Built for Fitness & Wellness Brands That Have Outgrown Their Last Paid Marketing Agency.
45,000 SMBs in Marseille spend €2,200/month on digital marketing. Most see nothing. We make every euro work.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Marseille fitness & wellness is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your ad spend should fill classes, not burn cash.
Marseille's fitness & wellness market is uniquely seasonal—summer tourism drives demand, winter churn is brutal. Your competitors rely almost entirely on organic social media and word-of-mouth, leaving paid acquisition completely untapped. New studios launching in Vieux-Port and Euroméditerranée face established gyms with zero paid strategy to defend against. This is your competitive edge: a systematic paid marketing approach that acquires members year-round, smooths seasonal volatility, and gives you predictable unit economics.
The 3 places Marseille fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Growing revenue meant growing membership; organic social and referral had plateaued at 150 members. New competitors were opening nearby. Owner was spending €2,200/month on Facebook ads with no system—seeing 5–8 trial bookings/week but converting only 18% to members.
Rebuilt targeting: created lookalike audiences from best existing members (high-LTV cohort) and tested local search ads ('boutique fitness near Euroméditerranée').
— Marie T.
Studio Owner
Read the full case study →BEFORE → AFTER
Monthly New Member Acquisition · BEFORE
6–8 members/month (referral-driven, inconsistent)
Monthly New Member Acquisition · AFTER
14–16 members/month (paid + referral blend, predictable)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, you'll have a predictable member acquisition machine that runs independent of season or word-of-mouth. Your cost per trial drops 35–50%, your fill rate stabilises, and every euro of ad spend can be traced back to a member.
Audit Your Current Spend
We pull your Facebook, Instagram, and Google Ads data and map what's actually converting. Most studios discover they're paying €25–€45 per trial when benchmarks show €9–€14 is possible. We identify which audiences, placements, and creative are dead weight.
Define Your Conversion Path
We design the journey from ad click to trial booking to member. For a studio in Vieux-Port, this might be: Facebook video ad → landing page with class schedule + 'Book Free Class' button → email nurture → trial confirmation. Clear, measurable, repeatable.
Build & Launch Campaigns
We create audience segments (locals searching fitness, tourists, season-switchers, lapsed members) and design ads for each. Facebook/Instagram ads target lookalikes and interest clusters. Google Search captures high-intent 'fitness near me' queries.
Optimise Weekly
We test creative, messaging, audiences, and bids every 7 days. What works gets scaled; what doesn't gets paused. By week 8, we've usually cut your cost per trial by 30–40%.
Plan for Year-Round Growth
Once we've proven the math, we scale—and plan seasonal adjustments. Summer campaigns focus on tourists and trial offers; winter campaigns emphasize New Year resolutions and retention. Your budget now works all 12 months.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Marseille fitness & wellness brand
The median fitness & wellness client after 6 months
A step-by-step guide to acquiring members year-round—and cutting your cost per trial by 40–50%. Used by 12 studios in Marseille generating €200k+ in extra annual revenue.
Median result across 12 fitness & wellness Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does paid marketing cost to get started?
Most Marseille fitness studios already spend €1,500–€3,000/month on digital marketing. We optimise that existing spend and help you reallocate to channels with proven ROI. Typical retainer with us is €1,200–€2,400/month (strategy + management). Your ad spend is separate and scales with your goals—most studios start with €1,500–€2,500/month in ads and scale to €4,000+ once they see results.
How long before we see results?
You'll see early signals within 2–3 weeks (trial bookings, cost per lead data). Statistically significant results (proving the model works) take 6–8 weeks. We typically guarantee 30–40% improvement in cost per trial within 90 days or we continue optimising at no additional cost.
What if we're already running Facebook ads? Can you make them work better?
Yes. Most studios run ads without testing, targeting, or weekly optimisation. We pull your historical data, identify waste, and rebuild campaigns with clear audience segments and conversion tracking. Average improvement: 35–50% cost reduction within 60 days.
Does this work for new studios or only established ones?
New studios see faster ROI because there's no 'wrong' benchmark—any member acquired is progress. Case study #2 (new CrossFit) grew 63% in 4 months. The key is starting early, before bad habits form. Established studios have to unwind old spending; new studios just optimise from the start.
What about Google Search ads? Are they worth it for fitness studios?
Yes—if done right. Local intent searches ('fitness near me', 'classes Marseille', 'yoga studios') convert 2–3× better than social ads because people are actively looking. We typically allocate 30–40% of budget to Google Search for proven high-intent keywords and the rest to social for awareness + retargeting.
FREE · NO COMMITMENT · 48HR TURNAROUND