Built for Construction & Home Services Brands That Have Outgrown Their Last Paid Marketing Agency.
42,000 SMBs in Glasgow metro. Only a fraction own their digital pipeline. You can be different.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Glasgow construction & home services is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your competitors are winning Google. Don't lose another job.
Glasgow's construction and home services market runs on referrals and word-of-mouth—but digital decision-making is accelerating. Homeowners and commercial buyers are researching online before they pick up the phone. Your competitors who master paid advertising are capturing leads you never see. The window to dominate your local market is open now, but it closes fast.
The 3 places Glasgow construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
The business generated 90% of work through referrals from property managers and facilities teams. Growth was capped at 8% annually. They'd tried Facebook ads without success and had no systematic way to generate leads for commercial clients.
Launched Google Local Services Ads targeting commercial electrical maintenance and emergency repair keywords across Glasgow metro.
— David M.
Managing Director
Read the full case study →BEFORE → AFTER
Monthly Job Intake · BEFORE
18–22 jobs/month (mostly residential referrals)
Monthly Job Intake · AFTER
38–45 jobs/month (25% commercial, 75% residential mix)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you own a predictable digital lead pipeline that generates 12–28 qualified inquiries per month (depending on your service and local market). Your ad spend is measured against actual job outcomes, not just clicks. You're no longer guessing—you're scaling.
Audit & Intelligence
We analyze your current digital footprint, competitor ad spend, local search behavior, and your job intake patterns. We identify where qualified leads are searching and what your competitors are saying. This builds the foundation for a strategy that works for construction and home services in Glasgow.
Strategy & Channel Mix
We design a paid media strategy specific to your services (plumbing, electrical, roofing, renovations, etc.) and your target customer. We select channels—Google Ads, Local Services Ads, Facebook/Instagram, or a combination—based on where your buyers are and what converts best for your margin.
Campaign Setup & Launch
We build and launch campaigns with conversion-focused copy, landing pages, and audience targeting tuned to Glasgow's construction market. Every ad is designed to attract qualified leads—not just clicks. We set up tracking so you see where every inquiry comes from.
Optimize & Scale
We monitor performance daily, pause underperforming ads, scale winners, and refine targeting based on real data. We test messaging, audiences, and bid strategies to lower your cost per lead and increase job volume. This is where the efficiency gains happen.
Measure & Improve
We connect ad performance to actual job outcomes. Which campaigns convert to jobs? What's your real return on ad spend? We use this data to double down on what works and adjust what doesn't. You see the full picture—not just vanity metrics.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Glasgow construction & home services brand
The median construction & home services client after 6 months
A data-backed checklist showing you exactly which paid channels work for your specific service type and how to avoid the 5 most common ad spend mistakes that waste money in Glasgow's market.
Median result across 12 construction & home services Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results from paid ads?
First qualified leads typically appear within 2–3 weeks of launch. Meaningful volume (8–12 leads) by week 4–6. Full optimization (lower cost per lead, higher conversion rate) takes 90 days. Construction and home services have longer consideration cycles than other industries, so patience in the first 60 days pays dividends.
What if we've tried Google Ads before and it didn't work?
Most businesses run ads without proper setup: wrong keywords, no landing page optimization, no conversion tracking, no audience refinement. We audit what you did, identify the specific failure point, and rebuild with a strategy tied to your actual business model. Many clients who 'failed' before succeed once the campaign structure is right.
How much should we spend on paid ads per month?
Glasgow SMBs in construction typically see strong ROI between £1,500–£3,500 per month depending on service type and target market. We recommend starting at £1,800–£2,400, tracking performance for 90 days, then scaling winners. We'll show you the data to justify any increase.
Do you manage our ads or teach us to do it ourselves?
We fully manage your campaigns. We handle strategy, setup, daily optimization, and reporting. You focus on running your business and converting leads into jobs. Some clients want to understand the process—we're transparent and can train your team if you choose to take it over later.
What if our business is seasonal (summer renovations, winter heating repairs)?
Seasonal is normal in construction and home services. We build flexibility into budgets and campaigns. During high season, we scale spend and aggressive targeting. During low season, we maintain presence at lower cost and focus on brand awareness. Your ads adapt to your actual demand pattern.
FREE · NO COMMITMENT · 48HR TURNAROUND