Built for Fitness & Wellness Brands That Have Outgrown Their Last Paid Marketing Agency.
Lyon's fitness studios waste €2,600/month on scattered paid spend. Strategic Google Ads and retention campaigns fix that.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Lyon fitness & wellness is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your bookings shouldn't rely on social media alone.
Lyon's 58,000 SMBs include a thriving but underserved fitness & wellness sector. Most studios depend entirely on Instagram and Facebook, leaving them vulnerable to algorithm changes and seasonal booking collapse. Established gyms dominate local search, making new entrants nearly invisible. Studios spending €2,600/month typically see no SEO backup—one platform fails, bookings drop 40%.
The 3 places Lyon fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Zero Google visibility; all bookings came from Instagram. Algorithm changes killed bookings overnight. No retention plan—members drifted to competitors or stopped attending in summer. Marketing spend felt random.
Built Google Local Services Ads + Search campaigns for 'yoga classes Lyon' and 'best yoga studios near me'—capturing intent-rich traffic.
— Marie L.
Studio Owner
Read the full case study →BEFORE → AFTER
Monthly Class Bookings · BEFORE
72 bookings (95% from Instagram)
Monthly Class Bookings · AFTER
184 bookings (55% Google, 30% social, 15% email)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll have predictable class bookings from Google Search, higher trial-to-member conversion, and a retention engine protecting revenue year-round. Your €2,600/month spend now generates 40–60% more bookings—and you know exactly why.
Audit & Strategy
We map your entire paid media ecosystem—current Google Ads, social spend, email lists, member data. We identify leaks (untracked bookings, wasted ad spend) and benchmark you against Part-Dieu competitors. You'll see exactly where €2,600/month goes and why some studios in Lyon spend less and acquire more.
Google Ads & Local Setup
We build Search campaigns targeting 'fitness classes near me' and local intent keywords. We set up Google Local Services Ads for immediate visibility in Part-Dieu and Presqu'île. Every keyword, bid, and landing page is tied to class bookings, not vanity metrics.
Social Trial Acquisition
We launch Instagram and Facebook campaigns offering free class trials, member referral bonuses, or limited-time packages. We segment audiences by class type (yoga, strength, spin) and retarget website visitors. Budget allocation is based on Cost Per Booking, not impressions.
Retention & Upsell
We build email and SMS campaigns to prevent summer churn and re-engage lapsed members. We create seasonal offers (autumn class packages, winter wellness bundles) timed to Lyon's market. Existing members now generate 2–3x revenue without acquisition cost.
Optimise & Scale
Weekly performance reviews: we cut underperforming ad sets, scale winners, and refine targeting. We A/B test class offers, peak booking times, and messaging. By month 3, you'll see clear winners—we shift budget to them and reduce CAC by 25–40%.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Lyon fitness & wellness brand
The median fitness & wellness client after 6 months
Your complete guide to cutting acquisition costs in half and plugging seasonal churn. Built for studios in Part-Dieu, Presqu'île, and beyond.
Median result across 12 fitness & wellness Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results from paid marketing?
You'll see initial traffic within 1–2 weeks of launching Google Ads campaigns. Conversions (class bookings) typically accelerate by week 3–4 as we refine targeting and landing pages. Full optimization and ROI clarity takes 8–12 weeks. Retention campaigns show impact by month 2–3 (fewer churn notices).
What's the minimum budget to make paid marketing work for a fitness studio?
We've seen success at €800–€1,200/month (Google + Social combined). Most Lyon studios spend €2,600/month scattered across multiple platforms. Our job is to consolidate that spend, eliminate waste, and prove ROI on every euro. If your current budget is underperforming, we'll show you why and recommend reallocations—not upsells.
Do you manage Google Ads and social in-house, or white-label?
We manage everything in-house under your brand. You own the accounts (Google Ads, Meta, email platform). We have full access and report weekly. If you ever leave, you keep all campaigns, audience data, and performance history. No lock-in.
How do you handle seasonal booking drops (summer, holidays)?
Seasonal churn is predictable—we plan around it. 6–8 weeks before peak churn periods, we launch retention campaigns (email, SMS, special offers). We also shift paid budget toward 'freeze membership' rather than new acquisition in those months. Some studios 'close' paid campaigns in summer and lean into email; others shift budget to corporate wellness or merchandise. We model scenarios with you.
What if we already have a Google Ads account or in-house digital person?
Common. We audit what's live, identify gaps and inefficiencies, and either take over day-to-day management or work alongside your team. If you have an in-house person, we often train them and serve as strategic partner—not replacement. No ego; just results.
FREE · NO COMMITMENT · 48HR TURNAROUND