Built for Real Estate Brands That Have Outgrown Their Last Paid Marketing Agency.
Most Nottingham estate agents spend £1,900 monthly on ads that underperform. We show you where the wasted budget goes and how to reclaim it.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Nottingham real estate is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your paid ads compete with property portals—and lose.
Nottingham's real estate market is dominated by Rightmove, Zoopla, and Glassdoor—making organic local visibility nearly impossible. Your buyers search by postcode and amenity, but your ads don't. Paid marketing in this space requires surgical targeting: the right buyer, the right property type, the right district (Lace Market, city centre, commuter belt). Most agencies treat real estate paid campaigns like retail; they miss the nuance entirely.
The 3 places Nottingham real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Monthly paid ad spend was £2,800 spread thinly across Google, Facebook, and Instagram. Cost per lead was £168; only 9% of inquiries converted to viewings. Property portals dominated search results, and the agency had no systematic way to retarget buyers who'd viewed listings but not yet inquired.
Consolidated and restructured campaigns into 6 distinct segments: first-time buyer (under £250k), buy-to-let investors (£150k–£500k), executive/relocation, downsizers, and commercial. Each segment had bespoke audiences and landing pages.
— Sarah M.
Branch Manager
Read the full case study →BEFORE → AFTER
Cost per qualified lead · BEFORE
£168
Cost per qualified lead · AFTER
£52
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 90 days, you'll know exactly which buyers are searching for which properties, which ads reach them most cost-effectively, and which inquiries convert. Your cost per qualified lead drops 35–50%, ROAS rises to 3.5x or higher, and your sales team has a pipeline that's warm and predictable.
Audit & Segmentation
We analyse your current ad spend across all platforms and identify where budget leaks. We segment your property portfolio by type, price tier, and location (city centre, Lace Market, commuter suburbs) and map each to distinct buyer personas and their search intent.
Strategy & Creative
We build campaign architecture: separate Google Search campaigns for each property segment, Facebook audiences by buyer intent and demographics, and YouTube remarketing for warm prospects who've viewed listings. Each campaign has bespoke creative, headlines, and landing pages.
Launch & Optimise
Campaigns go live with controlled budgets. We monitor daily performance, pause underperformers within 48 hours, and scale winning audience segments. Real estate moves fast; we adjust daily, not monthly.
Lead Scoring & Handoff
Not all inquiries are equal. We integrate your CRM and implement lead scoring based on property interest, buyer readiness, and engagement. Your sales team knows instantly which leads are hot and which are early-stage research.
Reporting & Refinement
Monthly reporting tied to your actual business outcomes: inquiries, viewings scheduled, offers received, conversions. We identify patterns (which districts, property types, buyer profiles convert best) and redeploy budget accordingly for next quarter.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Nottingham real estate brand
The median real estate client after 6 months
See how your ad spend compares to top performers in Nottingham. Includes cost per lead, conversion rates by property segment, and the exact channel mix winning agencies use.
Median result across 12 real estate Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should I be spending on paid ads as a Nottingham estate agent?
Industry baseline for SMBs in Nottingham is £1,900/month. That supports 40–60 inquiries at current CPL rates (£45–£185). If you're selling £500k+ properties with long sales cycles, budget can be lower but with higher production investment (video, premium targeting). We recommend starting at £2,000–£2,500/month, segmented across channels. Anything below £1,500 wastes potential in a market this competitive.
Will paid ads work if property portals already dominate search?
Yes, but differently. You can't out-bid Rightmove on generic keywords. Instead, we target high-intent micro-searches ('2-bed flat Lace Market under £280k'), specific buyer intent ('buy-to-let £150k–£250k'), and retargeting (people who viewed your listings but didn't inquire). Portals own the discovery phase; we own the decision phase. That's where conversions happen.
What if my in-house team or current agency hasn't segmented campaigns?
That's the norm, not the exception. Most agencies spray budget across broad keywords and hope. Segmentation takes 3–4 weeks to design and launch, but it cuts CPL by 35–50% within 90 days. If your current partner hasn't done this, they're leaving 50% of your budget on the table. We make the rebuild part of our initial engagement.
How long before I see ROI?
Conservative answer: 8–12 weeks to 2.5x+ ROAS. Aggressive: 4–6 weeks if you have existing high-intent traffic to optimise. We pause loser campaigns within 48 hours and scale winners, so cash flow improves faster than traditional agencies. Month 1 is build and launch; Month 2–3 is heavy optimisation; Month 4+ is scaled, predictable revenue.
Do I need a separate landing page for each property?
Not required, but it works. Dynamic landing pages (one template, personalised by property segment) are 80% as effective and 10x faster to produce. We recommend: dynamic pages for mid-market properties (£150k–£500k), custom pages for premium/luxury (£500k+). The template approach lets you scale without creative bottlenecks.
FREE · NO COMMITMENT · 48HR TURNAROUND