Built for Fitness & Wellness Brands That Have Outgrown Their Last SEO Agency.
SEO fills your class schedule when algorithms change. Rank for 'gym near me' and own your local search.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Lyon fitness & wellness is a different game.
We’ve run SEO here. We know what it takes.
58,000 fitness businesses compete in Lyon. Most rely on social media alone.
Lyon's fitness market is fragmented—established gyms dominate social media, but organic search remains underserved. New studios struggle to compete because they're invisible on Google, not because they lack quality classes. The city's business-first culture (Part-Dieu district, biotech/finance hubs) means corporate wellness inquiries go to whoever ranks first. SEO isn't optional; it's your equalizer against bigger budgets.
The 3 places Lyon fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
New studio syndrome: competing against 15+ established gyms, all with years of Google authority. Despite strong Instagram following (8,200 followers), web traffic was 120 visitors/month. Summer bookings dropped 45% vs. spring.
Rebuilt site architecture to target 'crossfit Lyon,' 'yoga Presqu'île,' 'HIIT classes near me'—three distinct class formats worth €3,000+/month in ad spend.
— Sophie M.
Studio Owner, Presqu'île
Read the full case study →BEFORE → AFTER
Monthly Organic Leads · BEFORE
8–12
Monthly Organic Leads · AFTER
34–41
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you rank for 15–25 high-intent keywords. By month 12, organic traffic typically grows 180–280%, and your cost per lead drops 40–60% as paid spend reduces. Most importantly: your class schedule stabilizes year-round, freed from seasonal algorithm swings.
SEO Audit & Competitor Intelligence
We audit your site, Google Business Profile, and local citations. We map the 8–12 fitness competitors ranking in your arrondissement and identify their SEO strategy—backlinks, keywords, content gaps. You'll see exactly why they rank and you don't.
Keyword & Search Intent Research
We identify the 35–50 keywords your prospects search: 'cours fitness Lyon,' 'salle de sport Part-Dieu,' 'abonnement gym pas cher.' We separate high-intent searches (ready to book) from awareness searches (still researching). You'll target only searches that convert.
On-Page Optimization & Technical Foundation
We rebuild your site architecture for Google's fitness algorithm. Titles, meta descriptions, internal links, schema markup (LocalBusiness, OpeningHoursSpecification, AggregateRating). We fix crawl errors and page speed. Your site becomes a ranking machine, not a brochure.
Content & Authority Building
We build 12–16 content assets per quarter: class guides, trainer profiles, fitness tips, local community posts. Each piece targets a keyword cluster and earns backlinks. We pitch local Lyon media, business directories, and fitness publications. Authority builds month over month.
Local SEO & Reputation Management
We claim and optimize all local citations (Google Business, Yelp, Pages Jaunes, fitness directories). We build a review generation system so Google sees you as trusted. We monitor rankings weekly and adjust based on competition.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Lyon fitness & wellness brand
The median fitness & wellness client after 6 months
See exactly where your site ranks vs. competitors. Identify the 3–5 SEO leaks costing you bookings. Get the quick wins you can implement this week.
Median result across 12 fitness & wellness SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“I've run three agencies through their paces. This is the first one that attributes everything back to revenue. Rankings are vanity. Pipeline is the point.”
David L.
Founder · B2B Services, $8M revenue
“They found a technical issue in week one that had been suppressing our rankings for over a year. Two previous agencies missed it completely. That was the moment I knew.”
Mark R.
Director of Growth · E-commerce Brand
“Month-to-month contracts and no lock-in wasn't just a selling point — it forced them to earn our business every month. They always did.”
Emma S.
CEO · Professional Services, $6M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results?
SEO is not instant, but it's not slow either. You'll see ranking improvements for quick-win keywords in weeks 4–6. Traffic and booking momentum builds weeks 12–16. By month 6–9, you'll have 15–25 keywords ranking top 3, and organic leads will account for 20–40% of your monthly bookings. Patience pays. Paid ads are faster but more expensive long-term.
We're already on Instagram and TikTok. Why do we need SEO?
Instagram reaches your followers; Google reaches people actively searching for fitness right now. Instagram is owned media (algorithm controls reach); Google is owned by you (rank once, get traffic for years). Social churn is real—summer booking drops prove it. SEO stabilizes revenue because search intent is always there. Best studios own both.
How much does SEO cost vs. our current €2,600/month digital spend?
Our retainer for fitness studios ranges €1,200–€3,500/month depending on scope (1–3 locations, keywords, content volume). Most of our clients reduce ad spend by €800–€1,600/month as organic grows, so the net investment is lower than it appears. You're trading high-cost clicks for sustainable organic traffic. ROI typically positive by month 4–5.
What if Google changes its algorithm?
Good question. We follow Google's guidance—no shortcuts, no black-hat tactics. Our strategy is built on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), which is core to Google's future. If algorithms shift, we adjust. Your content, backlinks, and authority stay valuable. Paid ads? A single bid-increase can devastate ROI. SEO is far more resilient.
Can you guarantee first place rankings?
No reputable agency guarantees rankings—Google doesn't allow it. What we guarantee is effort, strategy, and transparency. We'll target 15–25 keywords, execute our proven playbook, and show you rankings weekly. Most clients rank top 3 for 8–12 keywords by month 6. Some land #1 faster. It depends on competition and your starting point. We show you the data, not promises.
FREE · NO COMMITMENT · 48HR TURNAROUND