Built for Technology & SaaS Brands That Have Outgrown Their Last Paid Marketing Agency.
The Madrid tech brands hitting 4x+ ROAS aren't spending more — they're targeting decision-makers with intent-specific messaging, optimising for qualified leads instead of clicks, and converting sales cycles that B2B buyers actually follow.
8 of our last 10 technology & saas clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Madrid technology & saas is a different game.
We’ve run Paid Marketing here. We know what it takes.
Madrid technology companies waste €1.7M per year on unoptimised Google Search and LinkedIn campaigns
Madrid's technology sector has grown 42% since 2022, with over 2,400 active tech companies across software, fintech, cybersecurity, and AI. Yet 71% of Madrid technology companies running paid media are mixing B2B and B2C targeting strategies, burning budget on broad Google Search keywords that attract price shoppers instead of enterprise buyers. The tech brands winning in Madrid paid media aren't outspending competitors; they're out-targeting them — using LinkedIn for awareness and qualification, Google Search for high-intent capture, and Display for retargeting decision-makers across their buyer journey.
The 3 places Madrid technology & saas brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 technology & saas brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Google Search campaigns were attracting SMB cost shoppers and freelancers instead of mid-market HR directors; LinkedIn campaigns had no targeting precision; landing pages were generic product pages instead of persona-specific value propositions
Mapped buyer journey: identified that HR Director, Finance Director, and CHRO required different messaging and proof points — cost savings for Finance, implementation ease for HR, strategic alignment for CHRO
— María C.
VP Marketing, Madrid HR SaaS
Read the full case study →BEFORE → AFTER
Cost Per Qualified Opportunity · BEFORE
€187
Cost Per Qualified Opportunity · AFTER
€89
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 4–6 months, Madrid technology clients typically reach 3.5–6x ROAS on paid media, with 35–50% reduction in cost per qualified opportunity, and clear visibility into which channels and personas drive revenue fastest.
Technology Buyer Journey & ICP Definition
We map your actual buyer journey — identifying decision-makers, influencers, and stakeholders by role, industry, and company size. Most Madrid tech companies have never quantified their ICP or mapped the journey from awareness to close, creating the foundation for all targeting misalignment.
Paid Media Audit & Attribution Setup
We audit your Google Ads, LinkedIn, and Meta accounts — identifying wasted spend on unqualified traffic, attribution gaps, and tracking failures. We then implement server-side conversion tracking with revenue data so every paid touch is measured against pipeline and deal value, not just form submissions.
Campaign Restructure: Intent Tiers & Persona Targeting
We rebuild Google Search campaigns around intent tiers (awareness/consideration/decision), with keyword and negative keyword structure aligned to your ICP. We layer LinkedIn campaigns by decision-maker role and company vertical. Every campaign is built to qualify before converting.
Landing Page & Messaging Customization
We create ICP-specific landing pages and messaging for each decision-maker role — CFO landing pages focus on ROI and cost savings; CTO landing pages focus on integration and scalability; VP Sales focuses on team enablement. Persona-specific messaging improves conversion rates 40–60% vs. generic pages.
Pipeline Reporting & Continuous Optimization
Monthly reporting on paid media's contribution to sales pipeline and deal velocity — measuring cost per qualified opportunity, win rate by source, and time-to-close. We recommend budget shifts based on which channels and personas generate the highest-velocity deals, not just the lowest lead cost.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Madrid technology & saas brand
The median technology & saas client after 6 months
See how your Madrid technology company's paid media performance compares to top-performing B2B and SaaS brands — with the exact ICP targeting, messaging frameworks, and pipeline attribution models we see across our Madrid tech portfolio.
Median result across 12 technology & saas Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a Madrid technology company spend on paid ads?
A meaningful B2B technology paid media programme starts at €6,000–€10,000/month ad spend. Below that, LinkedIn machine learning and Google Search algorithms can't gather enough data to target efficiently. Most of our Madrid tech clients scale to €20k–€50k/month within 6 months as cost per opportunity improves.
Is Google Search or LinkedIn better for Madrid B2B tech companies?
Both serve different roles. Google Search captures decision-makers actively searching for solutions (high intent, shorter sales cycles). LinkedIn builds awareness and relationship with decision-makers before they search (longer enterprise deals). Top-performing Madrid tech companies use both, allocating roughly 50% to Google Search and 50% to LinkedIn, adjusting based on sales cycle length and ICP buying patterns.
How long does it take to see improved pipeline contribution after restructuring?
Most Madrid technology clients see measurable cost per opportunity improvement within 6–8 weeks of ICP-focused restructuring. Full impact — with persona-specific landing pages, LinkedIn precision targeting, and pipeline attribution live — typically appears at 3–4 months.
Can you target specific companies or industries on Google Ads?
Google Search doesn't allow direct company targeting like LinkedIn does, but we use keyword strategy, negative keywords, and audience layering to focus on your ICP. We target companies by industry signals, company size (via website visitor firmographic data), and location. This is less precise than LinkedIn but captures high-intent prospects actively searching.
How do you measure success when our B2B sales cycles are 6–9 months long?
We connect your CRM (Salesforce, HubSpot) directly to paid media tracking so every paid touch is scored by deal probability and pipeline stage. We measure cost per qualified opportunity (not just lead), deal velocity by source, and win rate by channel — giving credit to paid media for its actual revenue contribution, even on long cycles.
FREE · NO COMMITMENT · 48HR TURNAROUND