Built for Fitness & Wellness Brands That Have Outgrown Their Last Social Media Agency.
58,000 SMBs in Lyon spend €2,600/month on digital. Most fitness studios waste it on vanity metrics instead of class bookings.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Lyon fitness & wellness is a different game.
We’ve run Social Media here. We know what it takes.
Your Lyon studio competes on Instagram alone, not strategy
Lyon's fitness & wellness market is fragmented—boutique studios dominate Presqu'île and Part-Dieu, but most rely entirely on social media for bookings with zero SEO backup. Seasonal churn runs 35–40% annually, yet paid acquisition remains untapped. Studios that integrate social community-building with retargeting ads capture year-round revenue; those that don't plateau after 6 months. Your competitive advantage isn't bigger budgets—it's smarter channel strategy.
The 3 places Lyon fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Studio had 2,800 Instagram followers but averaged 8–12 bookings/month from social. Seasonal churn hit 42% annually. No paid strategy, no audience segmentation. Owner blamed 'algorithm changes,' not strategy.
Segmented 2,800 followers into cold (engaged but never booked), warm (past visitors), active (members), and churned (lapsed 3+ months). Built custom messaging for each.
— Claire M.
Studio Owner
Read the full case study →BEFORE → AFTER
Monthly bookings from social · BEFORE
8–12
Monthly bookings from social · AFTER
34
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
Within 90 days, your social channels shift from engagement theater to booking machines. You'll reduce cost-per-member-acquisition by 40–50%, arrest seasonal churn with warm retargeting, and have predictable monthly bookings tied directly to measurable social ROI.
Audit your social funnel
We map every touchpoint: who follows you, who engages, who books, who churns. We identify which content types actually drive conversions—not vanity metrics. This reveals whether your Instagram is a community engine or a content graveyard.
Design your retention architecture
We segment your audience into 4 groups: cold prospects, warm followers, active members, churned members. Each gets a custom content & messaging strategy. Churned members get re-engagement campaigns; active members get community deepening; cold prospects get education-first content.
Build and launch content machine
We create 12 weeks of native social content (Reels, Stories, carousel posts) calibrated to each segment. Content rotates between education, inspiration, social proof, and limited-time offers—proven to drive bookings in Lyon's fitness market. We handle production or train your team.
Launch precision paid strategy
Instead of broad audience targeting, we run 5–6 micro-campaigns: retarget website visitors (€0.40–€0.80 CPC), engage warm followers with Reels ads (€0.60–€1.20 CPC), and re-activate churned members with special offers. Budget allocation is data-driven, not guesswork.
Measure, optimize, scale
We track booking source, member lifetime value, and cost-per-acquisition weekly. Every campaign is A/B tested. Underperforming creative pauses; winners scale. You see the data dashboard in real time and understand exactly what drives revenue.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Lyon fitness & wellness brand
The median fitness & wellness client after 6 months
A 1-page diagnostic tool used by 40+ studios across Lyon to identify which social channels actually drive bookings—and which are wasting time.
Median result across 12 fitness & wellness Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is this different from just hiring a social media manager?
A social manager creates content; we architect the entire conversion funnel—segmentation, retargeting, seasonal strategy, and churn recovery. We're accountable to bookings, not posts. Most managers post daily but drive zero members. We cut the noise.
How much should I budget for paid social ads?
We typically recommend €400–€1,200/month for a studio with 100–250 active members. The budget scales with your goal (acquisition vs. retention). We show you the expected ROI before you spend a euro. Most studios recover their ad spend in bookings within 6–8 weeks.
What if we're already running ads? Can you take over?
Yes. We audit your current campaigns, kill what's failing, and redirect budget to warm audiences (your website visitors, engaged followers, churned members). Most studios we inherit are spending 60–70% on cold traffic; we flip that to 70% warm, 30% cold. Immediate ROI lift.
Do you also handle Google ranking and SEO?
We don't do full SEO, but we integrate social strategy with local search basics: we ensure your Google Business Profile is optimized, we drive reviews via social, and we build content hubs that support 'nearby yoga' or 'CrossFit near Part-Dieu' queries. Social alone can't rank you; together, they do.
How long before we see results?
First bookings from organic social and retargeting: 3–4 weeks (as campaigns ramp). Meaningful trend (30+ bookings/month): 8–12 weeks. Stable, predictable churn recovery: 16–20 weeks. We won't inflate timelines—we're honest about the work required.
FREE · NO COMMITMENT · 48HR TURNAROUND