Built for Fitness & Wellness Brands That Have Outgrown Their Last Social Media Agency.
Marseille fitness studios lose 30% of members seasonally. We fix that with paid acquisition and community-driven social strategy.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Marseille fitness & wellness is a different game.
We’ve run Social Media here. We know what it takes.
Your class bookings shouldn't depend on Instagram alone.
Marseille's 45,000 SMBs spend an average of €2,200 monthly on digital marketing, yet 70% of fitness studios rely entirely on organic social reach—leaving them vulnerable to algorithm changes and seasonal churn. Competition from established gyms in Vieux-Port and Euroméditerranée is fierce, but most competitors lack integrated paid social strategies. Social media demand in fitness is rising 18% YoY locally, but without SEO backup and paid acquisition, new studios cannot compete for visibility. The winning studios in Marseille combine content-led community building with strategic paid campaigns to offset seasonal booking volatility.
The 3 places Marseille fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Launched with strong Q1 membership surge (€18K revenue) but saw 40% drop-off by June. No paid acquisition strategy; relied entirely on Instagram organic reach (avg 150 followers/month growth). Competitors (established CrossFit boxes and yoga studios) dominated local search and paid social landscape.
Launched 3-tier paid social campaign (awareness: lifestyle/community clips; consideration: free trial offers; conversion: membership comparison ads) targeting Marseille metro, ages 25–45, fitness-interested audiences.
— Marie L.
Studio Owner & Head Coach
Read the full case study →BEFORE → AFTER
Monthly recurring revenue · BEFORE
€14,200 (low season)
Monthly recurring revenue · AFTER
€19,850 (sustained year-round)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, your studio will have a predictable system to fill classes year-round, reduce seasonal churn by 25–35%, and achieve a cost-per-acquisition that justifies 3–4x budget increases. You'll own a community of engaged local prospects, not just Instagram followers.
Audit & Strategy Blueprint
We analyse your current social presence, competitor landscape (especially local Vieux-Port and Euroméditerranée studios), and seasonal booking patterns. You'll receive a diagnostic report showing where you're losing members and why.
Content System & Community Plan
We design a repeatable content calendar focused on community building: member spotlights, class teasers, fitness tips, and lifestyle content that drives engagement and positions your studio as a trusted local leader.
Paid Social Campaign Setup
We build targeted Facebook & Instagram ad campaigns designed to acquire new members during low-season periods. Campaigns segment by audience (new to fitness, class-type interest, location: Marseille metro) and funnel (awareness → trial class → membership).
Execution & Optimisation Cycle
Your dedicated account manager publishes content, monitors paid campaigns daily, and adjusts targeting/creative based on real-time performance. Weekly syncs ensure alignment with your seasonal goals and member feedback.
Scaling & Long-Term Integration
Once core channels are proven, we scale top-performing campaigns, integrate SEO for local discoverability, and build a feedback loop between social, paid, and in-studio member experience. You'll own the systems.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Marseille fitness & wellness brand
The median fitness & wellness client after 6 months
Discover how 5 local studios filled 200+ classes and reduced seasonal churn by 30% using the exact paid social + content system we use.
Median result across 12 fitness & wellness Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should I actually spend on paid social to see results in Marseille?
For a fitness studio doing €15K–€25K monthly revenue, we recommend €800–€1,500/month allocated to paid social. This covers audience testing, campaign scaling, and seasonal volume. We've seen studios achieve positive ROI (1.5x–2x) within 60–90 days at these budget levels. Start conservative, prove the unit economics, then scale.
We're in a competitive market (Vieux-Port, Euroméditerranée). Can social media really compete with big gyms' ad budgets?
Yes—because most big gyms waste budget on broad, generic messaging. You win by being hyper-local, niche-focused, and authentic. Our Marseille clients often outperform larger competitors on cost-per-acquisition because they target specific communities (yoga moms, desk-worker mobility, HIIT enthusiasts) that big boxes ignore. Higher targeting precision = lower cost, better conversions.
How long until we see new class bookings from social media?
Content starts building community immediately (week 1), but paid campaigns typically show first conversions within 10–14 days. Meaningful volume (20–30 trial bookings/month) arrives by week 4–6. Full momentum and predictable ROI take 12 weeks. We track everything in real-time so you see progress weekly, not just monthly.
What if we already have someone managing social in-house? Do we need an agency?
Most in-house social managers excel at posting consistency but lack paid campaign expertise and strategic funnel thinking. We typically come in as a 'strategic lead' (you post, we build & optimise campaigns) or full-service. Either way, your team gets trained and owns the systems long-term. It's not about replacing people—it's about multiplying impact.
How do you account for seasonal dips (summer slowdown, January spikes)?
We build a year-round campaign calendar that anticipates seasonal patterns. During high-demand months (Jan, Sept), we dial down paid spend and ride organic momentum. During slumps (July–Aug), we increase paid acquisition and run retention campaigns for existing members. You get a predictable revenue floor instead of a 40% cliff in summer.
FREE · NO COMMITMENT · 48HR TURNAROUND