Built for Technology & SaaS Brands That Have Outgrown Their Last Social Media Agency.
Strategic social media marketing that builds community, qualifies leads, and scales your pipeline without unsustainable ad spend.
8 of our last 10 technology & saas clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Barcelona technology & saas is a different game.
We’ve run Social Media here. We know what it takes.
98,000 Barcelona tech companies are competing for attention. Your content shouldn't disappear.
Barcelona's tech and SaaS sector is dense and fast-moving. Most businesses here rely on paid advertising to generate leads, creating a vicious cycle of rising CPCs and shrinking margins. What separates winners from the rest is community-first content strategy: building trust on LinkedIn, establishing thought leadership on your chosen channels, and converting engaged followers into qualified pipeline. The market demand is there—social media remains the top service need among Barcelona's 98,000 SMBs—but execution is weak. Most agencies treat social as a broadcast channel. You need a partner who understands SaaS sales cycles, Barcelona's competitive density, and how to turn followers into customers.
The 3 places Barcelona technology & saas brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 technology & saas brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
LinkedIn presence was dormant. Sales team spent 40% of time prospecting cold with zero inbound. Cost per qualified lead was €280–€350. CMO wanted to reduce paid ad spend but had no organic strategy. The Barcelona market is crowded; they were invisible.
Repositioned founder as thought leader on 'sales-operations alignment'—a pain point their buyers face but competitors don't address directly
— Maria L.
CMO, Contract Automation SaaS
Read the full case study →BEFORE → AFTER
Monthly Inbound Qualified Leads · BEFORE
0–1 (organic)
Monthly Inbound Qualified Leads · AFTER
12–15 (organic)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, your social media channels become a consistent inbound lead source. You'll see 3–5 qualified conversations per week on LinkedIn, lower-cost paid campaigns with 3–4× better conversion rates, and a clear content engine that scales with your team. Your brand becomes recognizable within Barcelona's tech ecosystem.
Audit & Positioning
We analyze your current social presence across LinkedIn, Instagram, and YouTube. We interview your sales team to understand which objections and pain points appear most in conversations. We map your competitive landscape in Barcelona's tech sector and identify positioning gaps.
Content Strategy & Calendar
We build a 90-day content calendar anchored to your sales cycle and buyer journey. Content themes align with the specific pain points Barcelona's SaaS buyers face: reducing CAC, improving lead quality, accelerating sales cycles. We define the mix: thought leadership, educational, social proof, and conversion-focused content.
Community Building & Engagement
We establish consistent posting cadence (3–5× per week on LinkedIn, 2–3× per week on Instagram) and implement a proactive engagement playbook. This means responding to comments within 4 hours, engaging with relevant Barcelona tech community voices, and initiating conversations with target accounts.
Lead Nurturing & Conversion Setup
We design conversion mechanisms: LinkedIn lead generation forms, email nurture sequences triggered by social engagement, and custom landing pages for your audience segments. We integrate social data with your CRM to track which content sources drive qualified conversations.
Performance Optimization & Scaling
After 60 days, we analyze engagement data, lead conversion rates, and content performance. We identify your top-performing themes and audience segments, then amplify them. We also identify which social content is ready to convert into paid campaigns, now with warm audiences.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Barcelona technology & saas brand
The median technology & saas client after 6 months
Get a custom 15-minute assessment of your LinkedIn, Instagram, and YouTube presence. We identify exactly which content themes resonate with Barcelona's tech buyers, where your competitors are winning, and the 3–5 quick wins you can implement immediately.
Median result across 12 technology & saas Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see qualified leads from social media?
First inbound conversations typically appear in weeks 4–6. Consistent weekly inbound (3–5 conversations per week) is normal by week 12. This assumes you're committed to the strategy and we're aligned on your positioning. Some clients see faster results if they already have strong brand recognition in Barcelona's market.
Do you manage our paid social ads, or just organic?
We build the organic foundation first (positioning, content, community, warm audiences). Once that's strong, we layer in paid campaigns. We can manage paid ads for you, or work alongside your internal team. The key is that paid amplifies what's already working organically—not the other way around.
What's your typical engagement model and cost?
Most tech and SaaS clients work with us on a €2,000–€4,500/month retainer, depending on scope (content production volume, number of channels, level of engagement management). We also offer project-based engagements for strategy and audit work. All models include weekly strategy reviews and monthly reporting.
Can you work with our existing marketing team or in-house tools?
Yes. We integrate with your CRM (Salesforce, HubSpot, Pipedrive), content calendar tools, and email platforms. If your team has strengths we should leverage, we'll design a hybrid model. Our goal is to fill gaps and scale what's working—not replace your team.
How do you measure success? What metrics matter most?
We track: (1) engagement rate and audience growth, (2) inbound conversation volume and lead quality, (3) conversion rate from lead to sales conversation, and (4) revenue influenced by social content. We don't obsess over vanity metrics. Monthly reporting shows pipeline impact and cost per lead.
FREE · NO COMMITMENT · 48HR TURNAROUND