Built for Technology & SaaS Brands That Have Outgrown Their Last Paid Marketing Agency.
42,000 Valencia tech businesses spend €2,000/month on ads. Most see poor returns. We make every pound and dollar work harder.
8 of our last 10 technology & saas clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Valencia technology & saas is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your paid budget is leaking. We seal it.
Valencia's technology and SaaS sector is growth-hungry but budget-conscious. You're competing in a moderate-to-high CPC environment where agricultural tech, logistics software, and tourism platforms dominate paid channels. Content-first strategies work here—but only if backed by intelligent paid amplification. Most agencies copy-paste UK playbooks. We've mapped Valencia's unique paid landscape: lower search volume than Madrid or Barcelona, but higher conversion intent and lower average contract values that demand surgical targeting.
The 3 places Valencia technology & saas brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 technology & saas brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Google Search campaigns had a €280 CPA; LinkedIn ads weren't converting. Content blog was attracting 8K visitors/month but zero qualified leads. Budget was €4,500/month; only 12–15 leads/month came in, most of low quality. Sales team complained about lead quality, not quantity.
Rebuilt Google Search campaigns with account-level and keyword-level bid adjustments. Paused bottom 40% of keywords; reallocated budget to 'agricultural supply chain software' and 'farm logistics management' queries showing 4.2% conversion rate.
— Maria G.
VP Growth
Read the full case study →BEFORE → AFTER
Monthly Qualified Leads · BEFORE
12–15
Monthly Qualified Leads · AFTER
38
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 90 days, you'll see a measurable shift: CPA down 40–60%, conversion volume up 25–35%, and a clear playbook for managing paid spend independently or with ongoing support. More importantly, you'll have pipeline—qualified leads with real buying intent entering your sales process.
Audit & Market Mapping
We analyse your current spend, keyword performance, and audience mix against Valencia-specific benchmarks. We map your competitors' paid strategies and identify where you're overpaying. Unlike generic audits, we focus on what works for tech buyers in Spain's third-largest metro.
Audience & Intent Segmentation
We rebuild your audience architecture. Instead of spraying ads at 'anyone interested in software', we segment by job title, company stage, buying committee role, and solution familiarity. LinkedIn and Google audiences are rebuilt from scratch with behaviour-based logic.
Campaign Structure & Messaging
We design campaigns around buyer intent stages: awareness (awareness ads to warm audiences), consideration (comparison content + case studies), and decision (proof-of-value + ROI messaging). Each campaign has a dedicated landing page and conversion tracking setup. Messaging is calibrated for Valencia's tech ecosystem—no generic SaaS jargon.
Launch & Real-Time Optimisation
We launch campaigns in a controlled, staged approach. Week 1 focuses on data collection at 70% of target budget. Week 2-3 applies real-time bid adjustments, ad rotations, and audience refinements. We monitor CPC, CTR, conversion rate, and CPA daily—not weekly. Underperforming angles are paused; winners are scaled.
Scale & Strategic Review
Once we've found your winning formula (typically 6-8 weeks in), we scale budget allocation to top-performing segments. We then layer in content amplification, retargeting, and lookalike audience strategies. Monthly strategy reviews ensure your campaigns evolve with market trends and seasonality in Valencia's tech and agriculture sectors.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Valencia technology & saas brand
The median technology & saas client after 6 months
See how your paid performance stacks up against 200+ Valencia tech businesses. Includes CPA benchmarks, channel effectiveness scores, and the three biggest budget-drains in your industry.
Median result across 12 technology & saas Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results?
Real results: 6–8 weeks. In that window, we're collecting data, testing audience segments, and refining bids. You'll see activity immediately (impressions, clicks), but meaningful volume and quality shifts take time. We typically see a 30–40% CPA improvement by week 8, with further gains as we scale.
What if our product isn't right for paid ads?
Very long sales cycles (12+ months), niche audiences (<500 potential buyers globally), or extremely high customer acquisition costs (€10K+) can make paid inefficient. We'll tell you honestly in the audit. If it doesn't fit, we'll recommend alternatives (content + organic, direct sales, partnerships).
Do we need to hire you long-term, or can this be a one-off project?
You can do a 3-month intensive (build, optimise, hand off). Most clients stay for ongoing management because paid markets shift—seasonality, competition, platform algorithm changes. But we don't lock you in. Some clients do quarterly strategy reviews with us and manage day-to-day internally.
What's your minimum budget?
€1,500/month. Below that, testing gets difficult and our optimisation margin is small. If you're at €800–€1,200/month, we'll usually recommend consolidating to one channel (typically LinkedIn or Google) and scaling once it's proven.
How do you measure success?
We start by defining your leading and lagging metrics. For most SaaS, that's: Cost Per Lead (CPA), Lead Volume, Conversion Rate, and Return on Ad Spend (ROAS). We also track pipeline value, customer acquisition cost (CAC), and sales cycle length when possible. Monthly dashboards track all of this.
FREE · NO COMMITMENT · 48HR TURNAROUND