Built for Fitness & Wellness Brands That Have Outgrown Their Last Web Design Agency.
58,000 fitness & wellness SMBs in Lyon. Most rely on social. None rank for 'personal training near me'. We fix that.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Web Design doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Web Design” phase. They know it works. They want it done properly.
Lyon fitness & wellness is a different game.
We’ve run Web Design here. We know what it takes.
Your gym's Instagram traffic isn't converting into members
Lyon's fitness & wellness market is fragmented and highly seasonal. Studios depend on Instagram and word-of-mouth, leaving them vulnerable to algorithm changes and summer churn. Most lack SEO presence, meaning new competitors and established gyms dominate local search results. A high-converting website isn't optional—it's the difference between surviving seasonal dips and building predictable year-round membership growth.
The 3 places Lyon fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Instagram engagement was high, but 70% of site visitors bounced without inquiry. New competitors in adjacent studios ranked higher in Google Local. No SEO presence meant zero visibility for high-intent searches like 'boutique fitness Presqu'île'.
Redesigned homepage to highlight class variety and community testimonials; reduced bounce rate by reframing first-time visitor messaging
— Sophie M.
Studio Owner
Read the full case study →BEFORE → AFTER
Monthly New Members · BEFORE
6–8 (Instagram referral + word-of-mouth)
Monthly New Members · AFTER
18–22 (organic + paid blend)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Web Design has ever made sense to them.
From audit to measurable growth, step by step
Within 90 days, your website converts 3–4% of visitors (vs. the industry average of 2.1%), ranks on the first page of Google Local for your top keywords, and provides a predictable pipeline independent of seasonal social media trends. By month 6, paid ads to this new site generate qualified leads at €60–€100 each—enabling year-round member acquisition.
Audit & Competitor Analysis
We analyze your current website, review how top-performing gyms in Lyon rank, and identify the gaps. We also audit your Instagram-to-website conversion funnel to pinpoint where prospects drop off.
Strategy & Messaging Design
We map your unique value proposition—whether that's boutique personal training, flexible class schedules, or community focus—and align it with what Lyon prospects actually search for. This becomes the foundation for site architecture and copy.
High-Converting Website Build
We design and build a mobile-first website optimized for conversion. Each page is structured to move prospects from awareness (class details) through consideration (reviews, pricing) to decision (membership inquiry or booking).
SEO & Local Search Setup
We optimize on-page SEO, set up Google Business Profile, build local citations, and implement schema markup so you rank for 'personal trainer Lyon' and 'gym Part-Dieu'—not just in ads, but organic search.
Launch, Training & Handoff
We launch your site, train your team on CMS updates and analytics, and provide a 30-day optimization window. You'll receive a playbook for maintaining conversions and scaling with paid ads.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Lyon fitness & wellness brand
The median fitness & wellness client after 6 months
7 essential elements that separate studios converting 5%+ of visitors from those stuck at 1–2%. Used by top gyms in Part-Dieu and Presqu'île.
Median result across 12 fitness & wellness Web Design case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We had a 68% mobile drop-off rate. After the redesign, 31%. If your agency can't tell you your mobile conversion rate, get a new one.”
Jade L.
CMO · Retail, $8M revenue
“They briefed us on conversion psychology before touching a single wireframe. That changed how we thought about what a website is actually for.”
Oscar B.
Founder · Professional Services
“Every decision was tied to a metric. Every A/B test was documented. We now have a site that gets better every quarter because the data is actually being used.”
Sarah K.
Director of Operations · Legal Services, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results?
You'll see improved conversion rates on your existing traffic within week 3–4 of launch (redesigned pages live). Ranking improvements typically show in Google Local within 8–12 weeks. Paid ads (if added) drive leads immediately but scale best after 4–6 weeks of optimization.
We already have a website. Do we need a rebuild?
Not always. We audit first. If your site has outdated code, poor mobile experience, or weak conversion flow, a rebuild is faster and cleaner. If it's solid but just needs SEO + conversion tweaks, we optimize in place. The audit (included) tells you exactly what's needed.
Will this work if we don't have a budget for Google Ads?
Yes. A high-converting, SEO-optimized website + Google Business setup will drive organic leads and referrals. Paid ads amplify the effect (and smooth seasonal dips), but organic search alone is viable. Most clients invest in ads after seeing organic traction.
How much does this cost?
Web design + SEO setup typically ranges €4,500–€9,000 (one-time), depending on scope. Monthly SEO + conversion monitoring retainers start at €1,200–€2,200/month. Most Lyon fitness clients see ROI within 3–4 months. We'll provide a custom quote after your audit.
What if our Instagram audience is small?
Instagram size matters less than quality. Even 2,000 high-engagement followers can generate €3,000–€5,000/month in revenue if they convert at 4%+. We focus on converting the traffic you have, then scaling via paid ads and organic search—not just growing followers.
FREE · NO COMMITMENT · 48HR TURNAROUND