Built for Fitness & Wellness Brands That Have Outgrown Their Last Paid Marketing Agency.
The fitness brands winning in Paris paid media aren't spending more on ads — they're targeting smarter, converting abandoned trials into memberships, and building recurring revenue from paid traffic that most studios leave on the table.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Paris fitness & wellness is a different game.
We’ve run Paid Marketing here. We know what it takes.
Paris fitness studios waste €1.7M per year on untargeted Meta Ads and poorly structured Google campaigns
Paris's fitness market generates over €1.2 billion annually across gyms, boutique studios, and digital fitness apps. Yet 71% of Paris fitness studios and trainers running Meta Ads lack proper trial-to-membership conversion tracking, Google Search campaigns are built around generic terms like 'gym near me' instead of neighborhood-specific intent, and TikTok Ads are completely untapped despite 62% of Paris fitness consumers aged 18–35 being daily TikTok users. The studios scaling fastest in Paris aren't outspending competitors; they're converting traffic at 2–3x the rate through precise targeting, retargeting of warm prospects, and membership value tracking.
The 3 places Paris fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Meta Ads were optimized for trial volume, not membership revenue. Google Search campaigns were non-existent. No tracking connected ad spend to actual member signups. Studio thought paid ads were 'too expensive' for fitness.
Implemented full conversion tracking connecting Meta clicks → trial bookings → membership purchases. Discovered 22% of trial takers were never sent the onboarding sequence — fixing that alone improved conversion to 31%.
— Sophie D.
Owner, Saint-Germain Pilates Studio
Read the full case study →BEFORE → AFTER
Cost Per New Member · BEFORE
€12
Cost Per New Member · AFTER
€4.80
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 4–6 months, Paris fitness clients typically reach 32–45% trial-to-member conversion (up from 14–22%), reduce cost per new member by 55–70%, and generate €35k–€85k in monthly recurring member revenue from paid channels. Most clients scale from 15–20 new members/month to 60–120 new members/month on the same budget.
Paid Media Audit & Membership Value Mapping
We audit your current Meta, Google Search, and any other active paid channels — then map the lifetime value of each membership tier (basic, premium, class packages) so we can measure the true return on each paid lead. Most Paris fitness studios optimize for trials instead of membership revenue.
Conversion Tracking Implementation
We implement server-side conversion tracking connecting paid ads to trial bookings AND membership purchases — so you're optimizing toward paying members, not free trial takers. This single change typically improves ROAS 60–80%.
Neighborhood-Specific Campaign Structure & Audience Building
We rebuild Google Search around Paris arrondissements and neighborhoods you serve — targeting searchers in Marais looking for 'pilates studio Marais' instead of generic 'gym Paris'. On Meta, we build audience segments by geography, age, fitness interest, and previous website visitors — then create lookalike audiences from your best members (not just trial takers).
Trial Incentive & Membership Value Messaging
We test messaging that converts: 'Free 7-day trial + €20 off first month' vs 'Unlimited classes, €35/month' vs 'Transform in 90 days or money back'. We run 6–8 creative variations per platform testing offer positioning, community focus, and transformation stories from existing members.
Member Lifetime Value Reporting & Budget Optimization
Monthly reporting on cost per trial, trial-to-member rate, cost per member, and blended member LTV — with clear recommendations on which neighborhoods/audiences/channels are generating the highest-value members. We recommend budget shifts based on true profitability, not just volume.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Paris fitness & wellness brand
The median fitness & wellness client after 6 months
See how your fitness studio or app's paid media performance compares to top-performing Paris fitness brands — with the exact trial-to-member conversion rates, cost per member benchmarks, and neighborhood-targeting strategies we see across our Paris fitness portfolio.
Median result across 12 fitness & wellness Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a Paris fitness studio spend on paid ads to get meaningful results?
A meaningful paid media programme starts at €2,500–€4,000/month ad spend. Below that, you don't generate enough trials for proper testing and optimization. Most Paris fitness studios we work with scale to €6k–€12k/month within 6 months as conversion rate improves and they realize member LTV is 12–20x higher than initial cost per lead.
Should we focus on Meta Ads or Google Search Ads for fitness?
Both serve different purposes. Google Search captures existing demand — people actively searching 'gym near me' or 'pilates classes Paris'. Meta Ads create demand and retargeting — reaching people who showed interest but didn't convert, and lookalike audiences from your best members. Top Paris fitness studios allocate roughly 50% to Meta and 50% to Google Search, adjusting based on trial volume and quality.
What's the difference between optimizing for 'trial signups' vs 'member purchases'?
Huge difference. If you optimize Meta Ads for form submissions (trial bookings), you attract deal-seekers and browsers. If you optimize for actual membership purchases, the algorithm finds serious prospects who convert. We've seen studios cut cost per member by 60%+ just by switching optimization target from trial to membership.
Can you help with neighborhood-specific targeting for multi-location studios?
Yes — this is critical. We create separate campaigns for each arrondissement/neighborhood with location-specific landing pages, audience targeting (people living/working within 2km of the studio), and location-level attribution. This alone typically improves conversion 30–50% because you're not sending prospects to unreachable locations.
How do we fix Meta Ads attribution after losing iOS 14 tracking?
We implement Meta Conversions API (CAPI) with server-side membership purchase events — restoring 70–85% of lost signal. More importantly, we calibrate Meta-reported metrics against your actual CRM membership data so you know the real cost per member even if platform attribution is imperfect.
FREE · NO COMMITMENT · 48HR TURNAROUND