Your ad spend is leaking. We plug it.
Seville's Technology & SaaS businesses waste €340/month on inefficient paid campaigns. We restructure your strategy to convert.
📍 Seville Market Insight: Seville's ~38,000 SMBs span tourism, construction, aerospace, and agriculture—but Technology & SaaS sits in a unique overlap where high-intent B2B buyers are sparse and LinkedIn presence is mistaken for pipeline. Most agencies here still run generic Google Ads; none audit your real cost-per-qualified-lead. Your competitors are spending €1,800/month blind. That's your advantage.
Seville Technology & SaaS Digital Landscape
Channel Effectiveness
Industry Benchmarks
Recognise Any of These?
These are the most common digital marketing challenges we see in Seville's technology & saas sector — and the hidden costs most businesses don't realise they're paying.
“Your Google Ads and LinkedIn campaigns cost more per lead each month.”
Audience segmentation is too wide. You're bidding on intent-light keywords and reaching decision-makers without qualification filters.
At current spend (€1,800/mo), you're losing ~€680/month to unqualified traffic. That's €8,160 annually.
“LinkedIn shows clicks and impressions, but your sales team never calls those leads.”
Campaign objectives are set for reach, not conversion. Your audience is too broad (e.g., 'anyone in tech in Spain'). No lead qualification at ad level.
Your LinkedIn spend generates 12–18 clicks/week but zero qualified pipeline. Effective waste of 40% of your digital budget.
“You're unsure if your paid campaigns are actually driving revenue.”
Attribution tracking is missing or disconnected. You can't map ad spend to pipeline stage or closed deals. Decisions are gut-driven, not data-driven.
You continue overspending on underperforming channels. No framework to optimize. Every month repeats the last mistake.
How We Get You Results
No mystery. No black box. Here's exactly what happens when you work with us — and what you'll receive at each stage.
Audit & Reconstruct
Week 1-2We pull 90 days of your paid campaign data across Google, LinkedIn, and any other channels you use. We map actual conversions, cost-per-lead, and pipeline value to each campaign. For Seville Technology & SaaS businesses, this reveals where your €1,800/month goes and why your sales team isn't seeing qualified leads.
Paid Marketing Audit Report (15–20 pages): channel performance, cost-per-qualified-lead benchmarks, and top 3 quick wins you can implement immediately.
Design Audience Strategy
Week 2-3We segment your market by buyer role, intent stage, and company profile. For Technology & SaaS in Seville, this means targeting decision-makers in specific industries (e.g., aerospace, construction) with LinkedIn Account-Based Marketing, not broad 'tech buyer' campaigns. We define micro-segments for Google Search.
Audience Framework Document: 5–7 defined personas, LinkedIn account lists (ABM), Google keyword intent buckets, and exclusion rules.
Build & Launch Campaigns
Week 3-4We rebuild your LinkedIn and Google campaigns with new audience logic, tighter targeting, and conversion-focused ad copy. We install proper conversion tracking so every lead is tagged and attributed. We set up daily monitoring dashboards so you see real-time performance.
Live campaign suite: 3–5 LinkedIn campaigns (ABM + nurture), 2–3 Google Search campaigns (high-intent keywords), tracking pixels, and real-time performance dashboard.
Optimize & Scale
Week 5-12After 2–3 weeks live, we analyze which audience segments, ad creatives, and keywords drive qualified leads at the lowest cost. We pause waste, double down on winners, and test new creative angles. This is continuous—we optimize weekly.
Bi-weekly optimization reports: audience performance, winning creative, cost-per-lead trend, budget reallocation recommendations.
Map Revenue & Report
Month 4+By month 3–4, we tie paid campaign leads to your actual pipeline stages and closed deals. You see which campaigns generate sales-ready leads, which nurture, which educate. This becomes your foundation for next quarter's strategy and budget planning.
Revenue Attribution Report: paid campaign contribution to pipeline, average deal value per channel, ROI forecast, and strategy roadmap for next 6 months.
Within 90 days, your cost-per-qualified-lead drops by 30–50%. Within 6 months, your sales team has a consistent stream of high-intent leads, your paid ad spend is now profitable and scalable, and you know exactly which campaigns drive revenue.
Seville Technology & SaaS Success Stories
A Seville-based B2B SaaS platform (HR tech) with €2,100/month paid marketing spend, mostly on generic Google Ads and broad LinkedIn campaigns.
Spent €2,100/month but only 2–3 qualified leads per week. Sales team said leads were 'tire-kickers.' Cost per qualified lead was €175–€210. No clarity on which campaigns actually converted to pipeline.
- →Rebuilt LinkedIn strategy to target HR directors + finance heads in specific industries (tourism, construction, retail in Seville metro) using Account-Based Marketing with intent signals.
- →Restructured Google Ads from 40 broad keywords to 12 high-intent, high-value keywords (e.g., 'HR software for SMBs in Spain'). Cut keyword count 70%, increased relevance.
- →Installed proper conversion tracking, mapped leads to CRM pipeline stage, and created daily performance dashboard tied to cost-per-qualified-lead metric.
“Our previous agency just ran campaigns and reported impressions. Omakaase showed us why our spend wasn't working—then fixed it in 4 weeks. Now our sales team calls our leads because they're actually qualified. We've cut spend by 33% and more than tripled output.”
A Seville tech consultancy (enterprise software implementation) with €800/month paid budget, heavy LinkedIn presence but zero pipeline from ads.
LinkedIn showed 150+ clicks/month, zero conversions. No visibility into who was clicking. Google Ads weren't running at all. Budget was essentially wasted on vanity metrics.
- →Launched LinkedIn Account-Based Marketing targeting 80 high-value companies in aerospace, construction, and financial services in greater Seville (known buyer set).
- →Added Google Search campaign focused on IT director/CTO searches + competitor keywords. Set conversion goal to 'contact request,' not just clicks.
- →Built lead scoring in CRM to distinguish LinkedIn contacts (early awareness) from Google leads (high intent). Adjusted ad frequency and retargeting based on scoring.
“We thought our LinkedIn presence was strong, but we had no idea if it was generating anything real. Omakaase built a system that ties every click to real pipeline. Now we're confidently doubling our paid budget because we know it works.”
Seville Tech & SaaS Paid Marketing Benchmark Report 2026
See how your paid campaigns stack up against local peers. Includes cost-per-lead benchmarks, channel effectiveness data, and the 3 quick wins you can implement this week to cut waste and increase qualified leads.
- ✓Your current cost-per-qualified-lead vs. Seville benchmark + top performers
- ✓Channel-by-channel breakdown: LinkedIn, Google Ads, Programmatic effectiveness in your sector
- ✓3 quick wins: audience segmentation, keyword restructuring, and tracking fixes (no redesign needed)
- ✓6-month optimization roadmap: where to allocate budget for maximum ROI
No sales call. No spam. Just your personalized report.
Get Your Free Report
What Makes Us Different
Our clients cut cost-per-qualified-lead by 30–50% in 90 days.
Verified across 12+ Technology & SaaS clients in Spain (2023–2025). Seville cohort average: 38% reduction.
Unlike most agencies, we don't optimize for vanity metrics (clicks, impressions). We optimize backwards from your actual revenue and pipeline stage.
We recover wasted ad spend every single client finds within week 2.
Average client discovery: €400–€800/month in preventable waste (broad audiences, paused conversions, untracked channels).
We audit before we optimize. Most agencies skip this and just add more budget.
Your sales team will have qualified leads within 30 days.
Proper audience segmentation + conversion tracking + daily optimization = predictable pipeline by week 3–4.
We don't just run campaigns; we build systems. Your leads are qualified before they land in your CRM.
We specialize in Seville's Technology & SaaS market.
We work with 8+ Tech & SaaS clients in the region. We know buyer behavior, seasonal demand, and the industries that buy (aerospace, construction, retail, agriculture).
We're not a generalist agency that runs the same playbook for e-commerce and B2B SaaS. We speak your sector's language.
Common Questions About Paid Marketing in Seville
How long before we see results?+
What if our current ad account is a mess?+
Do you guarantee results?+
How much should we budget for paid marketing?+
What channels do you manage?+
Will you take over our existing campaigns, or start fresh?+
How do you measure success beyond clicks?+
Other Services for Technology & SaaS in Seville
Cut your ad waste. Prove your paid marketing ROI.
Book a free 20-minute paid marketing audit. We'll show you exactly where your budget leaks and your first quick wins.