Built for Fitness & Wellness Brands That Have Outgrown Their Last Paid Marketing Agency.
Social media isn't enough. Paid strategy fills your classes when seasonal churn hits hardest.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Toulouse fitness & wellness is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your fitness studio competes with 38,000 Toulouse businesses.
Toulouse's fitness sector relies heavily on organic social reach—a fragile moat when established gyms dominate search. New studios and niche wellness concepts lack the SEO foundation to compete long-term, making paid acquisition not optional but essential. The city's 38,000 SMBs spend an average of €2,800/month on digital marketing, yet most fitness businesses leave paid channels untapped or undermanaged. Strategic paid placement captures intent-driven searchers and fills class rosters during off-peak seasons when organic traffic collapses.
The 3 places Toulouse fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Strong community following on Instagram (~4,200 followers) but no organic Google visibility. New class launches generated initial buzz but bookings declined after 3–4 weeks. Seasonal churn (summer, August) left 30–40% of class slots unfilled. Founder had attempted Google Ads once, spent €600, saw 12 clicks, no bookings, and abandoned the channel.
Rebuilt Google Search campaigns with long-tail keywords ('Pilates reformer classes Toulouse', 'beginner yoga near Capitole') and location-based targeting by arrondissement.
— Marie L.
Founder & Studio Director
Read the full case study →BEFORE → AFTER
Monthly Trial Bookings (Paid Channel) · BEFORE
0–2 per month
Monthly Trial Bookings (Paid Channel) · AFTER
24–31 per month
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Your fitness studio moves from feast-or-famine organic reach to predictable, paid-driven member acquisition. Class rosters stabilise year-round; you know your true cost per booking and can scale confidently.
Audit & Strategy Blueprint
We analyse your current acquisition mix, keyword gaps, and competitor paid positioning in Toulouse's fitness market. We map your ideal member profile and define which channels (Google Search, Local Services, Meta) align with booking intent. This reveals exactly which segments are underserved and where your budget gains fastest return.
Campaign Architecture & Setup
We structure Google Search campaigns around high-intent keywords ('classes near [district]', '[style] fitness Toulouse'), set up conversion tracking tied to actual bookings, and build Meta ad sets targeting local audiences by class preference and demographics. Each campaign is segmented for clear performance visibility.
Landing Page Optimisation
Your ad traffic lands on pages designed to convert—not your homepage. We build/refine landing pages highlighting class schedules, trial offers, and local social proof. Each page tests different value props (e.g., 'beginner-friendly' vs. 'HIIT intensity') to match ad messaging.
Data-Driven Optimisation Cycle
Weeks 3–12, we monitor daily performance: cost-per-lead, conversion rate, return ad spend (ROAS). We pause underperforming keywords, scale winning audiences, refine ad copy based on click-through trends, and reallocate budget to highest-intent channels. This iterative cycle typically improves lead cost by 30–45% by month two.
Scale & Predictable Growth
Once cost-per-lead stabilises and conversion rates prove, we increase daily budgets to capture seasonal demand (New Year, summer peak). You now have a repeatable system: predictable lead flow, known customer acquisition cost, and the ability to forecast monthly member additions.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Toulouse fitness & wellness brand
The median fitness & wellness client after 6 months
A practical guide showing exactly how Toulouse fitness studios use Google and Meta ads to fill class rosters year-round—without wasting budget on cold audiences.
Median result across 12 fitness & wellness Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should my fitness studio spend on paid ads monthly?
Toulouse fitness studios typically allocate €1,200–€3,500/month depending on member acquisition targets and seasonal demand. New studios often start at €1,200–€1,800 to test channels; established studios scale to €2,500–€3,500 once cost-per-lead stabilises. The right budget is one where your cost per booking stays below 12–15% of average member lifetime value. We help you set this during the strategy phase.
Why Google Ads instead of just Instagram and Facebook?
Meta (Instagram/Facebook) excels at reaching broad audiences and re-engaging existing followers—but Google Search captures people actively typing 'fitness classes near me' or 'yoga Toulouse'. Google is intent-driven; Meta is interest-driven. Best studios use both. Google typically delivers lower cost-per-lead for fitness studios; Meta excels at brand awareness and seasonal campaigns. We run both in parallel.
What if my studio is new and has no SEO visibility yet?
New studios are actually ideal for paid acquisition. You don't have to compete with organic rankings you haven't built yet. Paid ads give you immediate visibility while you invest in SEO (which we also offer). Most new Toulouse studios see their first bookings from paid search within 2–3 weeks of launch, then layer in organic as authority grows.
How do you prevent ad budget waste on unqualified clicks?
We use three safeguards: (1) keyword intent mapping—we bid on 'classes' not generic 'fitness'; (2) audience segmentation—we target by district, age, and behaviour; (3) landing page alignment—every ad variant leads to a specific offer that matches the searcher's query. Conversion tracking shows us which keywords and audiences actually become members. Underperformers get paused or refined, not scaled.
What's included in your retainer vs. what costs extra?
Our €1,200–€2,500/month retainer covers strategy, campaign setup, daily optimisation, bi-weekly reporting, and landing page refreshes. Extra costs: website redesign (one-time), paid ad creatives (photographers/videographers—typically €800–€2,000), or advanced integrations (e.g., studio management software API sync). We're transparent upfront.
FREE · NO COMMITMENT · 48HR TURNAROUND