Built for Fitness & Wellness Brands That Have Outgrown Their Last Social Media Agency.
Most Paris fitness studios rely on Instagram alone. We build paid + organic strategies that convert followers into paying members.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Paris fitness & wellness is a different game.
We’ve run Social Media here. We know what it takes.
Your social media should fill classes, not just post content.
Paris's fitness sector is booming—but competition is fierce. New studios struggle to rank against established gyms on both social platforms and search. Social media bookings spike seasonally, leaving studios vulnerable to churn when summer ends. Without a paid acquisition strategy backing your organic content, you're leaving 40% of potential revenue on the table.
The 3 places Paris fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Instagram engagement was flat (1.3% avg). Trial bookings came sporadically from word-of-mouth. No paid strategy existed. Summer booking drop hit 25%. Founder spent 8 hours/week on social with no measurable ROI.
Repositioned content from lifestyle posts to high-converting 'transformation' and 'class preview' Reels; tested 12 variations per week.
— Sophie M.
Studio Owner
Read the full case study →BEFORE → AFTER
Monthly trial bookings · BEFORE
6
Monthly trial bookings · AFTER
26
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, your studio has a predictable, scalable social + paid system that fills classes year-round. You measure every euro spent and see exactly how many members come from Instagram, Google, and ads. Seasonal churn disappears because you're acquiring members consistently.
Competitive & Market Audit
We analyse your studio, your top 5 local competitors, and the Paris fitness landscape. We identify which platforms drive your bookings, what content resonates, and where your SEO gaps are. This becomes the foundation for all strategy.
Social + Paid Strategy Design
We build a 12-month roadmap for organic Instagram, TikTok, and Google Local visibility—plus a paid acquisition blueprint for off-season and launch months. Every piece of content links to a specific business goal: trial bookings, membership upgrades, retention.
Content Production & Scheduling
We create high-performing video, carousel, and Reel assets optimised for Paris fitness audiences. Copy is written to move followers to action, not just engage. All content is scheduled and A/B tested across channels.
Paid Media Launch & Optimisation
We build and launch Meta Ads, Google Local Services Ads, and seasonal conversion campaigns. Daily optimisation ensures your budget targets high-intent members, not just browsers. ROI is tracked daily.
Monthly Review & Refinement
Every month, we analyse what worked, what didn't, and what changed in your market. We adjust content themes, ad targeting, and budget allocation based on real data. You're never chasing trends—you're chasing revenue.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Paris fitness & wellness brand
The median fitness & wellness client after 6 months
A data-backed framework showing exactly which social channels, content types, and paid strategies drive consistent bookings for fitness studios in Paris—no matter the season.
Median result across 12 fitness & wellness Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a fitness studio in Paris spend on social media ads monthly?
For a single studio with 40–100 active members, €400–€900/month is typical and sustainable. For multi-location or aggressive growth, €1,500–€3,500/month. We recommend starting with your 'break-even' number (cost-per-trial × trials needed to hit member target) and scaling once you prove ROI. Most Paris studios see positive ROI within 30–45 days.
Do you manage content creation or do I provide it?
We do both. We can produce original video, Reels, and carousel content in-house, or we can coach you and your staff to create content we then optimise. Most studios prefer a hybrid: we shoot 40% of content (2–3 times per month on-site), your team creates the remaining 60% (daily class clips, member testimonials). This keeps costs down and keeps your brand authentic.
How quickly will I see results?
Organic content (Instagram Reels) typically shows engagement and early bookings within 2–4 weeks. Paid ads can drive first bookings within 7–10 days. Member revenue impact (new members staying 3+ months) becomes clear in months 2–3. We measure everything in real-time and adjust weekly, so you'll see data movement fast—but meaningful business impact (churn reduction, revenue stability) takes 4–6 months.
What if I only have a small budget—say €800/month total?
€800/month works, but we recommend splitting it: €500 on paid ads (highest ROI for new bookings) and €300 on organic content production/scheduling. We'll prioritise your highest-converting platform (usually Instagram + Google Local) and run seasonal campaigns rather than consistent spend. Expect slower growth but sustainable acquisition. Many studios start here and scale to €2,000–€3,000/month as revenue grows.
Do you offer contracts or month-to-month pricing?
We require a 3-month minimum (strategy + setup + initial results validation). After month 3, clients can choose month-to-month or lock in a 6–12 month retainer (which includes a 10–15% discount). Our retainer range for fitness studios is €2,100–€4,500/month depending on scope (content, ads, reporting, consulting). We're transparent on pricing—no surprises.
FREE · NO COMMITMENT · 48HR TURNAROUND