Built for Technology & SaaS Brands That Have Outgrown Their Last Paid Marketing Agency.
We audit your paid campaigns for free. Find out where your budget is leaking—and how to reclaim it this quarter.
8 of our last 10 technology & saas clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Barcelona technology & saas is a different game.
We’ve run Paid Marketing here. We know what it takes.
Barcelona's 98,000 tech founders are overspending on ads that don't convert.
Barcelona's Technology & SaaS scene is growing fast, but most businesses are still scaling paid campaigns using generalist tactics. Average monthly spend sits at €3,200—a significant number when CPCs in SaaS are rising 18% YoY and LinkedIn ads compete for attention across El Poblenou and Gràcia's startup hubs. The real opportunity? Founders who shift from volume-based bidding to intent-based, pipeline-focused paid strategies see 3.2x faster scaling. Most agencies here optimise for impressions, not qualified leads. That gap is where you win.
The 3 places Barcelona technology & saas brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 technology & saas brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
After 18 months of paid scaling, their Google Search CPCs had climbed to €165, and LinkedIn ads were delivering vanity metrics (lots of clicks, few qualified meetings). Their content was strong, but ads weren't positioning value—just fishing for volume. Sales cycles stretched to 8–10 weeks.
Rebuilt LinkedIn audience targeting to focus on job titles + company size + engagement with their SEO content, cutting audience size by 60% but raising intent.
— Maria G.
Co-Founder & Growth Lead
Read the full case study →BEFORE → AFTER
Monthly Qualified Leads · BEFORE
8–12 leads/month at €165 CPL
Monthly Qualified Leads · AFTER
18–22 leads/month at €58 CPL
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 8 weeks, you'll own a predictable paid machine: lower CPCs, qualified leads filling your pipeline, and a repeatable process you can scale or hand off. Most clients see 25–40% cost-per-lead improvement and 3–4 month faster sales cycles.
Audit & Baseline
We pull 90 days of your paid campaign data—Google Ads, LinkedIn, Meta—and trace every pound back to qualified leads and pipeline stage. We'll identify leaks in audience targeting, landing page experience, and conversion tracking that cost you predictability. For Barcelona SaaS, we also benchmark your CPCs and ROAS against local tech market standards.
Strategy & Segmentation
We rebuild your audience strategy from first principles. Instead of broad demographic targeting, we layer intent signals (job titles, content engagement, search behaviour) and align campaigns to your actual sales funnel. For Barcelona tech founders, this means LinkedIn audiences that respond to 'growth stage' messaging, not generic "decision-makers."
Creative & Landing Rebuild
High CPCs often mask weak creative and poor landing page experience. We audit your ad creative for clarity and differentiation, and redesign landing pages to convert—fast. Barcelona SaaS prospects are sophisticated; they skip ads without credibility markers (social proof, ROI numbers, customer logos). We build those in.
Deploy & Optimise
We go live with new segments, creative, and landing pages in a controlled test (usually 40% of budget). We monitor conversion lift, intent signals, and cost per qualified lead daily. Barcelona's tech market moves fast—we move faster, pausing waste and scaling what works within 10 days.
Scale & Handoff
Once we've proven the model (usually a 25–40% cost-per-lead improvement), we scale the winning segments and creative. We document everything in playbooks—how to bid, how to brief creatives, when to pause, how to read the data—so you or your team can run it independently or with us.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Barcelona technology & saas brand
The median technology & saas client after 6 months
Submit 90 days of your paid campaign data (Google Ads, LinkedIn, Meta). We'll run a free diagnostic and send you a breakdown of where your budget is leaking, how your CPCs compare to Barcelona's tech benchmark, and exactly what top performers in your space are doing differently.
Median result across 12 technology & saas Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does an engagement cost, and what's the contract term?
We work on a performance-based retainer: €2,400–€5,600/month depending on spend volume and scope. Most engagements are 6 months minimum because that's how long it takes to test, optimise, and scale a predictable model. If you're spending €3,200/month on ads, a 6-month engagement typically pays for itself in the first 90 days through efficiency gains.
Do you manage the ads, or do you hand us a strategy to execute ourselves?
Both. We manage your campaigns for the first 8 weeks (audit, rebuild, test, scale phase). After that, you choose: we can stay on as a managed partner, or we hand you playbooks and training so you run it in-house. Most Barcelona founders keep us on—the playbook route adds complexity that's hard to justify if you're focused on product.
What if my team is already working with another agency on paid marketing?
Common situation. We typically audit your current setup, benchmark it against what's possible, and show you the delta in a diagnostic. If your current agency is hitting benchmarks, great—we don't poach clients just to poach them. If there's a 25%+ efficiency gap, we pitch a 90-day test where we run a portion of budget to prove the model. No ego—just results.
We're early-stage (pre-product market fit). Should we be doing paid marketing yet?
Rarely. If you haven't validated product-market fit with organic channels (content, referrals, community), paid will just accelerate the wrong direction. We work mostly with founders at €10k–€50k/month revenue who've proven demand and need to scale predictably. If that's not you yet, we'll tell you straight.
Barcelona's startup ecosystem is global—should we be running paid campaigns in English, Catalan, Spanish?
Depends on your ICP. If you're selling to Barcelona's 98,000 SMBs (mostly Spanish-speaking teams), Spanish is often stronger. If you're selling across EU or globally, English + local variants (Catalan/Spanish for Iberia, German for DACH, etc.) make sense. We'll audit your buyer language data and recommend the mix.
FREE · NO COMMITMENT · 48HR TURNAROUND