📍 Bilbao · Paid Marketing

Built for Technology & SaaS Brands That Have Outgrown Their Last Paid Marketing Agency.

We make every pound work harder. Qualified leads, lower CPCs, predictable pipeline growth for Technology & SaaS founders.

Get a market diagnostic →See real results ↓

8 of our last 10 technology & saas clients saw measurable organic growth within 6 months

📍 Bilbao
Bilbao Technology & SaaS market
We reduce cost per qualified lead by 40–60% in 90 days.
Bilbao SaaS client dropped from €340 to €89/lead. Fintech client went from unmeasured to €67/lead with 9x more demos.
★ 4.947 verified client reviews
200+brands served across 14 countries
0lock-in contracts. Ever.
48hrdiagnostic turnaround
Trusted by200+ brands14 countriesSince 2019₹22L MRR managedMonth-to-month only
IS THIS FOR YOU?

We do our best work for one kind of client.

Not every brand is the right fit for how we work. Here’s how to tell if you are.

Your Google Ads and Meta campaigns are costing more per lead than your CAC can sustain.
You're publishing content, but it's not fueling your sales pipeline or LinkedIn presence.
Your LinkedIn ads underperform or don't exist. Competitors are recruiting your talent through the platform.

That’s your profile. Let’s find out if we’re a fit →

EQUALLY IMPORTANT

We are probably not the right fit if...

You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.

You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.

Your budget is under $2,000/month. We can't do our best work at that level.

The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.

Bilbao technology & saas is a different game.

We’ve run Paid Marketing here. We know what it takes.

MARKET LANDSCAPE · BILBAO TECHNOLOGY & SAAS

24,000 Bilbao tech businesses waste €2,200 monthly on paid ads.

Bilbao's 24,000 SMBs span manufacturing, finance, tourism, logistics, and retail—but Technology & SaaS companies compete in crowded digital channels where generic campaigns fail. The average Bilbao business spends €2,200/month on paid marketing with minimal lead quality tracking, leaving money on the table. LinkedIn presence is especially weak across the region; most tech founders ignore conversion opportunities on the platform. The competitive landscape favors agencies that obsess over lead quality, not vanity metrics.

Cost Per Qualified Lead

€72

Lead-to-Pipeline Conversion Rate

34%%

Monthly Ad Spend Efficiency Ratio

4.8xx ROI

WHAT WE FIND FIRST

The 3 places Bilbao technology & saas brands leave revenue on the table

Every engagement starts with a structured audit. These patterns show up in 9 out of 10 technology & saas brands we assess — regardless of size or previous agency history.

01 · YOUR GOOGLE

Your Google Ads and Meta campaigns are costing more per lead than your CAC can sustain.

Keyword and audience targeting is too broad. Your landing pages don't match ad intent. No lead quality gate or scoring in place.

02 · YOU'RE PUBLISHING

You're publishing content, but it's not fueling your sales pipeline or LinkedIn presence.

Content isn't mapped to buyer journey stages. No paid distribution strategy. LinkedIn posts get 8 likes; no one knows how to move engaged readers to a conversation.

03 · YOUR LINKEDIN

Your LinkedIn ads underperform or don't exist. Competitors are recruiting your talent through the platform.

LinkedIn strategy treated as an afterthought or delegated to generalist social media teams. No account-based targeting or lead nurture sequence.

Don’t take our word for it.Here’s what we actually delivered.

Free Market Intelligence

Get your free Paid Marketing audit for Bilbao technology & saas businesses

We'll send you a personalised market diagnostic — competitor gaps, demand signals, and the 3 things we'd fix first. No sales pitch.

  • Paid Marketing benchmarks for Bilbao technology & saas businesses
  • Top 3 competitor gaps you can exploit immediately
  • Estimated revenue opportunity from fixing them
  • Delivered to your inbox in 48 hours

No sales call. No spam. Just your personalized report.

Get Your Free Report

Technology & SaaS case study

RESULTS · 6 months

€89
Cost Per Qualified Lead
42%
Qualified Lead-to-Opportunity Rate
€1,240
Monthly Ad Spend (reallocated)
CLIENT STORY · TECHNOLOGY & SAAS × PAID MARKETING · BILBAO

Spending €2,800/month on Google Ads with a €340 cost per lead. Sales team complained leads were unqualified (wrong company size, decision-makers missing). No LinkedIn strategy. 14-month payback period.

Narrowed keyword targeting to 3 high-intent clusters (HR software, workforce management, compliance) and added negative keywords to block small agencies and freelancers.

Maria G.

Chief Commercial Officer

Read the full case study →

BEFORE → AFTER

Cost Per Qualified Lead · BEFORE

€340

Cost Per Qualified Lead · AFTER

€89

You shouldn’t have to wonder what your agency is doing with your money.

Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.

HOW IT WORKS

From audit to measurable growth, step by step

Within 90 days, you'll see your cost per qualified lead drop 40–50%, your LinkedIn pipeline grow visibly, and your sales team working fewer dead-end conversations. Your monthly paid marketing spend becomes predictable, measurable, and directly tied to pipeline value.

1

Audit & ICP Definition

We map your current paid spend across all channels and benchmark against Bilbao Technology & SaaS leaders. Then we define your ideal customer profile with surgical precision: company size, vertical, pain points, buying committee.

2

Channel & Creative Strategy

Based on your ICP, we design which channels (Google Ads, LinkedIn, Meta, or hybrid) will deliver qualified leads at sustainable CPCs. We build 3–5 creative angles that reflect your buyer's language and objections.

3

Landing Page & Lead Flow

Generic landing pages kill campaigns. We build intent-matched landing pages with lead quality gates (forms, progressive profiling). Every ad points to a conversion destination designed to disqualify tire-kickers.

4

Campaign Launch & Monitoring

We launch campaigns across your selected channels with daily monitoring for the first 2 weeks. We adjust targeting, bids, and creative based on live data. Your sales team gets warm, qualified leads, not vanity impressions.

5

Optimization & Scale

After 30–60 days of data, we identify top-performing audience segments, keywords, and creatives. We reallocate budget to winners and pause or restructure losers. LinkedIn nurture sequences keep warm leads engaged.

WHY OMAKAASE

The honest difference

We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.

OmakaaseWhat we hear from most agencies
ContractsMonth-to-month. Walk away any time.12-month minimum (standard)
Who's on your accountSenior strategist. Doesn't rotate.Account manager, often junior, rotates 6–12 months
Reporting cadenceWeekly Loom video + live dashboardMonthly PDF report
Attribution modelRevenue-connected from Day 1Rankings + traffic only
Cost transparencyYou see where every dollar goesBlack-box retainer
BENCHMARK CONTEXT

What this typically looks like for a Bilbao technology & saas brand

The median technology & saas client after 6 months

We'll analyze your current ad spend across all channels, benchmark you against Bilbao market leaders, and identify the 3 biggest cost drains in your campaigns. No obligation. Just data that moves the needle.

Median result across 12 technology & saas Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.

2.8×
ROAS improvement
−38%
cost per lead
30d
to optimised
CLIENT VOICES

We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.

AC

Alex C.

VP Marketing · DTC Brand, $12M revenue

They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.

RN

Rachel N.

CMO · B2B Tech

Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.

TB

Tom B.

Founder · E-commerce, $5M revenue

STRAIGHT ANSWERS

The questions founders actually ask us

Not the FAQ we wrote. The questions from real first calls.

How long before we see results?

You'll see campaign data (CTR, conversion rate, cost per lead) within 7–10 days of launch. Meaningful revenue impact (pipeline and closed deals) typically appears within 60–90 days. We provide daily dashboards so you're never in the dark.

What's your typical retainer range for a Bilbao Technology & SaaS business?

€1,200–€3,200/month depending on ad spend, channels, and complexity. This includes strategy, campaign management, landing pages, analytics, and monthly review. If you're spending €5,000+/month on ads, we often manage performance on a hybrid retainer + performance model.

Do you manage our ad spend, or do we stay in control?

You remain the account owner. We have access to your ad accounts and make day-to-day optimizations. You see everything in real-time dashboards. We recommend budgets based on performance data, but you decide. Full transparency, no black boxes.

What if our current agency is running our ads?

No problem. We can audit their work and recommend changes, or we can take over management. Many clients come to us because their previous agency treated ads as a cost center, not a revenue engine. We'll show you the difference in 30 days.

Does this work for early-stage startups or only Series A+ companies?

Both. We've scaled campaigns for pre-revenue founders and €10M+ ARR SaaS companies. The playbook adapts, but the principles (ICP clarity, lead quality, attribution) stay the same. If your ICP is clear and you have a sales process, we can help. If you're still finding your market, we'll tell you honestly before taking on the engagement.

FREE · NO COMMITMENT · 48HR TURNAROUND

Get your Bilbao technology & saas market diagnostic.

Channel-by-channel spend and ROI analysis (Google, LinkedIn, Meta, others)
Your cost per qualified lead vs. Bilbao Technology & SaaS benchmark
3 high-impact optimization opportunities (with estimated impact)
Roadmap: How to reduce CPCs and scale pipeline in 90 days

Get your free market diagnostic

Free · No commitment · 48hr turnaround · No spam