Built for Fitness & Wellness Brands That Have Outgrown Their Last Paid Marketing Agency.
Most Bordeaux fitness studios rely on organic social. Without paid acquisition strategy, seasonal churn cuts revenue. We fix that.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Bordeaux fitness & wellness is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your paid budget leaks while competitors capture Bordeaux members.
Bordeaux's ~32,000 SMBs include 200+ fitness & wellness operators competing for a market dominated by seasonal tourism and corporate wellness trends. Average monthly digital spend sits at €2,400—most untracked across fragmented channels. Studios without SEO foundations and paid acquisition strategy face compounding disadvantage: social-only visibility collapses in low seasons, while established gyms claim first-page rankings and member inquiries. Paid marketing isn't optional; it's survival.
The 3 places Bordeaux fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Studio had 3,200 Instagram followers and consistent class attendance, but failed to convert awareness into new member sign-ups during off-season (June–August). Organic reach dropped 45% in summer months. Owner was spending €500/month 'boosting posts' with zero tracking.
Migrated ad spend from boost posts to structured Google Local Services Ads targeting high-intent searches ('yoga classes Bordeaux', 'fitness trial near me').
— Marie T.
Studio Owner
Read the full case study →BEFORE → AFTER
Monthly New Member Acquisitions · BEFORE
4–6 members (organic only, highly seasonal)
Monthly New Member Acquisitions · AFTER
12–16 members (organic + paid, stable year-round)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll own a predictable paid acquisition funnel. You'll know your true cost per member, which campaigns drive profitability, and how to fill classes in low seasons without relying on viral posts. Most importantly: you'll have data-driven confidence to scale.
Audit & Baseline
We map your current paid spend, organic visibility, and conversion paths. We benchmark your CPL against Bordeaux top performers and identify leaks in your funnel—untracked social spend, weak landing pages, missing conversion pixels.
Strategy & Channel Blueprint
We design a multi-channel roadmap: Google Local Services + Search Ads for high-intent 'class near me' queries, Instagram/Facebook retargeting for warm audiences, and SEO amplification tactics to support paid visibility. Budget allocation is data-driven, not guessed.
Setup & Implementation
We deploy conversion tracking (GA4 + CRM sync), build ad creative and copy (tested messaging for trial vs. membership), and configure campaigns across Google and Meta. Every ad maps to a trackable outcome: trial sign-up or member inquiry.
Launch & Optimise
First 2–3 weeks are learning phase: we monitor CPL, conversion rate, and ROAS daily. Underperforming ad sets pause; winners scale. You'll see weekly performance reports and understand exactly where each euro goes.
Scale & Sustain
Once CPL stabilises and conversion rate hits benchmark (12%+), we scale profitable channels and introduce new audiences (lookalike, interest-based). Ongoing A/B testing ensures cost-per-member stays competitive as market evolves.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Bordeaux fitness & wellness brand
The median fitness & wellness client after 6 months
A free, actionable guide showing exactly how top-performing studios in Bordeaux acquire members profitably—benchmark your CPL, avoid common budget leaks, and design your first 90-day campaign roadmap.
Median result across 12 fitness & wellness Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a Bordeaux fitness studio spend on paid marketing each month?
Most studios in the region spend €800–€2,400/month. If you're launching or in a competitive district (Saint-Pierre, Darwin), €1,200–€1,800/month is standard to see meaningful results within 90 days. We recommend starting with your total monthly customer acquisition goal (e.g., 10 new members at €100 CAC = €1,000/month) and scaling from there. We'll show you the math in your strategy session.
Will Google Ads or Facebook work better for my fitness studio in Bordeaux?
Both. Google Ads capture high-intent searches ('gym near me', 'pilates Bordeaux') and work best for trial conversions. Facebook/Instagram reach colder audiences and build brand awareness. The optimal mix depends on your current member base and class capacity. New studios typically start 60% Google / 40% Social; established studios often run 50/50. We test and adjust based on your conversion data.
How long before I see results from paid marketing?
First leads appear within 48–72 hours of campaign launch. First conversions (trial sign-ups) appear in week 2–3. Meaningful ROAS and cost stabilization take 6–8 weeks. Month 3 is when you see predictable, repeatable results and can confidently scale. We provide weekly performance updates from day one, so you're never guessing.
What's the difference between your approach and just boosting Instagram posts?
Boosting posts is hope. You pay Facebook to show posts to vague audiences with no tracking of conversions. Our approach is: (1) convert tracking setup, (2) audience segmentation by intent level, (3) landing page optimisation, (4) continuous A/B testing. You see exactly which ads convert members and which don't. You scale winners, pause losers. Boosting doesn't tell you any of that.
Can you help if my studio is in a new building or new neighbourhood?
Yes—often more easily than established studios. New locations have lower ad competition and higher searcher intent ('new gym opening Bordeaux'). Your challenge is authority and reviews, not demand. We accelerate your launch with paid acquisition while your organic (SEO + reviews) authority builds. Most new studios we work with reach profitability in 4–6 months instead of 12–18.
FREE · NO COMMITMENT · 48HR TURNAROUND