Built for Technology & SaaS Brands That Have Outgrown Their Last Social Media Agency.
Most Madrid SaaS companies spend €2,800/month on social with zero pipeline impact. We change that.
8 of our last 10 technology & saas clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Madrid technology & saas is a different game.
We’ve run Social Media here. We know what it takes.
Your LinkedIn isn't converting. Madrid tech needs different.
Madrid's 128,000 SMBs are drowning in generic content advice. Tech and SaaS founders here face a specific problem: high-touch B2B sales cycles demand qualified community, not vanity metrics. Finance, media, and tech sectors dominate the metro, but LinkedIn conversion rates sit 40% below best practice. The real opportunity is content that moves strangers into your sales funnel—not just followers.
The 3 places Madrid technology & saas brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 technology & saas brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Despite a solid product and strong customer base, they had no inbound pipeline. Sales relied entirely on cold outreach. Their founder had a LinkedIn profile but no strategy; sporadic posts got 5–10 likes and nothing else. They'd tried paid LinkedIn ads twice and burned €8K with minimal results.
Identified that their buyer (CFO/Finance Director) was consuming content about regulatory compliance and cost optimization—not product features. Shifted tone from 'our SaaS is great' to 'here's how to reduce audit friction.'
— Carlos M.
Founder & CEO
Read the full case study →BEFORE → AFTER
Qualified Inbound Leads per Month · BEFORE
0–1 (sporadic, unfocused)
Qualified Inbound Leads per Month · AFTER
5–8 (consistent, pre-qualified)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, your social channels become a predictable lead-generation engine. Your cost per qualified lead drops 40–60%, your sales team receives warm, pre-educated inbound, and your brand becomes the trusted voice in Madrid's tech sector.
Audience & Buyer Audit
We map your ideal customer in Madrid's tech and SaaS landscape: job titles, pain points, buying signals, and where they consume information. We analyze your current social presence, your competitors' strategies, and the conversations happening in your market right now.
Content Strategy & Messaging
We build a 12-month editorial calendar focused on the buyer's journey—from awareness through decision. Every topic is tied to a specific objection, pain point, or decision criteria. We establish your unique angle (what makes your founder's perspective valuable in Madrid's market).
Content Production & Publishing
We create LinkedIn posts, carousel graphics, short-form video scripts, and thought leadership articles—all written for conversion. Every piece links to a CTA (newsletter signup, calendar booking, case study). We publish on a consistent 4–5x/week cadence, maintaining your brand voice.
Community & Engagement Orchestration
Social strategy isn't just broadcasting. We manage your replies, engage with prospects and peers, and build genuine relationships. We identify and nurture warm leads from comments and direct messages, directing them into your sales funnel.
Performance Optimization & Reporting
We track what's working—which topics drive meetings, which CTAs convert best, which channels deliver the lowest cost per qualified lead. We adjust messaging, format, and frequency based on real data. You see monthly dashboards showing pipeline impact, not just vanity metrics.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Madrid technology & saas brand
The median technology & saas client after 6 months
We analyze your current social strategy against Madrid's SaaS benchmarks. You'll get a clear diagnosis: what's working, what's wasting budget, and the #1 opportunity to unlock qualified pipeline.
Median result across 12 technology & saas Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is this different from just hiring a social media manager?
A manager executes tactics. We architect strategy—who your buyer is, what they actually care about, how to convert them. We do both execution and strategy, but the strategy is built on market research and your sales data, not guesswork. Most managers post daily without understanding your buyer's journey; we tie every post to a conversion goal.
We tried LinkedIn ads before and got burned. Why would organic + paid work better?
Because your organic authority wasn't established yet. Ads without credible content behind them have to work twice as hard. Think of it this way: if your founder posts weekly insights on your industry, prospects see you as an expert before your ad even shows up. The ad then feels like a natural next step, not a random interrupt. Lower CPM, higher conversion, better ROI.
How long before we see pipeline impact?
Qualified leads usually start showing up in weeks 6–8. But real pipeline velocity—consistent, monthly inbound—takes 4–6 months to establish. That's how long it takes for consistent content to build authority and for your audience to mature through awareness into consideration. We'll see early wins (engagement, profile views, DM inquiries) immediately; closed deals come after.
What's the time commitment from our team?
Minimal. We ask for 15 min/week from one executive (key insights or story ideas). Your marketing team gets a weekly publishing schedule to review and approve. We handle production, engagement, optimization, and reporting. If you want to be more hands-on, we can do that—but the system is designed so you don't have to.
Does this work for B2B SaaS specifically, or is this more B2C?
B2B SaaS is our bread and butter. Our strategy is built for long sales cycles, multiple stakeholders, and decision-maker research. We're not optimizing for impulse buys—we're optimizing for qualified conversations that turn into closed deals. Every tactic is tuned to SaaS buying behavior.
FREE · NO COMMITMENT · 48HR TURNAROUND