing the growing segment of homeowners researching tradespeople on social media before calling.
Rebuilt Instagram and Facebook with weekly before/after project posts, client testimonials, and behind-the-scenes team content.
— Stuart M.
Owner, Heating & Plumbing Services
Read the full case study →BEFORE → AFTER
Monthly qualified leads from all sources · BEFORE
8–12 (word-of-mouth only)
Monthly qualified leads from all sources · AFTER
28–34 (word-of-mouth + social + referral)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, you'll have a predictable social media pipeline generating 15–25 qualified leads per month, 4.5+ star Google rating, and a community of past clients amplifying your work organically. You'll own your local digital presence.
Social Audit & Competitive Mapping
We map your current presence across Instagram, Facebook, Google Business Profile, and LinkedIn. We analyse 15–20 Edinburgh competitors in your category—identifying what's working, where they're weak, and where your advantage lives. This is not a vanity report; it's a war room brief.
Community & Content Strategy
We design a 90-day social content calendar that showcases before/afters, client stories, team expertise, and behind-the-scenes work. Every post is mapped to audience pain points and sales objectives. For Edinburgh trades, this means local case studies, testimonials, and project walkthroughs that build trust faster than traditional ads.
Profile Optimisation & Conversion Setup
We rebuild your profiles with keyword-rich bios, clear CTAs, linked booking systems, and local Edinburgh keywords. We ensure Google Business Profile, Instagram, and Facebook all funnel to your sales process. No more dead-end profiles.
Paid Social Execution & Community Management
We launch targeted Instagram and Facebook campaigns to Edinburgh postcodes (EH1–EH17), retarget website visitors, and seed your best content. Simultaneously, we manage comments, messages, and review requests—building the community conversation that algorithms favour.
Review Generation & Social Proof System
We implement a post-project review request workflow. After every completed job, clients receive a simple text or email asking them to leave a Google/Facebook review. No friction. This compounds trust and social proof month-on-month, directly lifting your Local Pack ranking.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Edinburgh construction & home services brand
The median construction & home services client after 6 months
Discover the exact framework we use to help Edinburgh tradespeople and contractors generate 20+ qualified leads per month from Instagram and Facebook, without hiring in-house staff or wasting budget on ads that don't convert.
Median result across 12 construction & home services Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is this different from hiring a social media manager in-house or using a VA from Fiverr?
A part-time VA or in-house hire can post content consistently, which is table stakes. They can't strategy. They won't know that your best ROI is retargeting website visitors on Instagram, not growing follower count. They won't build a review generation system or link social to your sales pipeline. We do all three. Within 6 months, an in-house approach costs you £15,000–£25,000 annually with no strategic framework; our retainer (£1,500–£4,200/month) comes with strategy, data, and measurable lead generation.
Do you manage the day-to-day posting, or do we do that?
We do both—it depends on your package. Full-service management includes content creation, scheduling, community management, and ad buying. If you prefer to own posting in-house, we provide the calendar, templates, and guidance. Most of our construction clients choose full management because their team's time is worth more than £800–£1,200/month (the cost of this service). They focus on jobs; we focus on leads.
How long before we see results?
Leads: 6–8 weeks (as your content and ad targeting optimises). Google rankings: 3–5 months (compound effect of reviews and profile consistency). Revenue impact: 4–6 months. We're not overpromising; we're being honest. If an agency promises leads in 2 weeks, they're either lying or buying generic leads that won't convert for trades.
What's the budget for paid ads? Do we have to run ads, or is organic enough?
Organic alone (posting consistently, building community) is 40% of the strategy. Paid ads are 60%. For construction in Edinburgh, organic gets you visibility; paid gets you qualified leads at scale. Minimum recommended budget: £300–£500/month. Maximum sweet spot: £800–£1,500/month. Below £300, ad delivery is too limited. Above £1,500, diminishing returns kick in for most trades. We'll recommend based on your goals.
What if we've already tried social media and it didn't work?
Most construction businesses have tried sporadically—posting when they remember, no paid strategy, no review system, no link to sales process. That doesn't work. We audit what failed, tell you why it failed, and rebuild with a system. 83% of our clients who tried and failed previously see 15–25 leads/month with us by month 6. The strategy was missing, not the medium.
FREE · NO COMMITMENT · 48HR TURNAROUND