Built for Construction & Home Services Brands That Have Outgrown Their Last SEO Agency.
Your competitors are winning Google Local Pack. Your phone isn't ringing. We fix that with data-driven SEO built for construction trades.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Glasgow construction & home services is a different game.
We’ve run SEO here. We know what it takes.
42,000 Glasgow builders. Only 14% rank on page one.
Glasgow's construction and home services sector is heavily reliant on word-of-mouth referrals—a strength, but a vulnerability. Digital-savvy competitors are capturing the 60% of local customers who search Google before picking up the phone. Most trades in Merchant City and the West End lack a coherent SEO strategy, leaving their Google Business profiles weak and their Local Pack visibility low. The window to dominate your niche on search is open—but closing fast as agencies wake up to this opportunity.
The 3 places Glasgow construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
They had no Google Business profile presence, were ranked on page 4–5 for 'emergency plumber Glasgow', and losing calls to better-optimised competitors. They relied entirely on word-of-mouth and repeat customers. New customer acquisition was stalling.
Rebuilt and fully optimised their Google Business profile with service photos, service area mapping, and embedded review requests in their job follow-up workflow.
— Stuart M.
Managing Director, Emergency Heating & Plumbing Ltd
Read the full case study →BEFORE → AFTER
Monthly enquiries from search · BEFORE
8–12
Monthly enquiries from search · AFTER
52–68
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, you'll rank in the Google Local Pack for 8–15 high-intent keywords in your service area. You'll see consistent enquiries from search, your review score will improve, and you'll own your local market. Most clients see a 3–5x ROI within 12 months.
SEO Audit & Analysis
We audit your website, Google Business profile, local citations, and competitor rankings across Glasgow. We identify which keywords your competitors rank for—and which high-intent searches you're missing. This audit is specific to construction trades: we look at service keywords, geographic modifiers, and review patterns.
Google Business Optimisation
We rebuild your Google Business profile from the ground up: complete service descriptions, high-quality photos of your work, service area mapping, opening hours, and embedded review requests. For construction trades in Glasgow, this is often the fastest ROI—you can rank in Local Pack within 30 days.
On-Page & Technical SEO
We optimise your website for the keywords your local customers are searching: 'emergency plumber Glasgow', 'kitchen refurbishment West End', 'commercial electrician Glasgow' etc. We fix technical issues, improve page speed, and structure your content for Google's search intent.
Review Generation & Reputation Build
We implement a systematic process to collect reviews from past clients—via SMS, email, and in-person prompts. We monitor your profiles (Google, Trustpilot, industry-specific platforms) and respond to reviews professionally. For trades, a strong review base is trust currency.
Monitor, Report & Optimise
We track rankings, traffic, leads, and conversion rates monthly. We adjust keyword targeting, refresh content, and scale what works. SEO is iterative—we're not 'done' after launch; we're refining and growing your visibility quarter on quarter.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Glasgow construction & home services brand
The median construction & home services client after 6 months
A simple, actionable 27-point checklist showing exactly what top-ranking trades in Glasgow have optimised on their websites, Google Business profiles, and review strategies. You'll see the gaps in your current setup and the quick wins you can implement in the next 48 hours.
Median result across 12 construction & home services SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The weekly Loom is something no one else offered. I finally understand what's happening with our SEO — and I can explain it to my board. That matters more than I expected.”
Priya K.
CMO · Fashion Retail, $11M revenue
“I've run three agencies through their paces. This is the first one that attributes everything back to revenue. Rankings are vanity. Pipeline is the point.”
David L.
Founder · B2B Services, $8M revenue
“They found a technical issue in week one that had been suppressing our rankings for over a year. Two previous agencies missed it completely. That was the moment I knew.”
Mark R.
Director of Growth · E-commerce Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before I see results from SEO?
Google Business optimisation (Local Pack visibility) can show results in 30–45 days. Organic website rankings (page 1) typically take 4–6 months for competitive keywords. This depends on your starting point—if you're currently unranked, you'll see faster traction. We prioritise high-intent keywords that drive immediate revenue, not vanity rankings.
What's the difference between Local SEO and regular SEO?
Local SEO focuses on Google Business, Local Pack rankings, reviews, and citations—it's critical for trades and home services because customers search '[your trade] near me'. Regular SEO optimises your website for broader organic rankings. For construction trades in Glasgow, Local SEO is your priority (it converts faster), but we combine both to dominate search.
Do you guarantee page 1 rankings?
No legitimate SEO agency can guarantee specific rankings—Google's algorithm is too complex and changes regularly. What we guarantee is a systematic process: optimised content, technical SEO, review velocity, and ongoing optimisation. If you follow our strategy, top rankings follow. We measure success by leads and revenue, not rankings alone.
How much does this cost?
Our SEO programs start at £1,200/month for a 6-month initial engagement (Local Pack focus + on-page SEO), scaling to £3,200/month for full-service (that includes ongoing content, link building, and lead tracking). Most Glasgow trades see ROI by month 3–4, so the cost is offset by new jobs. We offer month-to-month renewal after the initial 6-month program.
Will SEO work for my specific trade (plumber, electrician, HVAC, etc.)?
Yes. We specialise in construction and home services across all trades. Plumbing, electrical, HVAC, carpentry, roofing, general contracting—we've optimised strategies for each. Your service keywords and Local Pack competition may vary, but the framework is proven across all trades.
FREE · NO COMMITMENT · 48HR TURNAROUND