Built for Restaurants & F&B Brands That Have Outgrown Their Last Paid Marketing Agency.
Liverpool's 32,000 food & beverage businesses spend £2,000/month on digital. Most waste it on vanity metrics. Your competitors won't.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Liverpool restaurants & f&b is a different game.
We’ve run Paid Marketing here. We know what it takes.
Stop losing diners to TripAdvisor. Start winning searches.
Liverpool's restaurant scene is fiercely competitive. TripAdvisor, Google, and delivery platforms control 78% of discovery for casual dining and fine dining alike. Yet most restaurant owners in the Baltic Triangle and Liverpool ONE are running paid campaigns without email capture, retargeting, or attribution. This means you're paying for clicks that never convert to repeat customers—and you'll never know why.
The 3 places Liverpool restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Spending £2,400/month on Google Ads and Facebook. CTR was 1.8%. No email list. TripAdvisor reviews drove traffic but no bookings to their website. Catering revenue was untapped.
Built separate campaigns for 'fine dining Liverpool', 'private events catering', and 'Valentine's tasting menu'—each with bespoke landing pages.
— Sarah M.
Owner & Chef
Read the full case study →BEFORE → AFTER
Monthly revenue from paid channels · BEFORE
£3,760
Monthly revenue from paid channels · AFTER
£11,240
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, your paid marketing stops leaking money into vanity metrics. Every pound is tied to a booking, repeat customer, or email address. Your cost per booking drops 35–50%. Your email list becomes a revenue engine worth £3,000–£8,000/month in repeat bookings and catering referrals.
Audit & Attribution Setup
We map every pound you're currently spending. Where do clicks come from? What actually converts to a booking? Most Liverpool restaurants can't answer this. We install conversion tracking, set up email capture workflows, and build your first audience segments.
Strategy & Audience Build
We research your competitor keywords, map search intent (dine-in vs. delivery vs. catering), and build 12–18 audience segments. For restaurants in Liverpool ONE, this means isolating high-value tourist searches. For Baltic Triangle independents, we capture local office catering demand.
Campaign Build & Launch
We create search campaigns by intent, social campaigns by audience, and email nurture sequences. Every campaign feeds your email list. Every ad directs to a conversion-optimised page—not your homepage. Booking confirmations trigger retargeting campaigns.
Optimisation & Scaling
First 30 days: we pause low-intent keywords, increase bids on high-converting ones, and segment email opens by behaviour. We A/B test ad copy, landing page headlines, and email subject lines. Revenue-per-pound climbs.
Retention & Revenue Stacking
By week 8, your email list is growing. We activate it: post-booking thank-you sequences, seasonal offers, VIP early access, referral incentives. A single email can generate 15–25% additional revenue from existing customers—at 95% lower cost than new customer ads.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Liverpool restaurants & f&b brand
The median restaurants & f&b client after 6 months
A step-by-step audit template used by top-performing F&B brands in Liverpool. Identify exactly where your paid budget is leaking—and how to plug it.
Median result across 12 restaurants & f&b Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should I be spending on paid ads as a Liverpool restaurant?
That depends on your seat count, average cheque, and annual revenue targets. A typical 60-80 cover restaurant should allocate £1,200–£2,800/month to paid if capturing new customers is a priority. Most Liverpool restaurants we audit are spending £2,000/month but getting only £3,200 in attributable revenue. We recommend spending 8–12% of target monthly revenue on paid. If your target is £50k/month revenue, allocate £4,000–£6,000 to paid marketing.
Why do my Google Ads cost more than my competitors'?
Likely because you're bidding on broad keywords ('restaurants near me', 'fine dining Liverpool') where every competitor is fighting. High competition = high cost per click. We segment by intent: 'tasting menu Liverpool' costs less and converts higher than 'restaurant Liverpool'. We also use location bid adjustments—your city centre location doesn't need the same bid as your Baltic Triangle branch. Smart segmentation cuts cost per booking 35–50%.
My TripAdvisor and Google reviews are excellent. Why aren't they converting bookings?
Reviews build trust, but they don't convert by themselves. A 4.8-star TripAdvisor page is passive. Paid ads are active—they reach people actively searching for 'restaurants Liverpool' or 'date night ideas'. The conversion happens when: (1) the ad is relevant to their intent, (2) the landing page matches the ad promise, (3) booking is frictionless. We layer paid ads on top of your excellent reputation. Reviews become a trust signal within the ad, not the only marketing asset.
Do you manage Deliveroo, Just Eat, and UberEats campaigns too?
We don't manage third-party platform ads directly, but we integrate them into your strategy. We build your own website delivery funnel (lower fees, higher margins) and retarget users who've ordered via Just Eat to your direct channel. For restaurants where delivery is 40%+ of revenue, this shift alone can save £2,000–£4,000/month in platform fees while improving lifetime customer value.
How long before I can pause ads and rely on organic traffic?
Organic search and SEO take 6–12 months to show meaningful results. Paid ads are your immediate revenue engine. Most successful restaurants we work with use paid for 12+ months while building their organic footprint. The goal isn't to eventually stop paid—it's to reach a profitability threshold where paid becomes scalable and email/referral becomes 30–40% of bookings. At that point, your paid spend is a high-margin acquisition channel, not a cost centre.
FREE · NO COMMITMENT · 48HR TURNAROUND