Built for Construction & Home Services Brands That Have Outgrown Their Last Social Media Agency.
Strategic social media transforms word-of-mouth into a scalable sales engine. We've helped Glasgow construction firms generate 3x more qualified leads.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Glasgow construction & home services is a different game.
We’ve run Social Media here. We know what it takes.
42,000 Glasgow builders competing for leads—most still rely on word-of-mouth
Glasgow's construction and home services sector thrives on reputation, but reputation alone no longer fills pipelines. Your competitors are winning Local Pack positions and generating reviews at scale—while you're still waiting for phone calls. The market has shifted: customers research online before they call. Social media isn't optional; it's how you prove you're the trusted, professional choice. The businesses winning in Glasgow right now aren't the loudest—they're the most visible, most reviewed, and most consistent online.
The 3 places Glasgow construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
90% of leads came from word-of-mouth and local directory listings. No social media presence; competitors appeared first in Google Local searches. Customer acquisition cost was rising, and the owner was spending 10+ hours weekly on sales calls that didn't convert.
Built before/after photography system for every job; customer testimonials collected within 48 hours of completion and posted weekly
— Craig M.
Owner, West End Heating & Plumbing
Read the full case study →BEFORE → AFTER
Monthly Qualified Leads · BEFORE
8–12 leads (mostly word-of-mouth)
Monthly Qualified Leads · AFTER
32–38 leads (68% from social, 32% word-of-mouth)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, you'll have a predictable social media lead generation system that works 24/7. Your reviews will climb, your local visibility will dominate, and you'll stop waiting for phone calls—instead, you'll be qualifying inbound leads from customers who've already decided you're trustworthy.
Audit & Strategy Session
We analyse your current social presence, competitor activity, and customer journey. For Glasgow construction firms, this means mapping how your ideal customer (homeowner or facility manager) researches you online and identifying gaps. You'll get a clear picture of where you're winning and where competitors are stealing visibility.
Content & Review System Build
We create a repeatable content calendar focused on showcasing your work, building trust, and generating reviews. This includes photography/video strategy for job sites, customer testimonial collection, and a systematic ask for reviews at the right moment in the customer lifecycle. For construction, this means before/after content, safety insights, and local community involvement.
Social Presence Optimization
Your profiles become credibility machines. We optimize bios, set up Local Business schema, add service area targeting, and create pinned posts that convert. Google and Facebook algorithms reward complete, active profiles—this step closes the gap between your competitors' profiles and yours.
Paid Social & Lead Campaign Launch
We launch targeted campaigns to homeowners and facility managers in your Glasgow service areas. Every ad is designed to capture high-intent leads (people ready to hire) and funnel them toward booking a consultation or free quote. We test creative, audience, and messaging weekly to find your lowest cost-per-lead.
Community Building & Optimization
Once paid campaigns are running, we focus on organic community—responding to comments, engaging with local Glasgow pages, and building relationships. This isn't vanity; it's trust. We also refine targeting, creative, and messaging based on what's generating qualified leads. Continuous improvement is built in.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Glasgow construction & home services brand
The median construction & home services client after 6 months
A practical, no-fluff guide showing exactly how Glasgow construction and home services firms are winning customers on social media—including the content calendar, review system, and ad strategy that delivers results.
Median result across 12 construction & home services Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results from social media marketing?
First wins (likes, followers, engagement) happen within 2–4 weeks. Qualified leads typically start appearing in weeks 4–6, assuming paid ads are running. By month 3, most clients see meaningful pipeline impact; by month 6, social media is a predictable lead source. The timeline depends on your starting point and budget, but we measure everything weekly so you'll see progress early.
We have a Facebook page but rarely post. Should we start from scratch?
No. We'll audit what you have, clean up your profile, and start posting consistently immediately. An existing page with history (even if dormant) is an asset—it already has followers and signal history with Facebook's algorithm. We'll revive it, not rebuild it. Within 4 weeks, people searching for your services will see an active, professional page.
What if we don't have good photos or videos of our work?
That's the first thing we solve. We'll either help you shoot new content systematically (before/afters, job site footage, team introductions) or work with what you have to create engaging graphics and testimonial videos. For trades especially, your best content is future content—the next projects you complete. We build a photography system so every job becomes marketing material.
How much should we budget for social media marketing?
Most Glasgow construction firms we work with invest £1,200–£2,400/month (agency fees + ad spend combined). This typically breaks down as £600–£1,200 in agency management plus £600–£1,200 in paid media. At this level, you'll see 18–25 qualified leads monthly with costs per lead between £65–£120. We'll recommend a budget based on your revenue goals and current lead flow.
What's the difference between Omakaase and hiring an in-house marketer or freelancer?
An in-house hire costs £25,000–£40,000 annually plus overhead; they're great for scale but overkill when starting. A freelancer is cheaper but lacks accountability and strategy depth. We're the middle ground: you get a dedicated account lead, a proven playbook tested on dozens of Glasgow construction firms, full-stack capability (content, ads, reviews, analytics), and you only pay for results. No long-term salary risk, no ramp-up time wasted.
FREE · NO COMMITMENT · 48HR TURNAROUND